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In The Spotlight: Branding matters in the travel industry. Just not the way you think.
If you've seen Singapore Airlines’ new 90-second global brand campaign video - so have 34 million other people. That's the power of branding. As the world opens for travel again, it signals a great time for airlines, hotels and the travel industry to rebrand. But how can these companies deliver on the promise of the brand at a time of cost cutting? In The Spotlight, Drive Time's Elliot Danker and Timothy Go speak with Jörg Dietzel, Brand Consultant, Adjunct Faculty, Singapore Management University Singapore to find out. See omnystudio.com/listener for privacy information.
The skinny
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