238 | Goop

Why We Do What We Do · Dec 1, 2021 · 49m

Gwyneth Paltrow’s Goop brand markets itself as an “alternative wellness” brand that encompasses a variety of products, tips, and information geared toward improving the wellbeing of most anyone. There are suggestions for everything from food, sexual health, clothing, and more. But the promises of improvement may be based on loose information, lack of science, of falsehoods. Still, the brand has become a powerhouse worth hundreds of millions of dollars, and despite several instances of criticism, continues to grow its empire. While we might think that the average consumer is looking for…