Oscar Economics: Why "Sinners" Getting 16 Nominations Is a Business Story
Oscar Economics 2026: Why "Sinners" Getting 16 Nominations Is a Business Story Michael B. Jordan's "Sinners" just received sixteen Oscar nominations—breaking the all-time Academy Awards record. Ryan Coogler directed. Warner Bros. distributed. And if the Netflix-WBD deal closes, this becomes a Netflix film retroactively. Here's why Oscar campaigns are really $20 million marketing investments. In this episode: The economics of Oscar campaigns: why studios spend $15-20 million per serious contender How a Best Picture nomination adds $20-40 million in box office revenue Why Netflix spends more on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.