Latest / Lifelong Learning With A. A. Khatana
24 The Truth About Building a Brand in an "Onion" Economy
India is a consumption economy with over 20 layers of consumers, yet many brands struggle because they offer generic solutions instead of solving for specific weather, food, and skin requirements.We dive into the iterative process of building a business, starting from personal pain points like the lack of effective swim sunscreens. Suyash Saraf explains why "fast beats slow" in the early stages and how isolation from VC noise in cities like Kolkata allowed for fundamentally correct, consumer-first decision-making.Why India is a "value-sensitive" rather than just a price-sensitive market.The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.