Latest / Palafox Media Network / Meet Ka'Rin Dennis
Transcript
- Greg Fink: Hello folks and welcome to Political Matrix News. This is Greg Fink here today and I have a special guest and our new one of our new strategic partners here with our company, Palafox Productions, Karen Dennis. Hello, Karen, how you doing today? Ka"Rin Necole: Fantastic, Greg. How are you doing today? Greg Fink: Doing pretty good. She is a consultant. She has been in involved in the political and the community service of nonprofits and the the world of, you know, making people a lot more aware. It kind of same industry that we're in. That's the reason why we're doing a lot of partnering here together. she has really been the ground level here and she really I guess focuses on you focuses on the door-to-door campaign, the canvassing side, which a lot of people are terrified of. And a and and basically getting out there in front of the ⁓ the people who are making the decisions where a lot of people just want to stay behind the scenes and just like, you know, just do this with media and do all the real simple stuff and ⁓ or they think it's simple, but they don't realize that the crux of the whole concept of political and politicking and commun and community action and through it, whether it be nonprofits is getting on the ground and getting the ground forces together. And that's what I I know you you do a lot of. Tell us a little bit about what you've been doing and in your organization. Ka"Rin Necole: Okay. Well, let's see, which organization do we want to talk about? Do you want to talk about the firm or the side of the firm that actually gets out there and knocks doors? ⁓ Greg Fink: Yeah, a a little bit ⁓ more more or less on the the side that knocks the doors because I mean that that's where the ground game is and that's where the war in the trenches is and politically. Ka"Rin Necole: Say this about ground game, and I'm gonna say this from over the last five campaigns I'm currently working on. Five of the ⁓ I'm working on. Ground is strategic. One thing ground game is you need to have money for the ground because people will say, I'm gonna volunteer, I'm gonna knock doors, I'm gonna help you, I got you. when it comes down to working in Florida. And it's over 100 degrees every day. And this is springtime. We haven't even hit June 21st, which is summer yet. temperatures in some parts of Miami and other areas are gonna raise to over 110 degrees per day. And people tell you, I'm gonna to knock a door, you know what I'll tell you? I will call volunteer you give me. I will train them, I will get them ready to go. ⁓ Greg Fink: ⁓ easily. Ka"Rin Necole: I will, whether you use my software, you use Webelect, you use Van, you use eCanvasser, whatever software you're gonna use, gonna get your ⁓ trained. But you know what's gonna happen on that day when I tell every volunteer, I'm coming into town. Let's and we're gonna canvas on these days. I'm gonna hear all kinds of things. I'm gonna get voicemailed. I'm gonna get text. I'm sorry I haven't. I have doctor's appointment. can't do the heat. I'm on medication that can't take the heat. I just got work. I'm sure. I'm good to talk to people. This is why we have paid canvassers and petitioners. I've ⁓ never an issue with paying a canvaser or a petitioner. And let me tell you why. Because if I'm giving you that $15 an hour, I can mandate my four hours a day. I can tell you how many doors I expect you to knock. I can tell you how many people out of every doors per hour you should actually speak to. And most times I'm not gonna send canvassers out between hours ⁓ 2 p.m. and 5 p.m. I like the canvas in the mornings from about 9 30 to ⁓ 30. It's still kind of cool. It's not the heat of the day. I like to canvas in the evening time. Greg Fink: Ooh. Like exactly. Exactly. Ka"Rin Necole: Somewhere between 530 to 830. It's in the cool of the day. while people are rushing home from work, we're out walking, knocking doors and not going at it with traffic. Greg Fink: Right. Yeah, exactly. And that's what people don't realize. I mean, you and I both come from a background of A, we both manage campaigns, but we also have a strong background in canvassing. I mean, that's actually how I got started and back in the late nineties, back when probably you were a little pup, everything. I mean you know, I mean we we we were and you and I have both been knocking on tens of thousands of doors over the several years. I mean, and so and so Ka"Rin Necole: Well I mean we're such a little pup now. I wasn't able to vote for, I don't think I was able to vote for Clinton, but I was able to out flyers for Clinton. I remember them ⁓ to our high school and wanting to engage all of us that were 16 or older to get registered to vote. Greg Fink: I have a little more grey hair than you. Yes. Exactly. ⁓ Right. That's awesome. so you're a young person getting involved in the system early then. And so which is which is really really good because I mean you understand all the different nuances ⁓ of going door to door and the weather and the timing. And and whenever I talk to campaigns, historically they always say, We're just gonna knock all day. I'm like, No, you walk from ten nine to eleven in the morning and like, you know, five to seven in the evening because, you know, during the lunch time people don't want to be bothered during lunch, or they're probably not gonna answer the door. And, you know, basically I mean y you wanna catch ⁓ you know, early early because if you wear out your volunteers, if you wear out your canvassers, they're they're gonna look at you like, Why am I even working for this guy? You know, I don't want anybody to vote for ya. Why are they gonna vote for ya? It's horrible. Ka"Rin Necole: Let me tell you where the best places for volunteers. Volunteers are good to log into your dollar system and sit on their sofas in their air conditioning say, call for, vote for, elect and so. ⁓ Volunteers good to send out emails, volunteers are good to send out text messages, volunteers are to Greg Fink: Your pajamas. Exactly. Mm-hmm. Ka"Rin Necole: every morning them a link about you something you posted on social media and ask them to repost it volunteers help your algorithms you want volunteers use in the algorithm section Greg Fink: So now to go in the heat. I said yeah. Yeah. I mean I remember we had one campaign where we had these volunteers who wanted to go door to door so bad. They're eighty two years old and eighty one years old and they and they they had a good hearts and and they they actually out lasted the young people. I mean they they they they they they were walking we had these are guys in our thirties who are walking there like needing breaks and the people in their eighties were like, What's going on with you guys? Where ya at? They're out they'll be out there, you know, a lot of people don't realize And this is actually new to me, the volunteer world. I was always paying out these four by eights and four by four signs for myself for free. I just I did it for the campaign and we didn't get these volunteers to do it for free. And believe me, the volunteers didn't last very long. I think on digging a hole three feet deep and sticking a four by eight or a four by four in somebody's yard. In fact, your volunteers would last right around about a half a day, maybe a week. Now me me being the stupid idiot I was, and I'd always grab a couple volunteers with me who wouldn't be committed. And basically I'd be out there digging. They'd be in the car like, I need another glass of water. I need another drink. I'm like, come on, just get out there and dig a hole. It's not gonna kill ya. but I mean, but the thing is, you know, once he had once I started paying people to do it, it's a huge difference in in in work ethics and ⁓ and it done. I mean, I've probably put up myself probably over two or three thousand four by eights and between the years of nineteen ninety nine. Ka"Rin Necole: Yes. Greg Fink: in two thousand seventeen or eight, actually two thousand and twenty. And and I've built the frames of those things and we had volunteers that did that. But I mean but but that's very rare. And to get people to do that is very tough. And so I mean having it paid and having it organized like that for a campaign like you're doing is preferable and it increases the efficiency of a campaign a lot 'cause they don't know how much dead they're burning on a campaign, expecting somebody to do something and it not getting done. Expecting them to do it here and not getting done. campaigns are ran on schedules and schedules demand efficiencies. Ka"Rin Necole: Well, talking about those frames. And talking about those frames, my husband is my frame builder. He is. He is amazing. He goes the Home Depot. He gets those two by fours and ⁓ gets some on my four by eights. And you know, I've gotten a little fancy now. I have four by eights that are diamond now. I actually found a company that's printing 24 by 24 round signs now. ⁓ Greg Fink: ⁓ It's fun. Exactly. Mm-hmm. No jig. Exactly. Yeah. Ka"Rin Necole: I've talked with a candidate that we've actually done a round design. She's gonna put up some round ones. Greg Fink: Yeah, we're we're doing that now, yeah. Yeah, we do ⁓ round signs and the diamond signs and and those are always fun to put the stakes in the round signs because you gotta get the the flutes exactly right. Yeah, be be because people don't realize if you if you just miss it just a little bit, that stake goes right through the coroplast and then you got a bad you know, yeah well well, you're not really just put some tape over it and just call it a day. But you know, I'm just kidding. Ka"Rin Necole: Yes. Gotta get those get at just the right two angles on the diamond point. It's a gone song. We are not taping my signs. We're just gonna spend $50 and buy another one. Mm-mm. No. No, we have a candidate here. Candid in Orlando. I'm not gonna call his name because this video might get seen. has been in office for three terms. One no, two terms ago, he didn't want to buy new marketing. Greg Fink: I see so many candles will do that. Candles will just say, just put some tape over it and just move on. It's at forty miles an hour. Nobody's gonna see it. And that's the sad part about it. Ka"Rin Necole: So what he did was he took his old signs and he had taped labels made and he taped over the old dates and put them out. The his yard signs, his large signs, he even had my team handing out six old literature he had left over in his garage because he did not want to print new four by sixes. ⁓ Greg Fink: I got it I got two clients like that. And it wa it was like Ugh Just you know and and and I'm looking at a sign right now and they got the tape over the re and so I was like and so we I mean he they th they finally went around and got new signs and everything and that was good. And and and and and and they're trying to use literature that was like, you know, from two campaign cycles ago. And my dad actually whenever he ran, he could just go, Why don't we just use the old literature? And I was like, Dad, what what's wrong with you? Ka"Rin Necole: Tell me about it. But I'm glad you brought up that word re-a lot of candidates will run, they'll win. They'll run again, they win. So now their literature says re-elect. They run again, they lose. Then they decide they want their seat back. In the state of Florida, there is a law. You cannot use re-elect if you're not the incumbent in the seat. And I will see them do it. Greg Fink: Come on. Exactly. Mm-hmm. Exactly. But tell them that. Ka"Rin Necole: Over and over, they'll put that stuff out there that says re-elect. You're not the one being re-elected unless you're the incumbent in the seat. Greg Fink: Yeah. Yeah, we we we have somebody here in Flagler County who says, Keep my name or and and they they lost two election cycles ago. and and they're like, Ke I'm a ⁓ keep you for what? You know, ⁓ it's a very thin line, but it's basically giving the illusion here that you are the incumbent. And that's the whole thing of people don't realize in election laws. I mean, whenever you look at all the campaign literature out there on the door to door stuff and on the ground game and everything, whenever you see all that you have to Ka"Rin Necole: Well keep is a thin line. Keep is a thin line. It is. Greg Fink: You do everything properly according to the statutes of your state. a lot of in a lot of different states are, you know, wild w the wild, wild west. I mean I mean we live here in Florida. You and both are I are both Florida residents here. And so the majority of the campaigns that we're doing in Florida, although we are ready for hire anywhere in the country. So if anybody anybody in or anywhere in the country wants to hire us, we are available anywhere in all fifty states. But in Florida we ⁓ you know, it it's it's very strong and it's very transparent on the election laws and and w how to follow Now I do know Alabama's a little loosey goosey on fundraising and the compliance side and and the ⁓ about what needs to be said when and where and everything. And a lot of other states are very loose on that. I do know like in California right now with ⁓ you know, it's gonna take them I guess, you know, three or four weeks to count nine million votes, where in Florida we count eleven million votes in like twenty four hours. And so I mean, you know, I I I think the whole know, the rules in different states are kinda weird. Ka"Rin Necole: No. No. You want to talk about voter data? Well, you know, we're we're gonna talk about this on another show, but you know, I've put together a nationwide platform, my my nation, my nationwide platform actually allows you, no matter what state you're in, to sort through your state data. I had some crazy numbers come back to me from some states. I'm telling you guys. ⁓ Greg Fink: ⁓ yeah. Ka"Rin Necole: Audience, if you're listening to me out there, the states are absolutely crazy on these prices. ⁓ I one in particular was Texas. Texas told me they want $1,500. that I can't give $1,500 for data, but their data is not going to include emails, it's not going to include telephone numbers, it's not going to include past voting history. It includes the basic. Greg Fink: They are Really. Ka"Rin Necole: First name, last name, telephone, email, and party. So now me as a strategic person, you as a strategic person, when I'm talking to a candidate, want to be able to give my candidate numbers. I want my candidate to know this person voted in the last three elections. This is a super super voter. This person voted in the last two elections. They're a super voter. So this is how we're going to target to find your win number to reach your winning point. Greg Fink: Right. Exactly. Ka"Rin Necole: But if I can't if I do not even have a basis to find a win number because you're not providing me history data, how is it that you want a candidate to be effective on their win? State of Texas. Greg Fink: Yeah. And you look at Alabama, Alabama's twenty five thousand dollars, the Alabama database. That was a couple of years ago. It might be an adjusted price. Maybe they lowered it. Maybe. Now. I mean that price is like three or four years ago. There's a possibility in the government world that they actually lowered prices. I don't see as that as a feasible reality. But back then it's twenty five thousand dollars. ⁓ and and ⁓ and that's ridiculous. I mean Ka"Rin Necole: Mm-hmm. É isso. Greg Fink: I looked up ⁓ California and we're actually ordering a database for California right now and the website says a hundred dollars, but we're gonna see if the ⁓ people actually comply with the the web the website price. And so we're gonna see and will probably let you guys know in the next show if the ⁓ if that's actually a real price for a hundred dollars for the state of California. And so I I don't know if it is or not. I don't see how it Ka"Rin Necole: think I'm actually gonna do a little research and I'm gonna reach out to a couple of the SOEs directly in the counties I'm gonna ask each county, really. Greg Fink: ⁓ yeah. They're more expensive. Yeah, yeah, yeah. That that's the interesting part about California. California said the statewide database is a big flat file and so there's not really any any or any customization they're doing. It's just the flat file from all the counties. Now if you go to counties and ask for certain stuff and just certain precincts or certain regions, it's gonna be more expensive because I guess there's more manpower on their part to customize it for you. And so the the counties are gonna be charging more than the state, which I think is bizarre. But hey, it's it's their business model. I mean, a lot of counties have, you know, property taxes they make money off of or excise taxes or local option sales tax. And a lot of counties are making money off selling their data. And so I mean it all goes to the coffers and of ha the county government and they use it for how they see fit and that has nothing to do with the the that they receive from the state. And so I mean Ka"Rin Necole: Okay. Mm-hmm. Greg Fink: te each their own, I guess. I mean every state has their own rules and and but, you know, it it's gonna be very interesting to see. I mean we're we're gonna find out how good the data is, how bad it is. And so ⁓ and and then they'll probably give it to you and and have you take a look at it here and cross reference it with your system and and see how real it really is. Ka"Rin Necole: All is fair. Absolutely. We will definitely cross reference and for you. Get it in here. Name of my platform is Voted by the People. voted by the People is interesting. It's a ⁓ of things I do and things that you do and things we do together to make us a more powerful team. So has everything from voter data, canvassing. we actually included added geofencing. Geofencing will actually be ready in next week, but it's not the Greg Fink: Now what's the name of your platform? Okay. Ka"Rin Necole: basic geo fencing that most people offer you. Our geo fencing is going to target in three directions. Direction number one through our canvassing app. So when our canvassers are out walking, knocking doors, it direct traffic. Direction number two is it's actually going to go by state and zip code. And then the last direction I believe is IP traffic he explained to me. So from there Greg Fink: Right. Ka"Rin Necole: That allows us to have a variety of ways to target people for voting. Because what people don't understand is when it comes down to canvassing, you have to be innovative with how you get a voter. gonna send a mailer, everybody's gonna send a text, everybody's gonna send an email. You're gonna get buried in the mail, buried in the emails, buried in the texts. Greg Fink: Exactly. Exactly. Mm. Well and what you have to do is separate yourself, you have to stand out. And that's the thing. And so go ahead. Ka"Rin Necole: And that's why we launched geofencing because we're gonna target for our candidates in a direction that's gonna put a ad in front of the voter. It's gonna put you in front of more than the voter because a zip code is gonna target people. Whereas we also that was the third point, we also have targeting that's directed towards voters. So ⁓ we're canvassing doors, it targets the voter directly. Greg Fink: Exactly. Exactly. Yeah, w w when I started doing ⁓ geofencing or or ⁓ the digital side here, I used to work at a radio station. This is like four or five years ago, and this whole first concept of digital and geofencing came up and people were like, What does that have to do with anything? I'm like, Well, I don't think people realize that when they listen to Pandora or Spotify any of their online streaming stations or iHeartRadio or something like that, those are all driven by the digital mediums and and the geofencing and people don't realize all the behavioral data that they're clicking on daily is controlled by these ⁓ and that's and and whenever you create a mail piece or a radio piece or a TV piece and just have it go out one way, just ⁓ you know, just one ⁓ bullet in chamber. But whenever you have the digital and the geofencing, that just finishes up the chamber because basically you're replicating, and that's what people don't realize, you're replicating your direct mail and your video and your texting and your website and everything else in these display ads or on these OTT ads or the C T V ads and everything else that you're doing through the geofencing and and people don't realize for a voter to be hit, I mean it's not the same old days. It does it's not you had to be hit seven times now to make a a decision. Now it's around twenty seven times to make a decision because they're inundated with so much crap. and their phones and everything else. And and that's where the geofencing comes in. And that's the reason why what you're doing is so important. It's so strategic because with the databases that you have already in your system, and and the databases you ⁓ y don't target it toward unlikely voters. You're only targeting to the people who make te need to make the choices. And through the data that we have through our polling, the data that you have through your databases and everything else. I mean, that's the reason why that's the reason why we're working together because the team that we are building here Ka"Rin Necole: Thank you. Greg Fink: Yeah, along with everybody that we have and everybody that you have as part of your team, it creates a huge strategic concept that, you know, allows us to to go a lot farther than just your regular standard PR firm or your ad agency. I mean I mean but w with the strategic nature that we're together. I mean it's a full communications firm that that we are doing here and and it just takes it from what we're saying and that's what is why I go back to the beginning on the ground game. The door to door is where it all starts because that's where the Ka"Rin Necole: Yes. Greg Fink: Canvassers are taking notes you know, what kind of feedback are they getting? Are they like saying hell no? Or are they going to say, ⁓ glory be, this is a wonderful person or or I mean in the and Ka"Rin Necole: Now you talk about canvassing. Three pieces I added in my canvassing app. Piece number one is there's video, which means now a candidate can record a video in advance. And if a can and if when a canvaser reaches a door, they can play that video at the door of a potential voter to give more of a personable feel. We also, in addition to that, have images in our canvassing app back office. Greg Fink: Right. Ka"Rin Necole: And we have the traditional PDF with questions, when's election day? Where's my voting location? We have all those things also, too. But more strategically, we put the video piece in because will even allow a voter at a door, you can reciprocate with a one-minute video to the candidate saying something you like, something you don't like, something you want changed. ⁓ it gives more of a personable interaction touch with the candidate. Greg Fink: ⁓ wow. That's really cool. And so yeah, I mean, that's something that we've never had back in the early two thousands or late nineties. I mean, heck, we didn't have cell phones hardly. I mean, we all have flip phones. And so, I mean, the the the the advent of canvassing has increased and advanced so much to where you can have you know, and that's actually one thing that we talk about a lot on the podcast, and that's one thing we've talked about a lot in campaigns that a lot of candidates just cannot get through their heads. It's about the authenticity of a campaign. It's about the reality. Ka"Rin Necole: And that's it. Greg Fink: And it's about the communication and the access. And you you by what you're doing, having somebody who's at a door who you're knocking on the door, most likely a likely voter because you're not knocking on doors of unlikely voters. But likely voters who are who Exactly. ⁓ so the and so those people want they always complain about, you know, well nobody ever hears from me or nobody's ever come to my door. I never I haven't seen anybody at my door. And now you actually have an opportunity for them to record a message and send it Ka"Rin Necole: Yeah, we're we're knocking voter doors. Where Greg Fink: to the candidate and well what it does is gives them buy-in because once they're doing that, if they don't take a sign that day, they're gonna take a sign the next day. And once you create that a a two way engagement and make it you're taking you what you are doing is you're taking canvassing and making it taking it from a one way engagement to not just a two way, but basically a four way engagement 'cause there's gonna be a tethering match between them and 'cause what what they're gonna do is once they make that video, they're gonna say, Hey, did they get the video? Ka"Rin Necole: And the thing about it is this Yes, and what's coming in phase two of the canvassing app is live interaction with the candidate. Because a candidate can't get to every door, but we can have a waiting and queue list. No, they can't. If that candidate gets to one million doors, I'm gonna be impressed. But what we are putting in in phase two, we are putting in in phase two is a live chat with the candidate. So when the candidate knows we're out canvassing, look. Greg Fink: No, they can. Here's a game. Winners do. Right. Ka"Rin Necole: Candidates are out canvases are out on this day. So please clear or two hours of your day to be able to answer questions directly to candidates. Greg Fink: We had one candidate who actually was sending canvassers out and he went out to the bar and got drinks. I was like, What are you doing? Why are you out there walking with your canvassers? He's like, Well, I've had a long day. Or do they go golfing? And those are the candidates and those are the clients that A are probably not gonna win. And B, you know, y you do not wanna be. If you're a candidate watching this, do not be out there Ka"Rin Necole: Mm-hmm. Greg Fink: golfing or shopping or getting your haircut or something while people are out there walking door to door in the heat for you. Don't do that. Go with them. Ka"Rin Necole: One thing candidates need to say, and I'm gonna say it at this moment. bless Mr. Michael Dobson. Michael Dobson was one of my mentors. He passed away this year. He was a lobbyist and an amazing campaign manager for over 40 plus years. ⁓ thing he taught me is he says, Corinne, I want you to understand something. Greg Fink: Great man. Mm-hmm. Exactly. Ka"Rin Necole: Beyond everything in the campaign. A campaign is like a high school president contest. Only one person's gonna win. You have only one day for them to vote for you. So everything you do, from the moment you throw your name into that hat, it better be the best you can do, your expectation of what you can do. Because when the contest ends on election day, either you or the opponent is winning. Greg Fink: Right. And like we tell lot of people, every is made up of winners and losers, and there's only one winner, and sometimes there's multiple losers. And and the thing is you're not ⁓ there no really no losers per se in the terminology of the la of a loser. But you know, the whole concept here is at the end of the day, the qualifications you can throw out the window. The only qualification is gain more votes than the other guy. And and and and if you don't do every single thing you can to get that one more vote than your opponent or your opponents, because a lot of times there's multiple opponents, then then you're just, you know, missing the stream. And and that's the reason why the tools that you're creating and you're enhancing, 'cause I mean, all be real. I mean, people have been doing this kind of stuff for for decades, but they haven't been doing it at this level. And they haven't been doing it to this nuance and they haven't been doing it to this to this strategic conceptual level to where you're pinpointing things with such accuracy. And and that's that then that's that's something that is new. that's something that, you know, people just want to just throw things out there and like, We can all do it. I'm like, No, you can't. You can't. Ka"Rin Necole: But one thing you have to understand is this. Remember, I come from a door knocker standpoint to a winning campaign manager. And when I built the product, I didn't build it based on what the candidate needs. I didn't build it based on what the canvassers need. I it based on what is gonna make a winning seamless campaign for candidates. I didn't Greg Fink: Exactly. Mm-hmm. Well it wins. Ka"Rin Necole: Overboard like some platforms with the super cutting. Yes, you can cut. Our cutting is based on a precinct. Very simple. These are the precincts in your district. You can cut a walk list or a precinct map with the app per precinct. You can merge multiple precincts, but we're not gonna get to the extent of we're gonna cut it down to just 10 Republican doors or 10 Democratic doors. Greg Fink: Exactly. Ka"Rin Necole: That that that's too much. That complicates the canvassing so long. You're spending more time training the software than you are knocking the doors. The whole purpose you bought my software so can make door knocking seamless and easy. Not that you need to spend two weeks in a training program to learn my software to be able to knock. Next we did is in addition to that, when you take a look at Greg Fink: Right. Ka"Rin Necole: Barcoding and all these different things. Yeah, we have a barcode system in there, but the barcoding system is not so t strategic that if you can't work the barcode, you can't get to the doors. No. And I and like I said, I've worked on some very n I'm not gonna talk badly about anybody's platform because I use their platforms before I built my own platform. what I will say is the platform that I built is for the people of today. It's not designed for the campaigning of the past. It's designed to campaign in the future. Greg Fink: Exactly. The future. Yep. then that that's the whole and that's the best concept. I mean, but but you know, people get frustrated when we ⁓ we've done all these canvassing packets and everything else. Like, how come there's only two street to two houses on the street? I'm like, Because there's only two like then then they'll say, We wanna hit every house. I'm like Okay, ⁓ so you're gonna go ahead and spend twenty minutes at a house that's not a voter. Ka"Rin Necole: You know the number one canvaser I fire? You know the number one canvaser I fire fire? The canvaser that I catch taking my literature and just going door to door to door and not looking at my walk sheet. Because if I took the time to give you a walk sheet, I expect you to knock the doors that I provided for you. Greg Fink: Yeah. It's a reason why do robbers rob the bank? 'Cause that's where the money is. Why do you go to where only likely voters live? 'Cause that's where the votes are. You don't go to and if there's only one vote on a street, go to that one house on the street because you know what? That one house might have phone calls and they might be you know, community leaders. That one house where the two houses, it's not a waste of time. Somebody told me it's a waste of time to just go to one or two houses on the street. I'm like, No, it's a waste of time not to because they might, you know Ka"Rin Necole: And keep going. Greg Fink: All these people have the gift of gab and believe me, likely voters tell other people how to vote. That's what likely voters do. They're the ones who communicate to their family, to their friends, hey, this guy came to my door, you should vote for him. This woman came to my door, you should vote for her. I mean, those are the people you talk to. And so no, there is and if they're a likely voter and they're on the list, it is not a wasted effort. It is a wasted effort to do otherwise. ⁓ Ka"Rin Necole: Look. And one thing, one thing I will tell every good field director, GOTV worker. sure you make friends with the HOAs. Make sure you make friends with someone that lives in every gated community. ⁓ Greg Fink: ⁓ definitely. Or you'll get escorted out with cops like I have been. I've been escorted out by cops in numerous neighborhoods. I was arrested for two neighborhoods. There's like you they kept saying you're you're knocking on doors. I'm like, No. ⁓ they didn't arrest me. They just basically had a car with some lights here say, ⁓ you need to leave the neighborhood. I'm like, No, I don't. I actually had friends that lived in the neighborhood, so I actually had permission, but you know, it just takes one angry person here to kick you out and you know, that's yeah. Ka"Rin Necole: Luck. He Exactly. Greg Fink: It happens it happens to the best of us, okay? So don't ever say it didn't happen to anybody. It's not happening to everybody. Ka"Rin Necole: Look, I've gotten kicked out, but one thing about it, my kick outs were good. They were nice. They were sweet. They didn't they're nice. I mean, but we're all and I mean the thing about it is it's not that you got kicked out, it's that you got the lit on the door. You got the lit on the door. You know, when you it feels good. Greg Fink: ⁓ they're nice. They took a yard sign. Exactly. The interesting thing is that we actually got escorted out and they actually took a yard sign and they actually put a magnet on their car while they escorted us out. So that was actually pretty nice of them. And so ⁓ but yeah. Ka"Rin Necole: Yes. It feels good. It feels good when you actually knock all the doors in the gated community because you know you hit a gated community that the opponent probably did not get into, which means you just increased your candidates chances of winning that much more. Greg Fink: Yeah. Exactly. Exactly. And and and that's another thing. reward your your workers. I mean, I know they're getting paid. It doesn't really matter. They're not, you know, whatever they're getting paid, you know, i is is enough for them to to do it, but at the same time, show your expression as a candidate. Show your ⁓ you know, your desire for the I mean, these are not just employees. You know, pizza parties don't hurt. ⁓ likes donuts. ⁓ Ka"Rin Necole: Pizza parties don't hurt. Gatorade is always better than water. Propel is better than water. Greg Fink: Everybody likes donuts, everybody likes pizza parties, everybody likes appreciation. I mean, 'cause, you know, at the same time, you know, what what keeps an employee happy is a happy, you know, is an employer respecting the employee doing a good job. And and so, I mean, in and that's her I mean, I really don't wanna go that direction where we're calling canvassers employees, but at the same time, they technically are because they're they're working for the campaign. But that being said, you know Ka"Rin Necole: No. They are ten ninety nine independent contracted laborers. Put value in what they do. Greg Fink: If the if the candid if the if the candidate well okay, they're working for you. They're ten ninety nine contractors. But still but but still show show your appreciation. Exactly. Show your appreciation your appreciation and love for what they're doing because they're doing it for you. They're doing it for your campaign. They're putting your faces on the stickers that are sticking out there. It's your you know, it it's your it they're they're doing it to enhance the ability to you have the opportunity to publicly serve. It's ⁓ it's it's a good thing. Ka"Rin Necole: And one thing I'll tell candidates, and this is a word of FYI advice, it is much easier to know how much your canvassing budget is for the or the month, and give that money to your management firm and you let your campaign management firm deal with your canvassers and your phone bankers, then you trying to write. ⁓ Because the campaign side, you have to write a check for every person you pay. Greg Fink: Exactly. Ka"Rin Necole: If you pay your management firm for the canvassing and phone banking, your management firm can pay your canvassers where they need to be paid daily, weekly, or two times a week. The campaign firm can do it because the campaign Greg Fink: But you're asking a candidate to not be a micromanager. Is that possible? Ka"Rin Necole: They don't get it. I I tell candidates all the time be a candidate. Be a candidate. Stop trying to be your manager and your candidate. You cannot effectively manage your own campaign. Every now and then someone does win managing their own campaign by luck. But let a campaign manager do their job. That's what we all. You're not your own lawyer. Yeah, there's a reason for it. I mean, I I I have a bachelor's and Greg Fink: ⁓ Yeah, not the manager. Yeah. It's the reason why you're not your own doctor, there's a reason why you're not your own lawyer. Ka"Rin Necole: law and a year and a half of law school, but I'm still not gonna go in court if I have to and represent myself. Let the lawyer be the lawyer. And in this case, let the campaign manager be the campaign manager. Let the canvassers canvas. the media team handle the media. The thing you can ever have is a candidate controlling their own social media and the messaging is not Greg Fink: And let the canvassers be the canvassers. Exactly. Ka"Rin Necole: Purpose driven. It's just whatever they get up and wanna save for the day. Greg Fink: And trying to stop that is harder than trying to stop a hurricane in Florida. Ka"Rin Necole: Look, I've ran across candidates that cuss on their social media pages. I've ran across candidates that go off on people on their pages. ran across candidates that use pages of dating circle. ⁓ So one thing I mandate every candidate to do with me is I'm gonna create your social media pages and I'm hire someone to manage it. But you are welcome to see the messaging before it goes out daily or weekly. Greg Fink: ⁓ my god. ⁓ yeah, definitely, yeah. Yeah. And well well and so guy Ka"Rin Necole: But you're not gonna manage it. Cause you're gonna say things and you're gonna get angry and you're gonna get upset. We're all entitled to get angry. We're all entitled to get upset. It's not the Bible does not say or sin not, but it's how you react when you become angry. Greg Fink: ⁓ yeah. You cannot do that. Exactly. That's that's exactly right. And thanks for joining us here today. And ⁓ w just to let everybody know here, we're gonna have Karen on regularly here. She's a new part of our team here at the Political Matrix News and Powerfox Productions and Promotion at our parent company and Powerfox Media Network. So we got a lot of different companies here. And what's the name of your y the co your company again? Budded by the people? Ka"Rin Necole: Organizing organizing Canvases of America is the management firm and voted by the people as the software and marketing tools for your winning campaign. Greg Fink: Right. Right. And so and so welcome to working with us here. It's gonna be a lot of fun. We're gonna have a lot of ⁓ changes out there in the world. I mean, we're shaking it up and ⁓ it's it's it's gonna be a crazy, crazy election cycle. It's kinda weird. This primary is almost over, but the presidential year is about to start right up here 'cause ⁓ we got twenty twenty eight right around the corner and people don't realize this and they probably don't wanna realize this, but ha ha The presidential campaign started around August of this year because, you know, it takes a long time to get your food's on boots on the ground here for a nationwide campaign. It is not a quick six month gig. Ka"Rin Necole: You'd be surprised. I took a look at the FEC and I saw so many people are already engaged and registering to run for president. But the question is out of curiosity, is our current president gonna start a war and stay in office or Kamala and AOC gonna run together? Greg Fink: ⁓ no. Okay, he's not. I don't see that happening. Ka"Rin Necole: Intrigue me. Greg Fink: ⁓ I think AOC will definitely be the nominee. I don't think Kamala will be. Ka"Rin Necole: But you know, one thing I'm gonna segue into as I say goodbye and that we can take another show episode on is state of Florida. We have Byron Donalds, African American Republican, Jerry Demings, African American Democrat, Desmond Mead, just jumped into the race, African American male. One I will say if I look at all three men. Byron Donalds was arrested for a charge. I don't know if he's ever been arrested. Desmond Meade was arrested for a charge. But the difference that separates the three men at this current moment, Desmond Mead is phenomenal. And he's phenomenal for one reason. He passed amendment four in the state of Florida. And to pass amendment four, and to pass it by over 50% of votes in the state of Florida ⁓ means had to have Democrats and Republicans. Rally behind him. I am anxious watch the race for twenty twenty six in Florida. Greg Fink: ⁓ this can be interesting. And in full disclosure, our company just got done doing a survey on the governor's race, and we'll be releasing the results here next week. But it's gonna it it's actually not a foregone conclusion at all. There is no runaway. And all the polls that you're seeing out there, BS on all of them. I will say that right now. BS on all the polls. I mean, we just ran a poll, we we pulled nine hundred and seventy three likely voters here and we'll be re releasing results next week, but I will go ahead and say this right now. Well over half of them are undecided in a Republican primary. Well over half. There is zero. And on a Republican primary. Everybody keeps saying Byron's running away with it. And he might be on a very small level of decided voters. But the whole fact that he's endorsed by Trump and that the there's so many undecided voters out there left is the true testament that Florida is Florida. Okay. We are not a limbing state. We are not a Ka"Rin Necole: Well I'm curious 'cause I know Des I believe that. Greg Fink: Kool-Aid drinking state. This is a very diverse state. And it's a very diverse in in each party. I mean, the Democrat Party of Florida is very diverse. It has a lot of different factions in the Democratic Party and the Republican Party of Florida is very diverse. And then the independents are also very diverse. I mean, it is a purple state and not just purple state of mending all the different you know, parties but inside each each of own parties, it's it's not a a locks up state. I mean it's ⁓ I mean we have twenty three million people here. We have a We have a lot of different minds here and it's a it's gonna be a very interesting primary sock. Ka"Rin Necole: for and I definitely let me ask you one question because I would definitely like to do a show with you about the governor's race. you poll that race with Desmond or without Desmond? Because Desmond had just Greg Fink: ⁓ just it was just a re primary only. We only it was only a Republican primary poll. And so we did not re poll anybody in the MPA or the Democrat field. And so it was ju it was just to look at the Republican primary to see how far ahead Byron really is. And he's not. And so I mean that that that's the thing. Ka"Rin Necole: Okay. Okay. Honesty? I have not, in honesty, just like every other voter, have not made up my mind on who I'm gonna vote for in the governor's race. I mean, even right here in Semino County, I don't know who I'm voting school board, I don't know who I'm voting House, I don't know who I'm voting Senate, I don't even know who I'm voting congressional yet. Greg Fink: Yeah, and that's actually the biggest thing is that top down, people are still I mean, and that that's one thing I want to tell all the campaigns. Don't ever get disheartened. Don't ever think that just because your guys out there your opponents out there and they're doing everything, people don't know yet. It's a very apathetic. I mean, and I don't really know it's just apathy. I think it's just too much information. It's t it's TMI is where we're at right now. And people are inundated with their and and it's it's not really inundation. of real media or real facts, this inudation more or less about how bad the other guy is or how bad this guy is. And and believe me, I'm a I I I write a lot of attack guys myself, okay? And so I I I I'm a I'm a creator and a connoisseur of of that type of ca campaign advertisement. However, the difference is it has to be true. And that and and and so whenever you go after somebody, pro or con, you have to tell the truth. And whenever people are doing all this lying in the media and lying in their communications and and misleading people, it creates, yes, apathy, but also creates, you know, confusion. And confusion creates apathy because people are just, you know, trying to figure out where they're gonna look for next. I mean what what's gonna happen next and where where's the next shoe gonna fall? And right now they're still waiting for a lot of shoes to fall because people don't just wear two shoes anymore. They're wearing twelve shoes now. And so I mean Y y you have some very multi appendage ⁓ people out there dropping shoes. and and that that's what we have to look at here and and that's one thing that I know we're running late here on the show and ⁓ but w whenever we go in the campaign world and people don't realize it, I mean there's a lot of different nuances and that's once again goes back to our our software that you developed and everything else and us working with you on this ⁓ program and our our data and our polling and everything else and data drives Everything from the canvassing to the media to the geofencing to the T V to the radio to the internet. single thing is driven by data. And and not just and not just the data that you have, but then the people's reaction to the data. And that's where ⁓ you through good data and through good messaging on on you know what's hot and not. And so that being said, ⁓ exactly ⁓ we'll go ahead and ⁓ call it a show here today, but I'm definitely we're gonna definitely gonna try to have you on weekly here. Ka"Rin Necole: It is. Absolutely. Greg Fink: And so ⁓ and so do some weekly recaps here about what all is going on in Florida politics. We're over gonna be opening up some California stuff here, 'cause actually the majority of our viewers here on this wonderful show are in California and Florida. And so those are the two states here that have ⁓ the most and everything and comments on our show. But you guys just go ahead and drop a comment, let us know ⁓ if you think we're crazy or for stupid or something, or if you think we're wonderful and brilliant and and glowing. Ka"Rin Necole: Nah, mono. Greg Fink: But just just comment. Just just give us some feedback. And we're gonna be here. We're gonna have your website here on the bottom of the screen here throughout this whole show. So everybody will know how to contact you. You're also gonna be on our website as well. And so and so we're gonna be putting you on there. So you guys can always go to palafoxproductions dot com and see everything there from the show to to her website, everything she's doing, everything we're doing. It's gonna be a lot of fun. Ka"Rin Necole: Absolutely. I look forward to it. I I really do. You know, I enjoy every time I have a conversation with you because learn something or I have a takeaway for something, but never have a dull moment. Greg Fink: ⁓ we try to make sure it's not dull. I try to learn something every time I say something. And so but you guys have a wonderful sh day. please follow us on any platform on every platform there is that. There is actually not a platform we're not on. And if there is one, let us know and we'll be on that one as well. But I think we're on seventeen platforms. And so go ahead and check us out and yeah, have a good day. Thank you, Karen. Ka"Rin Necole: Thank you. Have a great one, Greg. It was a pleasure. Look forward to seeing you. Have a fantastic afternoon.