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Under the Radar: How is PUMA navigating US-China trade tensions and what should we know about the shoemaker’s latest brand refresh?
When it comes to sportswear and sneakers, one can’t help but think of two brothers who went from working partners to worst rivals after World War II and a family feud. Yes, we’re talking about Rudolf or Rudi and Adolf or Adi Dassler. The duo are also better known as the Dassler brothers. Both brothers ended up starting shoe companies of their own, and they grew to become two of the most prominent players in the industry today – PUMA and Adidas. And today we’re going to turn the spotlight on PUMA , which was founded by Rudi Dassler in 1948. Since its founding, PUMA has…
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