Small business marketing consultant with 25 years experience talks about what marketing is, knowing your 'why' and focusing on the customer. Excellent books, podcasts and tools to help any fast-growing business with their marketing (Toni Kibbey)

Grow A Small Business Podcast · Jul 5, 2020 · 1m

In this episode, I interview Toni Kibbey, a subject matter expert on marketing. With over 25 years in marketing, especially in small business, Toni strongly believes if you don't have a customer, you don't have a business. And that's where your marketing should be built around. Marketing is more than a logo or advertising, it's a diverse range of elements, from pricing, people, copy, packaging, and a quality product or service. For small business owners, sometimes a passion can overrule the commerciality or viability of something because you believe in it so much. You must listen to your…