Episode 124 - Persuasive Politicians

Maximize Your Influence · Feb 11, 2016 · 1m

One of the aspects of the Law of Association is the use of affiliation. Persuaders want you to affiliate their company with positive images, feelings, and attitudes. Our surroundings and environment trigger feelings and we transfer those feelings to those we are with. For example, one frequently used technique is to take someone to lunch. Food can also generate subconscious triggers (if the food and company are good). The studies show that subjects like people better when they were eating. Food gives us good feelings and a better attitude. The idea is to link something positive in the…