Donna Dickenson, "Me Medicine vs. We Medicine: Reclaiming Biotechnology for the Common Good" (Columbia UP, 2016)

New Books In Public Health · Jul 26, 2019 · 20m

Personalized healthcare―or what the award-winning author Donna Dickenson calls "Me Medicine"―is radically transforming our longstanding "one-size-fits-all" model. Technologies such as direct-to-consumer genetic testing, pharmacogenetically developed therapies in cancer care, private umbilical cord blood banking, and neurocognitive enhancement claim to cater to an individual's specific biological character, and, in some cases, these technologies have shown powerful potential. Yet in others they have produced negligible or even negative results. Whatever is behind the rise of Me Medicine, it…