Latest / Your Way Home with Hongbin Jeong
Right Business: The ex-investment banker helping Singaporeans access home services more easily
Ever felt lost simply trying to secure third-party help? Looking for urgent cleaning before a big family gathering, or trying to find reliable elderly care—only to face delayed responses, fully-booked calendars, and exhausting back-and-forth communication? Booking essential services, as its name suggests, should be straightforward. But the truth is, it’s a frustrating ordeal for most, especially during peak seasons when demand skyrockets and there is only a finite number of connections you know. That’s why Jingjing Zhong started Superbench, a single platform that could…
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