066 - Holy F#%k, it’s Quiet in the Salon. What Do I Do?
Feeling the mid-year lull? You'll want to listen to this. As always at this time of year, there has been a them with some of my clients saying: “It’s been so quiet!” So I hit record to talk through what’s really happening, what not to do and how to keep your cool (and your profit) when the columns are looking sparse. In this straight-to-the-point chat I'll cover • That first “holy-F-balls” moment: why panic marketing and random discounts usually make things worse. • Seasonality vs. a real problem: a 5-minute Xero/timely check to see if it’s just June being June. • Mindset → Money loop: how…
The skinny
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