Latest / Michigan Business Network
Michigan Business Beat | Paul King, ROI Insight, Michigan Future Business Index
Chris Holman welcomes Paul King, President, ROI Insight, Grosse Pointe, MI. Paul King, president of ROI Insight in Grosse Pointe, Michigan, founded his market research firm in 2016 after a long career in marketing and PR, and now conducts a wide range of research projects — from pricing studies for new product launches to nonprofit research on youth organ donor registration. He has also expanded into measuring the effectiveness of social media advertising campaigns, driven by client demand. King has conducted the Michigan Future Business Index for roughly 15 years, and noted that Q4 2024…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.