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Gabby Lord & Lauren Wong on Being Delusional Enough to Start a Company
Five years ago, Gabby Lord and Lauren Wong started a design studio because a friend joked that they should—and because Gabby was, by her own admission, extremely burnt out and looking for a way out of her work situation. Those aren't good reasons to start a company, and yet SUPER KEEN is succeeding by most metrics. They complete 20 to 35 projects a year, have found a work-life balance that works for them, and have built a reputation for delivering solid design and strategy work. In this conversation, Gabby and Lauren walk me through the studio's early years. It was reactive, maybe a little…
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