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164. No Courage, No Convictions: Trade Publication Cancels Promo for Book with "Israel" in Title
This is a free preview of a paid episode. To hear more, visit smokeempodcast.substack.comLet’s say you want to promote a book and you have a little ad money to burn. If you are author and communications consultant Melanie Notkin, you might contact Shelf Awareness, which sends free newsletters to, per its Instagram bio, “booksellers, librarians, publishers, book collectors, literary antiquarians, and everyone else who loves to read.” Shelf Awareness publisher Matt Balducci was happy to run the promo, for the U.S. release of Bernard-Henri Lévy's latest book… until two days later, when he…
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