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EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"
When you think about your brand, how referable is it?
What makes a referable brand, you might ask? Point blank, it’s a brand that is easy to share with others. WHAT you do and WHO you serve is crystal clear—and it’s all wrapped up in a short sentence.
When I changed my business from “selling branding” to “selling 1-3 day brandups,” the referrals flowed to me like water in a way they never did before. That’s not an exaggeration!
Today’s guest is an expert in creating referable brands. This is simple but not easy stuff and I’m so grateful to have my old friend from my networking days on the…
The skinny
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