E45 | The Art of the People Game with Ashley Ross

The Evolution Partners · Apr 13, 2025 · 55m

Ashley Ross, a veteran coach with 39 years of experience, has worked across multiple sports and countries, coaching at all levels, from grassroots to world championships. He insists that coaching is fundamentally about people, not just technical expertise. He highlights the power of asking the right questions, building trust, and fostering reflection for continuous improvement. Ross also discusses coaching elite athletes, the importance of coachability, and the parallels between sports coaching and business leadership. He underscores the value of personalised coaching, vulnerability, and…