562. Decoding Digital Transformation Then and Now feat. David Rogers

unSILOed with Greg LaBlanc · Jul 4, 2025 · 1h

It might sound counterintuitive but digital transformation is not about technology. So, what does it mean for companies to keep up in an ever-evolving digital age? Well, according to today’s guest, it’s about having a “strategic imagination.”David Rogers, an instructor at Columbia Business School, is an OG thinker on digital transformation. His books, The Digital Transformation Playbook: Rethink Your Business for the Digital Age and The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change, laid the foundation for an entire strategic approach to taking companies into…