Latest / The Steve Harvey Morning Show / Interview of the Week: Tressa Azarel Smallwood on quitting her job to follow her passion resulting in MegaMind Media
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- 0:31Speaker 1: On April four, Dr Martin Luther King was shot and
- 0:34Speaker 1: killed in Memphis. A petty criminal named James Earl Ray
- 0:38Speaker 1: was arrested. Case closed right. James Sylvy was upon for
- 0:44Speaker 1: the official story. Some of the evidence, as far as
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- 0:52Speaker 1: the MLK tapes. The first episodes are available now. Listen
- 0:56Speaker 1: on the I Heart Radio app, Apple Podcasts, or wherever
- 0:59Speaker 1: you get your podcast. Hi. Welcome to Money Making Conversation.
- 1:03Speaker 1: I am your host with Sean McDonald. It's time to
- 1:06Speaker 1: stop reading other people's success stores and start writing your own.
- 1:09Speaker 1: I tell that the people every time you listen to
- 1:11Speaker 1: show and watch this show because I always tell people
- 1:13Speaker 1: they talk about the gifts, they talk about passion. I
- 1:15Speaker 1: always tell you leave with your gifts and don't let
- 1:18Speaker 1: your age, friends, family, or coworkers stop you from planning
- 1:20Speaker 1: or living your dreams. My interviews I do on money
- 1:23Speaker 1: Making Conversations is about giving you access to celebrity ceo,
- 1:27Speaker 1: entrepreneurs and industry decision maker. My next guest is Tressa
- 1:31Speaker 1: as a Real small Wood. She's an award winning book
- 1:33Speaker 1: publisher and movie producer. Trussed is the CEO of Life
- 1:36Speaker 1: Changing Books l c B and co founder Megamind Media LLC.
- 1:41Speaker 1: In two thousand three of The Right in her first novel,
- 1:43Speaker 1: her very first novel, Tressa Wow resign from her teaching
- 1:47Speaker 1: tenure in the Maryland Schools District for fulfilling her dream
- 1:50Speaker 1: of becoming an entrepreneur. Since then, l c B had
- 1:54Speaker 1: published over a hundred and sixty two titles and print indigitally,
- 1:57Speaker 1: becoming one of the leading independent publishing striving in the
- 2:01Speaker 1: literary industry today. Since lunch of Megamind Media, Tressa has
- 2:05Speaker 1: produced several award winning movies which have been adapted to
- 2:09Speaker 1: UH to film and tell TV shares for networks such
- 2:12Speaker 1: as Viacom, BT Networks, TV one, b t Her Urban
- 2:16Speaker 1: Movie Channel, and more. With such a large varior content,
- 2:19Speaker 1: Tresler has positioned Megamind Media to become one of the
- 2:22Speaker 1: fastest growing film production company from book to film adaptations
- 2:26Speaker 1: in America. Please working the money making conversations. I'm gonna
- 2:29Speaker 1: calling my good friend because you know, I saw a
- 2:30Speaker 1: movie last year. She didn't know I saw a mo
- 2:32Speaker 1: all in. You know what I'm saying with a little
- 2:34Speaker 1: mama at least Neil Tressor as a real small wold
- 2:38Speaker 1: just ma'am that I know about you. I know about
- 2:41Speaker 1: you before you knew about me. Oh that's so dope.
- 2:46Speaker 1: Thank you so much for having me. As I shared earlier,
- 2:49Speaker 1: there's no better place to be on a Monday, money
- 2:53Speaker 1: making Monday, talking about money making conversations with you. Thank
- 2:56Speaker 1: you so much. I appreciate you. Know when I it
- 2:59Speaker 1: was really interesting because uh my staff, when they always
- 3:02Speaker 1: bring names up to me about people who will be
- 3:03Speaker 1: interesting guests because what they're trying to do. I try
- 3:06Speaker 1: to get the guests to tell their story, their journey
- 3:08Speaker 1: because we all want to be a version of you.
- 3:11Speaker 1: I always tell people, don't be Rashan mc. Don't be
- 3:13Speaker 1: a version of yourself, a better version of me, because
- 3:16Speaker 1: you because you gotta learn from your mistakes and you
- 3:18Speaker 1: gotta understand why you're successful. Trying to implement, trying to
- 3:22Speaker 1: trying to duplicate me a version of me can't work.
- 3:27Speaker 1: So in your intro, it says, after your first novel, okay, okay,
- 3:33Speaker 1: now I answer this question. Was it a hit selling novel?
- 3:36Speaker 1: Just hey, Rahan, I got it out there. I decided
- 3:39Speaker 1: to exit. Yeah, so you know what it was. It
- 3:42Speaker 1: was an unexpected hit um. I was actually teaching a
- 3:49Speaker 1: year prior to that, never had any thoughts about writing
- 3:53Speaker 1: a novel or going into the book publishing industry. But
- 3:56Speaker 1: obviously that was my faith. Because I was pregnant in
- 3:59Speaker 1: three unsen I was on recess duty, having all of
- 4:03Speaker 1: these issues with pregnancy and ended up going to the
- 4:05Speaker 1: doctor thinking that something was wrong. Something was wrong, but
- 4:09Speaker 1: it wasn't detrimental. They said, hey, right now, you gotta
- 4:13Speaker 1: go on bad rest at this very moment for the
- 4:15Speaker 1: next six months until you deliver. So that was life
- 4:18Speaker 1: changing for me. I went on bad rest at that
- 4:21Speaker 1: very moment and one of my family members came over
- 4:24Speaker 1: and I kept saying, what am I gonna do? Six months,
- 4:27Speaker 1: I got this little bell here ringing it so my
- 4:29Speaker 1: husband could bring me some food. I was like, this
- 4:31Speaker 1: is not gonna work. I'm I'm too ambitious for this,
- 4:34Speaker 1: and she said, you should write a book. That was
- 4:36Speaker 1: the start. I literally started listening to some stories um,
- 4:40Speaker 1: of some things that were happening at her job, and
- 4:43Speaker 1: that was the inspiration to pend my very first novel,
- 4:46Speaker 1: A Life to Remember. UM. By the time that my
- 4:49Speaker 1: daughter was born, her name is Bailey. She's nineteen years
- 4:53Speaker 1: old now, so that tells you how long ago that was, UM.
- 4:56Speaker 1: And so I published that book after all of the
- 4:59Speaker 1: naysay has kept saying, don't publish it on your own. Uh, don't.
- 5:03Speaker 1: Self publishing is not the way to go. I didn't listen.
- 5:06Speaker 1: I said, I'm gonna learn to do it myself, and
- 5:09Speaker 1: I'm gonna do it well. And I did that. UM.
- 5:11Speaker 1: I published the book in my first two months. I
- 5:15Speaker 1: was able to make forty dollars and sold five thousand
- 5:18Speaker 1: copies independently self publishing, and so it was a huge success.
- 5:24Speaker 1: I never went back to work and I started building
- 5:27Speaker 1: my book, my book Empire from their life changing books.
- 5:30Speaker 1: Now it is yours, your book empire, tied strictly to
- 5:33Speaker 1: your talent, or you're bringing outside writers, or you out
- 5:36Speaker 1: there nurturing other talents under your megamond uh So definitely
- 5:41Speaker 1: I started nurturing other talent um instantly. You know, when
- 5:45Speaker 1: you're when you're good at something, other people like you
- 5:47Speaker 1: said they want to emulate that, they want to duplicate it.
- 5:50Speaker 1: And so because of my teaching um spirit, I said,
- 5:54Speaker 1: let me teach others to do what I do UM.
- 5:57Speaker 1: And so by two thousand and five, which was you know,
- 6:00Speaker 1: four years after that happened for me, I'd already had
- 6:03Speaker 1: about thirty authors under my label Life Changing Books, and
- 6:08Speaker 1: although they were writing books, I was still writing myself. Um.
- 6:11Speaker 1: To date, I've written seven books myself, and all of
- 6:15Speaker 1: the others are written by outside authors who came to
- 6:18Speaker 1: me and wanted to be a part of my team.
- 6:21Speaker 1: And your team consisted. Because now we're just talking about
- 6:24Speaker 1: you only on only interview in you, Okay, when I
- 6:26Speaker 1: hear a six two books digitally and the heart back
- 6:29Speaker 1: or paperback all me you you're telling me you're one
- 6:34Speaker 1: woman operation. Well, well, let me say this obviously As
- 6:38Speaker 1: you grow, you're able to bring in people who do
- 6:40Speaker 1: things better than you. So, for example, I'm not a
- 6:43Speaker 1: book editor, I go and hire editors to edit the books.
- 6:47Speaker 1: I'm not, you know, a big marketing firm, but I
- 6:49Speaker 1: know how to go and hire the marketing firm to
- 6:52Speaker 1: make that happen. So, you know, it's been really really
- 6:55Speaker 1: successful for me, which has really put me in position
- 6:59Speaker 1: because of all the content that I owned. It put
- 7:02Speaker 1: me in position to transition into the movie industry with
- 7:05Speaker 1: a company that I created inteen called Mega My Media. Okay, cool,
- 7:10Speaker 1: I love this story. We're talking about a person who
- 7:14Speaker 1: I have to say that, Okay, you became a writer now,
- 7:16Speaker 1: but you were it was an educator, you know, high
- 7:19Speaker 1: school level, elementary school level. So what made this transition
- 7:24Speaker 1: other than the fact that he was in bed for
- 7:25Speaker 1: six months? You know, bid rescued your daughter, who's an
- 7:28Speaker 1: eighteen years of age right now, What really clicked in
- 7:31Speaker 1: your head to say this is a possibility. Well, I
- 7:35Speaker 1: feel like I've always had the entrepreneurial spirit in me. Um.
- 7:39Speaker 1: Growing up, I watched my grandfather literally have six and
- 7:43Speaker 1: seven different jobs, and I didn't understand it back then.
- 7:46Speaker 1: We just kept saying, well, what is he doing now?
- 7:48Speaker 1: Why is he going here? What is this all about?
- 7:50Speaker 1: And he taught me as I was growing up, So
- 7:52Speaker 1: it was just something that was just in me that
- 7:55Speaker 1: by the time I graduated from college, I knew, Okay,
- 7:58Speaker 1: my family said I need a college degree, but let
- 8:00Speaker 1: me tell you this. I know that I want to
- 8:02Speaker 1: be an entrepreneur. I just didn't know what type of entrepreneur,
- 8:06Speaker 1: what industry it was at the moment. And then once
- 8:09Speaker 1: I started teaching, I fell in love with helping others.
- 8:13Speaker 1: That was big for me. Uh And so I do
- 8:16Speaker 1: believe that outside of being on bad rest and given
- 8:19Speaker 1: that opportunity, I would have gone into entrepreneurship at some
- 8:23Speaker 1: point anyway, just because it was always in me. But
- 8:25Speaker 1: that was the moment where I said, this is it.
- 8:28Speaker 1: This book is successful. It's all about writing and creating content,
- 8:33Speaker 1: which is my thing. I love it. I can create
- 8:36Speaker 1: for days. And so that was my moment and I
- 8:39Speaker 1: just took advantage of it. And I think a lot
- 8:41Speaker 1: of times people get their opportunities but they don't execute
- 8:45Speaker 1: on it. They say I want to do something, but
- 8:46Speaker 1: they don't push forward. And that was something that I
- 8:50Speaker 1: was all I was really waiting for that moment to
- 8:52Speaker 1: figure out what it was. What was my passion, what
- 8:55Speaker 1: was my gift? I want to that you know, I
- 9:00Speaker 1: look at my life and a lot of people you
- 9:02Speaker 1: do a lot of things. Well, first of all, I
- 9:04Speaker 1: do what I enjoyed doing. Let's gonna be you know
- 9:07Speaker 1: what I'm saying. I remember when you were finding your
- 9:09Speaker 1: dreams Steve Harvey, and I was in l A two
- 9:12Speaker 1: thousand on the local radio station named two point three
- 9:15Speaker 1: to B. They're finding our dream started making decisions in
- 9:18Speaker 1: our life that some people because a lot of people
- 9:20Speaker 1: was wondering why was he doing local radio when you
- 9:23Speaker 1: know Bernie was doing the movie, Sid was having those
- 9:26Speaker 1: Super Bowl commercials. And so you have to define your
- 9:28Speaker 1: path and stick with your path and then see if
- 9:31Speaker 1: you have if you have a plan, and so I
- 9:33Speaker 1: have to believe that when you made the decision to
- 9:37Speaker 1: walk away, I know, four your thousand dollars and two
- 9:39Speaker 1: months is a lot. That's that's nice. You know you
- 9:41Speaker 1: started adding that up over years period. You know you've
- 9:44Speaker 1: elevated the tax bracket. But still that had to be
- 9:47Speaker 1: a plan. What was the plan tied to you leaving
- 9:51Speaker 1: your your your educational background because you wanted to be
- 9:54Speaker 1: a school teaching with the school to build school teacher.
- 9:56Speaker 1: You were. You were teaching and changing and shaping young minds.
- 9:59Speaker 1: But at one point you say, it's about me and
- 10:02Speaker 1: what I want to do too, and how I can
- 10:04Speaker 1: change mind this way too as well. Correct? Correct? Correct.
- 10:09Speaker 1: I think the defining moment for me came with um,
- 10:14Speaker 1: my husband saying yes, let's do it, because you know,
- 10:19Speaker 1: everybody around me said no, wait a minute, you just
- 10:21Speaker 1: went to school to get a masses and education just finish.
- 10:25Speaker 1: Why are you now leaving this industry and why are
- 10:27Speaker 1: you taking this chance? Um? I remember family member saying
- 10:30Speaker 1: you got summers off, and I said, and I'm gonna
- 10:33Speaker 1: have the rest of my life off in a manner,
- 10:35Speaker 1: I'm gonna really go and do this. But my husband
- 10:37Speaker 1: was the one who said, I got you, let's do it. Um.
- 10:41Speaker 1: He did ask me about my strategy. You know, how
- 10:44Speaker 1: are you gonna do this? Are you personally gonna be
- 10:46Speaker 1: the one writing the books constantly? And I said no,
- 10:49Speaker 1: I'm gonna do complicate my success. I'm gonna build a
- 10:53Speaker 1: publishing house just the same way you see other big
- 10:56Speaker 1: publishers out here have been doing and it's gonna be
- 10:59Speaker 1: a learning process. So I would say in my very
- 11:02Speaker 1: first two years, I made so many mistakes, just you know,
- 11:07Speaker 1: just a lot of my takes, but I learned from them,
- 11:10Speaker 1: and I started gaining mentors, and I said, I want
- 11:13Speaker 1: to find the people who are shaping these bigger companies,
- 11:16Speaker 1: bigger publishing houses, that let them show me what to do.
- 11:20Speaker 1: And by the time I got a couple of contracts
- 11:22Speaker 1: with like Borders Books back then and Walden Books, those
- 11:25Speaker 1: were big entities that were interested in helping um female
- 11:30Speaker 1: entrepreneurs at the time. Uh And by the time I
- 11:33Speaker 1: got those contracts and being able to walk into those
- 11:35Speaker 1: bookstores and seeing my name on the books on the
- 11:37Speaker 1: in the in the front window and on the shelves,
- 11:40Speaker 1: I was like, oh, I got this now. And so
- 11:42Speaker 1: I knew at that point that the strategy work. But
- 11:45Speaker 1: but my husband was the key to that with saying,
- 11:47Speaker 1: you know, I'm gonna support you in this. I'm trying
- 11:50Speaker 1: to tredsfer as a real small wood the creative life
- 11:53Speaker 1: changing books as well as megamind Media. And when I,
- 11:58Speaker 1: when I, when I, when I listened to you, you know,
- 12:00Speaker 1: there's always uh I wouldn't say the word disconnect because
- 12:03Speaker 1: it's almost here, like how you know, you know, how
- 12:07Speaker 1: does this happen? Because you know you have Amazon out there,
- 12:09Speaker 1: you have borders, they got they got marketing machines. You know,
- 12:13Speaker 1: they got advertising dollars. You know they you know you
- 12:16Speaker 1: you you can say their name. You know, Megamond doesn't
- 12:18Speaker 1: pop into your mind unless you think of someone some
- 12:21Speaker 1: animated movie or something like some superhero or something villain
- 12:24Speaker 1: or something like that. That's when you think of Megamond.
- 12:27Speaker 1: But how did you believe in yourself so much and said,
- 12:29Speaker 1: you know something, I I can do this to other people,
- 12:33Speaker 1: not only myself, but I can do like kelpt me
- 12:36Speaker 1: slide into that lane understanding because of the fact that
- 12:40Speaker 1: at the beginning of my show, I always tell people
- 12:42Speaker 1: to lead with their gifts and don't let your age
- 12:44Speaker 1: friends and family and co workers and that's what you
- 12:48Speaker 1: what's happened in your life? Co workers and friends and
- 12:51Speaker 1: families say, but you you you you you put your
- 12:54Speaker 1: school for this. I would school to beth my degree
- 12:57Speaker 1: in mathematis and sociology. Okay, wow, oh I love it. Okay,
- 13:01Speaker 1: so you you you're talking to the right person when
- 13:03Speaker 1: just saying that degree is something I love. I brag
- 13:06Speaker 1: about it. I put it on my wall. I tell people,
- 13:09Speaker 1: probably I have a degree of mathematic but that doesn't
- 13:12Speaker 1: define who I am or who that can be. Now
- 13:15Speaker 1: you're doing the same thing. You went against the grain.
- 13:18Speaker 1: Because even though you're not Simon and Suite Schuster, even
- 13:21Speaker 1: though you're not Amazon, even though you're not Harper College,
- 13:25Speaker 1: what made you believe the Trensian as a real small
- 13:29Speaker 1: wood could do this? Yeah? Well, one, faith plays a
- 13:35Speaker 1: big part of my life. Um, I am always uh
- 13:38Speaker 1: in prayer. Obviously, we know that you have to do
- 13:41Speaker 1: more than just pray. You gotta actually do some work, right. Yeah,
- 13:46Speaker 1: that's that's really big for me. And so you know,
- 13:49Speaker 1: I feel like if you map out a strategy, if
- 13:51Speaker 1: you really believe in yourself enough and so people love
- 13:54Speaker 1: to say I believe in myself, but do you really
- 13:57Speaker 1: believe in yourself when things when things start failing, when
- 14:01Speaker 1: you are not succeeding, do you give up or do
- 14:04Speaker 1: you hang in there? Again? I really always take it
- 14:08Speaker 1: back to my childhood. I've watched my grandfather failed, but
- 14:12Speaker 1: I watched him still get up and go to the
- 14:14Speaker 1: event or to the gig or whatever was happening. Um,
- 14:17Speaker 1: and we did a lot of you know, talking about
- 14:20Speaker 1: how did we turn this around, how do we stay
- 14:22Speaker 1: in the game, how do we make it work? So
- 14:24Speaker 1: I think from me learning that at an early age
- 14:28Speaker 1: and then growing up myself and and saying, hey, I
- 14:31Speaker 1: want to do this. You know, walking away from your
- 14:34Speaker 1: job doesn't mean you get the opportunity to go back
- 14:37Speaker 1: to it. It doesn't mean you get the opportunity to backtrack.
- 14:41Speaker 1: At this point, once I made that commitment to go
- 14:44Speaker 1: for it, I was in it. Even when even the
- 14:46Speaker 1: years that weren't as great, I was in it. Even
- 14:49Speaker 1: when the rejection came. I was in it, and I
- 14:52Speaker 1: took and I stayed in it. Even when I started
- 14:54Speaker 1: making my media. My first movie almost took me all
- 14:57Speaker 1: the way out. I was like, Lord, why why did
- 14:59Speaker 1: I get into this business? What is going on here?
- 15:02Speaker 1: But I knew I wasn't going to quit. I knew
- 15:04Speaker 1: I was going to keep going. Um. It's it's something
- 15:07Speaker 1: where you have to tell yourself, I got this despite
- 15:11Speaker 1: the setbacks, despite the challenges. But you also have to
- 15:14Speaker 1: be real with yourself and know that those things are
- 15:17Speaker 1: going to happen. I think people try to fool themselves saying, oh,
- 15:21Speaker 1: you know on social media, this person is doing this
- 15:23Speaker 1: and this. You know you'll see me on the red
- 15:26Speaker 1: carpet all the time, But you you have no idea
- 15:29Speaker 1: what I went through to get there, you know. So
- 15:32Speaker 1: I just I think people need to understand. Don't just
- 15:36Speaker 1: say you believe in yourself. You really gotta believe in
- 15:39Speaker 1: yourself enough to push through it all. It's finally here,
- 15:43Speaker 1: the season of celebration, and no matter how you celebrate
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- 17:01Speaker 1: us Kids, brought to you by the U. S Department
- 17:03Speaker 1: of Health, that Human Services Administration for Children and Families,
- 17:06Speaker 1: and the Council. What grows in the forest trees, Sure
- 17:11Speaker 1: you know what else grows in the forest, Our imagination,
- 17:14Speaker 1: a sense of wonder, and our family bonds grow too,
- 17:18Speaker 1: because when we disconnect from this and connect with this,
- 17:24Speaker 1: we reconnect with each other. The forest is closer than
- 17:28Speaker 1: you think. Find a forest near you and start exploring.
- 17:31Speaker 1: I Discover the Forest dot Org, brought to you by
- 17:34Speaker 1: the United States Forest Service and the AD Council a trust. Um,
- 17:38Speaker 1: you know it's really great when I'm listening to your motivation.
- 17:41Speaker 1: And you know, like I said in when I saw
- 17:44Speaker 1: your movie All In that you executive produced and your
- 17:47Speaker 1: wrote starting an Elast Neil as well as Little Mama
- 17:50Speaker 1: the Rapper, Um, I was first of all, you gotta
- 17:54Speaker 1: have talent on the screen to really make the words
- 17:57Speaker 1: and the and the plot have any substance. Okay, you
- 18:01Speaker 1: know you can, you can have all You have a
- 18:02Speaker 1: great book. If it's not directed correctly or written correctly,
- 18:06Speaker 1: then the translation is nothing. And Little Mama, if you
- 18:08Speaker 1: don't know about her skill set, please join the club.
- 18:11Speaker 1: She's very talented. Of course, at least Neil is. You know,
- 18:15Speaker 1: her role is played her mama in the movie, and
- 18:17Speaker 1: the Little Mama had three kids, you just dragging around
- 18:20Speaker 1: all over the town and trying to just find her
- 18:23Speaker 1: place in life. Or your movies female centric or female
- 18:28Speaker 1: focused movies? Yeah, yes, absolutely most of them are uh
- 18:33Speaker 1: female focus. But also what's very unique about the movie
- 18:37Speaker 1: that you're speaking of All In. You know, as an
- 18:40Speaker 1: African American screenwriter, you have the ability to change the
- 18:44Speaker 1: narrative right, so at Megamond, any movie that you see
- 18:48Speaker 1: from me, it is going to show African Americans in
- 18:52Speaker 1: a good light bottom line. So in the movie All In,
- 18:55Speaker 1: Little Mama didn't start off in a good light, right
- 18:58Speaker 1: she begin but by the time you got to the end,
- 19:02Speaker 1: what was happening. She was an entrepreneur, She opened up
- 19:05Speaker 1: her shop and all was well. Right. So that was
- 19:09Speaker 1: me I had. I had the the the decision making
- 19:12Speaker 1: opportunity as to how I was going to end that film.
- 19:16Speaker 1: And so I believe that the more content creators that
- 19:20Speaker 1: we get out there who have that same mission, where like,
- 19:23Speaker 1: how are we gonna look on screen? You know? And
- 19:26Speaker 1: so I wrote another movie, UM that was based off
- 19:29Speaker 1: of a book from Life Changing Books called The Available Wife. UM.
- 19:33Speaker 1: This movie is actually airing on BT this month. But
- 19:37Speaker 1: when you watch how these African American females look, you're
- 19:41Speaker 1: gonna say to yourself, oh my goodness, like who did this?
- 19:45Speaker 1: Who did this? The moment that you see them, they
- 19:48Speaker 1: have nice, nice careers, entrepreneurs. Everywhere they look good, they are.
- 19:54Speaker 1: Everything that they do is gonna put you on another level.
- 19:58Speaker 1: So we don't have to always put ourselves in movies
- 20:01Speaker 1: where we are the underdog. But that doesn't have to happen,
- 20:04Speaker 1: but it starts with who has the pen, who's doing
- 20:07Speaker 1: who's doing the writing, and who's making the decisions. Interesting
- 20:11Speaker 1: thing about it because we all talk about budgets, okay,
- 20:13Speaker 1: and that that's you know, who you know because you're
- 20:17Speaker 1: getting some amazing talent and I know your budgets, aren't
- 20:19Speaker 1: you know, we're not talking about Will Packer budgets. And
- 20:22Speaker 1: some of these, even his movies are the most profitable
- 20:25Speaker 1: movies in the in the in the Hollywood history is
- 20:28Speaker 1: Will Packer movies. So when you when you start looking
- 20:32Speaker 1: at new talent of veteran talent bringing them to your project,
- 20:35Speaker 1: how do you have the casting? Yeah, so we typically
- 20:40Speaker 1: connect with the agents that have either seen our product
- 20:45Speaker 1: or know someone who knows us, right, because it's all
- 20:48Speaker 1: always about who you know. In the very beginning, when
- 20:51Speaker 1: I produced my very first movie, nobody knew who we were,
- 20:55Speaker 1: so it was very difficult to get talent. But once
- 20:58Speaker 1: they saw Secrets, UH centers wanted some of the movies
- 21:02Speaker 1: that I did first, they then said, oh this is
- 21:05Speaker 1: this is a great you know, a great company to
- 21:09Speaker 1: go and work for. I know they're gonna be treated well,
- 21:11Speaker 1: I know they're gonna look good on screen, and so
- 21:13Speaker 1: from there has become very easy. So now, for example,
- 21:16Speaker 1: I'm casting for a new movie as we speak. You know,
- 21:20Speaker 1: when when we're being introduced to certain agents, we're just
- 21:23Speaker 1: really send it over are real and saying, hey, here's
- 21:26Speaker 1: a new movie that we're doing, here's the script, and
- 21:28Speaker 1: and it's it's much easier now. Um, and our budgets,
- 21:32Speaker 1: like you said, we don't have the mega budgets, but
- 21:35Speaker 1: at our budget level, talent knows that, oh we're gonna
- 21:38Speaker 1: be seen in a good light. And this is something
- 21:40Speaker 1: I want to be a part of absolutely, because now
- 21:43Speaker 1: when you can, would you consider your movies independent productions
- 21:47Speaker 1: or how how how is that featured? Yeah, we're we're
- 21:51Speaker 1: consentering independent filmmakers. Okay, Now that's that's the beauty of
- 21:55Speaker 1: your industry. Because of the fact that now when I
- 21:58Speaker 1: when I after reference all In, because that's the movie
- 22:01Speaker 1: I saw that fell in love with your talent. I
- 22:03Speaker 1: fell in love with the concept and it was a
- 22:05Speaker 1: feel good story and it goes back to me. And
- 22:07Speaker 1: that's why I relate to your a lot, because I
- 22:09Speaker 1: wrote Sitcom's Sister Sister. You know Jamie Foxx the Parkers,
- 22:14Speaker 1: and it was all about you know, heavy said women
- 22:17Speaker 1: feeling good about themselves. That was the Parkers. Jamie Foxx
- 22:20Speaker 1: was an entrepreneur, young man finding themselves. And when when
- 22:22Speaker 1: I went to the series in the last two years,
- 22:24Speaker 1: we took him out of the hotel and made him,
- 22:26Speaker 1: made him a business, put him in a professional business world.
- 22:30Speaker 1: And then sister sister. That was two twin teenagers coming
- 22:33Speaker 1: of age because we took him from high school to college.
- 22:36Speaker 1: And I always feel good about that, and that my
- 22:38Speaker 1: whole brand. If you look at what we did with
- 22:39Speaker 1: Steve Harvey, it was always about uplifting black people. Same
- 22:42Speaker 1: thing I'm doing with stephen A. Smith. So it's about
- 22:44Speaker 1: the positive image that you create that we are now
- 22:47Speaker 1: getting now. You know, when you started way back in
- 22:50Speaker 1: the early two thousands, you know, when nobody out there
- 22:53Speaker 1: wanted black content. Nobody was looking for us. What do
- 22:55Speaker 1: I want to feel us? You know? And then you
- 22:58Speaker 1: battle with TV want you battle with Open Network, you
- 23:00Speaker 1: bad little bat, just to try to get a little
- 23:03Speaker 1: little meat with your stuff. How is the reaction been
- 23:06Speaker 1: to your brand now that suddenly people want black content?
- 23:09Speaker 1: We got the Netflix out there the Amazon, the Hulse
- 23:12Speaker 1: on it, a new network coming out of this time
- 23:14Speaker 1: to the oh Hulu relationship. What is happening with your brain? Girl?
- 23:18Speaker 1: You gotta be feeling good about yourself. Your faith is
- 23:21Speaker 1: paying off. Yeah, yeah, hard work pays off, I'm telling you.
- 23:25Speaker 1: And so when I think about it, I'm so glad
- 23:27Speaker 1: that you brought that up, because I always tell people
- 23:30Speaker 1: it's a part of staying through it all, like saying
- 23:34Speaker 1: the course. When when I first did Secrets in sixteen,
- 23:39Speaker 1: we took it to a b FF, very first time
- 23:43Speaker 1: doing any of this. I remember being in the movie
- 23:45Speaker 1: theater for the screening and actually looking around going, wait
- 23:50Speaker 1: a minute, this is real. This is really real. Now
- 23:52Speaker 1: people are in here watching this movie. And so God
- 23:55Speaker 1: bless me big time because right after the screening, I
- 23:59Speaker 1: met one from BT and they said, hey, you need
- 24:03Speaker 1: to meet such and such. They're gonna call you next week.
- 24:05Speaker 1: And that happened. Um got a call from BC the
- 24:09Speaker 1: very next week and said, hey, we want to license
- 24:11Speaker 1: this movie. So staying the course, staying committed. I didn't
- 24:17Speaker 1: I didn't even know that that was going to happen
- 24:19Speaker 1: to me. I honestly was going there saying I'm gonna
- 24:22Speaker 1: take a chance on myself. I'm gonna market this film
- 24:24Speaker 1: like crazy. See who shows up at my screening, and
- 24:27Speaker 1: if nothing happens, I'm gonna keep going. I'm gonna figure
- 24:30Speaker 1: it out. I'm gonna get it on somebody's network. But
- 24:32Speaker 1: it happened very quickly, and from there the train has
- 24:36Speaker 1: not stopped moving. Look at your children's eyes to see
- 24:40Speaker 1: the true magic of a forest. It's a storybook world
- 24:43Speaker 1: for them. You look and see a tree. They see
- 24:46Speaker 1: the wrinkled face of a wizard with arms outstretched to
- 24:50Speaker 1: the sky. They see treasuring pebbles, they see a windy
- 24:53Speaker 1: path that could lead to adventure, and they see you.
- 24:57Speaker 1: They're fearless. Guide. Is this fascinating? Help find a forest
- 25:01Speaker 1: near you and start exploring a Discover the Forest dot
- 25:04Speaker 1: org brought to you by the United States Forest Service
- 25:06Speaker 1: and the ad Council. Hi everyone, Al Roker here as
- 25:10Speaker 1: a guy with his own catchphrase. I appreciate that Smokey's
- 25:13Speaker 1: only said only you can prevent wildfires, but I'm filling
- 25:16Speaker 1: in because there's a lot more to report, like when
- 25:19Speaker 1: they're parched or windy conditions out there, you gotta be
- 25:22Speaker 1: extra careful with things like burning yard wage. After all,
- 25:26Speaker 1: wildfires can start anywhere, even in your neck of the woods.
- 25:30Speaker 1: Go to Smokey bear dot com to learn more about
- 25:33Speaker 1: wildfire prevention brought to you by the U. S. Forest Service,
- 25:36Speaker 1: your state Forrester and the ad Council. And we're live
- 25:39Speaker 1: here outside the Perez family home, just waiting for the
- 25:43Speaker 1: And there they go, almost on time. This morning. Mom
- 25:46Speaker 1: is coming out the front door strong with a double
- 25:48Speaker 1: arm kid carry. Looks like Dad has the bags. Daughter
- 25:51Speaker 1: is bringing up the rear. Oh, but the diaper bag
- 25:55Speaker 1: wasn't closed. Diapers and toys are everywhere. Oh, Mom has
- 26:00Speaker 1: just nailed the perfect car seat buckle for the toddler.
- 26:04Speaker 1: And now the eldest daughter, who looks to be about
- 26:06Speaker 1: nine or ten, has secured herself in the booster seat.
- 26:09Speaker 1: Dedad zips the bad clothes and they're off. But looks
- 26:13Speaker 1: like Mom doesn't realize her coffee cup is still on
- 26:16Speaker 1: the roof of the car. And there it goes. Oh,
- 26:20Speaker 1: that's a shame that mud was a fan favorite. Don't
- 26:23Speaker 1: sweat the small stuff. Just nailed the big stuff, like
- 26:25Speaker 1: making sure your kids are buckled correctly in the right seat.
- 26:28Speaker 1: For their agent's eyes learn more. N h T s
- 26:30Speaker 1: A dot gov slash the right Seat visits n h
- 26:32Speaker 1: T s A dot gov slash the Right Seat brought
- 26:36Speaker 1: to you by Nitza and the ad Council. Well has
- 26:39Speaker 1: a good train. Now that now you have some project
- 26:42Speaker 1: coming out on up on bat Her, tell us about
- 26:45Speaker 1: the tell us about the the process of Megamind, of
- 26:50Speaker 1: of taking these books and adapting them for film. You know,
- 26:53Speaker 1: we all know you to brain Child. You know you
- 26:55Speaker 1: are the Megamind. Talk to us about that dress him yes, yes,
- 27:00Speaker 1: so so obviously with Megamond, our primary goal is to
- 27:04Speaker 1: take the books that are in the book catalogs from
- 27:06Speaker 1: life changing books and adapt those into the movies. So
- 27:10Speaker 1: that's the primary goal. However, along the way, when people
- 27:13Speaker 1: see that you can produce UM, that you're putting out
- 27:17Speaker 1: good content, of course they're gonna tap into you to
- 27:19Speaker 1: do projects with them as well. So the partnership with
- 27:22Speaker 1: bet her Um with these health initiatives came with UM.
- 27:26Speaker 1: One of the executives over there, Loisa bates Um, she
- 27:29Speaker 1: was looking for someone to UM partner with them on
- 27:33Speaker 1: the health initiatives. So they have a series called The
- 27:36Speaker 1: Waiting Room, The Couch and now the Hotline. All of
- 27:40Speaker 1: these series, UM are projects that highlight health issues or
- 27:46Speaker 1: some type of of issue that African American women face.
- 27:50Speaker 1: So for example, The Couch touches on mental health. UH,
- 27:53Speaker 1: the Waiting Room touches on breast cancer awareness, and now
- 27:56Speaker 1: the Hotline touches on domestic violence. And so this is
- 28:00Speaker 1: a series that UM, you know obviously you know bt
- 28:04Speaker 1: her feels really strongly about and I am actually the
- 28:07Speaker 1: producer for for that series. And so we bring in
- 28:11Speaker 1: celebrity directors. We've had Vivica Fox, Mona Scott, Young, Victoria
- 28:16Speaker 1: Raoul and that's a bell callaway. Uh. The list goes on,
- 28:20Speaker 1: but they basically come in, they take us an episode
- 28:25Speaker 1: and they direct that episode. And the reason why we
- 28:28Speaker 1: tapped into uh, celebrities to do this is because we
- 28:32Speaker 1: know when they speak, people listen. So when you have
- 28:35Speaker 1: a Shirlelee Ralph talking to you about why you should
- 28:39Speaker 1: go and get a mamogram early uh and why she
- 28:42Speaker 1: decided to direct a an episode about breast cancer awareness. UM.
- 28:47Speaker 1: So these these short films episodes are very very powerful. UM.
- 28:52Speaker 1: We have a set of them coming out in July
- 28:55Speaker 1: for The Couch, which are the Mental Health UM series.
- 28:59Speaker 1: The Vivica Ain't fox Uh movie that she directed was
- 29:02Speaker 1: that shot d C area. Yes, we shoot all of
- 29:05Speaker 1: our movies in DC. It was so funny because I
- 29:07Speaker 1: woll just tell you a little funny story because one
- 29:10Speaker 1: of the locations that she chose was a very good
- 29:12Speaker 1: friend of mine. Did you guys use Laura Foods? It
- 29:15Speaker 1: was her. So so we are so im on the phone,
- 29:19Speaker 1: We're talking to Laura and then she walked the Foxes
- 29:23Speaker 1: in my office directed. It is so funny that you're
- 29:26Speaker 1: saying that because I knew exactly the project that you
- 29:29Speaker 1: were talking about there was recently shot, by the way,
- 29:31Speaker 1: it was shot this year. Yeah, and we actually shot
- 29:34Speaker 1: two series at Laura's UM facility. We did one with
- 29:39Speaker 1: Dandy Smith and Mona Scott Young her film was shot
- 29:43Speaker 1: there as well. Um. And you know, obviously I know
- 29:46Speaker 1: Laura just because she's amazing when it comes to money. Yes,
- 29:50Speaker 1: and she talked about you to me before, Rashawn, but
- 29:54Speaker 1: I actually did not make the connection. So now, well
- 29:56Speaker 1: good because now you know because of the fact that
- 29:59Speaker 1: the a it was so funny, I said, I gotta
- 30:01Speaker 1: ask what the deificant shoot that in DC? Because it
- 30:05Speaker 1: was recently done. But when I look at these projects
- 30:07Speaker 1: and other people, you're evolving as a brand. You are
- 30:10Speaker 1: a brand now. You know, you may have whout on faith,
- 30:13Speaker 1: you may have you know God told you you need
- 30:15Speaker 1: to send the bed for six months and get you
- 30:18Speaker 1: a little ring bell, and you wrote a book, but
- 30:20Speaker 1: you are a brand. What responsibility comes with you being
- 30:23Speaker 1: a brand tresser as a real small wood Yeah? I
- 30:27Speaker 1: think for me, um, the responsibility that I take is
- 30:32Speaker 1: number one. I said before, I get to control the narrative, right,
- 30:36Speaker 1: because we are we have a lot of eyeballs on
- 30:38Speaker 1: us now. So even if I wanted to act crazy,
- 30:41Speaker 1: I can't, right because there's too many people watching me. Um.
- 30:44Speaker 1: I take the fact that although I don't teach in
- 30:47Speaker 1: the classroom, I'm still an educator and there are a
- 30:50Speaker 1: lot of young people watching me, following me, wanting to
- 30:53Speaker 1: duplicate my success, and so I don't take that lightly. Um.
- 30:57Speaker 1: So responsibility for me is that I watched what I do.
- 31:02Speaker 1: I make sure that I am pulling other people up
- 31:05Speaker 1: and showing them what to do. Um, And I am
- 31:07Speaker 1: encouraging people all the time to go for it, but
- 31:11Speaker 1: go for it with a plan, right. Right, and then
- 31:13Speaker 1: then the plan is that you know it can that's
- 31:16Speaker 1: be just faith. It has to have a plan tied
- 31:19Speaker 1: to I always tell people you go out on faith,
- 31:21Speaker 1: but somewhere along life you better have some reason or
- 31:24Speaker 1: budget tied to that. That that that faith. And when
- 31:27Speaker 1: I when I look at what you're doing, what you
- 31:29Speaker 1: I gotta ask this question because we said, you know
- 31:31Speaker 1: your your books are female centric, because people come to
- 31:34Speaker 1: me all the time. You know, I can't get everybody
- 31:37Speaker 1: at Simon Schuster or Harper College or some of the
- 31:40Speaker 1: major labels out there. Do do you how do you
- 31:43Speaker 1: how do you? I guess screen people who want to
- 31:46Speaker 1: bring novels or memoirs to your to your your book
- 31:51Speaker 1: label LCB. Yeah, we have a screening process, so pretty
- 31:55Speaker 1: much we send all traffic to um trust the ozaail
- 31:59Speaker 1: dot com and from there people who want to go
- 32:01Speaker 1: to casting they can figure it out, you know, once
- 32:04Speaker 1: they get to the site if they want to, you know,
- 32:06Speaker 1: submit a project. It's an easy way for me to
- 32:09Speaker 1: streamline everything all questions straight to that site. Because of course,
- 32:14Speaker 1: if I'm doing radio interviews and all these different things,
- 32:17Speaker 1: I can't always try to figure out how to help
- 32:19Speaker 1: somebody answer each individual question. So we send everybody right
- 32:23Speaker 1: there and they can get all the answers that they
- 32:26Speaker 1: need in terms of um, you know, us looking at projects,
- 32:30Speaker 1: whether it's a screenplay, it's a novel or whatever, it is,
- 32:32Speaker 1: okay cool. So so if someone because I'm I'm gonna
- 32:35Speaker 1: send up some people, you're wait now because I have
- 32:38Speaker 1: no I'm just now i have no clue as to
- 32:42Speaker 1: what to do because I'm not familiar with because Amazon
- 32:45Speaker 1: takes a lot of your money. To my understand, you know,
- 32:47Speaker 1: when you do self publishing, and so when you talk
- 32:49Speaker 1: about self publiclashy, are you going through Amazon? How how
- 32:53Speaker 1: does your self publishing system work for you? Yeah, we
- 32:56Speaker 1: still utilize Amazon. It's obviously not the only outlet that
- 33:00Speaker 1: we have, but you know, we use Baker and Taylor,
- 33:03Speaker 1: we use Ingram. Amazon is just easy for everyone, you know,
- 33:09Speaker 1: whether I think I'm always in this love hate relationship
- 33:11Speaker 1: with Amazon, but at the end of the day, it's
- 33:14Speaker 1: easy access. And because America loves Amazon, they go there
- 33:19Speaker 1: for my films, they go there to buy my books.
- 33:23Speaker 1: But ultimately we get a chance to disseminate the information
- 33:27Speaker 1: when they come to trust at azarel dot Com. So
- 33:29Speaker 1: it's just the easy I love it. First of all,
- 33:32Speaker 1: let's not just say America, but the world loves Amazons
- 33:37Speaker 1: to you. You know, they can be buying your books
- 33:40Speaker 1: in Africa and the Caribbean and Spain, in Europe, in
- 33:44Speaker 1: Russia because they're watching my movies over there. Toober Shot,
- 33:47Speaker 1: I get d m s all the time. But that's
- 33:49Speaker 1: what that That's what I'm saying is that you are
- 33:51Speaker 1: brand now. And so you know, I know, I'm going
- 33:53Speaker 1: to continuous conversation because you know, you're so enchanting and
- 33:57Speaker 1: from the standpoint of you know, when I when I
- 34:01Speaker 1: when I've come across people like you who are naturally talented,
- 34:04Speaker 1: you know, it's it's always the next level when I'm
- 34:06Speaker 1: trying to figure out, you know, what's the next level
- 34:09Speaker 1: for you. That's why we have to talk more off
- 34:11Speaker 1: the air because of the fact that I see gifts
- 34:13Speaker 1: in you. I'm not saying you're satisfied, I'll never say that,
- 34:17Speaker 1: but what are the next step? Because you you you know,
- 34:21Speaker 1: you you know big dollar you should beat some big
- 34:24Speaker 1: dollar projects. You know, you should be a PI you know,
- 34:27Speaker 1: twenty five million dollar budgets. If they're throwing around the
- 34:29Speaker 1: Netflix and all this stuff. You should be doing those things.
- 34:32Speaker 1: And so I'm I'm claiming it, speaking into exist. I'm
- 34:37Speaker 1: just trustful. I don't just talk like that's just because
- 34:39Speaker 1: you know you look good. I'm talking about because you're good. Okay.
- 34:42Speaker 1: So you know if you uglies think I talked a
- 34:45Speaker 1: way because you're good, girl, you're good, all right. So
- 34:48Speaker 1: so in the future, let's let's let's stay in touch.
- 34:50Speaker 1: And I just want to share your story on money
- 34:52Speaker 1: making conversation about how you made a decision as a
- 34:55Speaker 1: elementary high school. You have a master's degree in education
- 34:59Speaker 1: and you decide, you know, someone follow my dream and
- 35:01Speaker 1: the Nate says, your friends, your family, your co workers
- 35:04Speaker 1: told you, hey, care, are you crazy? Same people told
- 35:08Speaker 1: me when I was leaving IBM be a standard comic.
- 35:10Speaker 1: It said, you're not gonna be edin Murphy. I never
- 35:12Speaker 1: told you I wanted to be Edie Murphy. I told
- 35:15Speaker 1: you I want to be richer prior you're assuming something
- 35:17Speaker 1: I never All I want to do is just be
- 35:19Speaker 1: ras Sean McDonald and guess what, It's riped out for me,
- 35:21Speaker 1: and it's working out for you. And that's what one
- 35:23Speaker 1: of making conversations about then people hear these stories of
- 35:26Speaker 1: success to let them know if you follow your faith
- 35:29Speaker 1: with a plan and a budget, you can win too.
- 35:32Speaker 1: But no, there's gonna be some low roads, the low roads.
- 35:36Speaker 1: Go to let you know how to not fall back
- 35:38Speaker 1: into the low roads. The high roads when they come.
- 35:41Speaker 1: Let you know what it takes to stay at the
- 35:43Speaker 1: high road because to your success. And and thank you
- 35:47Speaker 1: for coming on Money Making Conversation, Trusting. Thank you so
- 35:49Speaker 1: much for having me. I really really love this conversation.
- 35:52Speaker 1: I'm glad you and I'm glad you was able to
- 35:55Speaker 1: put two and two together with Laura Foods. Now you
- 35:57Speaker 1: know talking to me about you. That's my girl. But
- 36:03Speaker 1: again she swarts, he knows how the henling your money
- 36:06Speaker 1: and she's a hard worker. Again, come back on my show.
- 36:08Speaker 1: We need to promote something else and also just tell
- 36:10Speaker 1: your story to my fans who will boast audio as
- 36:13Speaker 1: well as video for money Making Conversations. Okay, awesome, Thank
- 36:17Speaker 1: you so much. Have a great day. Okay, So if
- 36:19Speaker 1: you want to hear or see any of my interviews
- 36:21Speaker 1: all money Making Conversations, please go to money Making Conversation
- 36:24Speaker 1: dot com. I'm Rashan McDonald. I am your host In
- 36:27Speaker 1: this season of giving, Coals has gifts for all your
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- 36:55Speaker 1: a D and fiber Internet? Shine, Shine Shine, What did
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- 37:03Speaker 1: making a shame walk? Now, it's just how I feel, shame,
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- 37:26Speaker 1: called Los Miller of the eighty five South Showing, do
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- 37:32Speaker 1: hostly by me only on the eighty five South Show.
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