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Michigan Business Beat | Desmond Ferguson, Moneyball Sportswear, Lansing School Spirit Stores
Chris Holman welcomes back Desmond Ferguson, Author/Founder Moneyball Sportswear, Lansing, MI. Welcome back Desmond, remind the Michigan business community about your career and Moneyball Sportswear? From a business standpoint, what made your new partnership with Lansing School District the right fit for Moneyball right now? How do these online spirit stores create value not just for students and families, but for the schools and the local community as well? What did you have to think through operationally—production, fulfillment, branding—to make sure each school’s store reflects quality and…
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