SPOS #708 - David Meerman Scott On Creating Passionate Fans

Thinking With Mitch Joel · Feb 2, 2020 · 1m

Welcome to episode #708 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #708 - Host: Mitch Joel. The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and…