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Why It Matters: Brand value and brand strength, why should brands care about them
Products and services are not the only valuable things your company owns. By understanding and optimising brand value, companies can invest in a powerful strategy for long-term gains. And according to Brand Finance’s ASEAN 300 2023 most airlines brands have witnessed an uptick in brand values this year. So what are the top brands of 2023? Which are the most valuable ASEAN brands and who are ASEAN’s fastest growing brands? Alex Haigh, Managing Director Asia Pacific, Brand Finance shares more with us on the findings from this report. See omnystudio.com/listener for privacy information.
The skinny
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