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Hiding Your Prices Is Killing Your Business w/ Anthony Pierri
In this episode, I chat with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy working with B2B tech startups.Anthony explains why hiding your prices wastes everyone's time and how transparency actually increases revenue over the long run.With over 400 venture-backed clients and $1.5M annual revenue at 60% margins, he shares the productization framework that changed everything.We discuss why custom consulting never scales, how to pick one specific thing to own in customers' minds, and the reality of building credibility.Anthony breaks down the three-month minimum…
The skinny
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