Latest / The Steve Harvey Morning Show / Bobby Cartwright Jr, Founder and Executive Producer of Gospel Superfest Easter Jam with Ricky Dillard & New G, Pastor Donnie McClurkin, J. Moss, Deitrick Haddon, and Leandria Johnson.

Transcript

Bobby Cartwright Jr, Founder and Executive Producer of Gospel Superfest Easter Jam with Ricky Dillard & New G, Pastor Donnie McClurkin, J. Moss, Deitrick Haddon, and Leandria Johnson. · The Steve Harvey Morning Show

• 0:04
  Speaker 1: Welcome to Money Making Conversations. It's to show that she
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  Speaker 1: is the secrets of success experience firsthand by Marketing and
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  Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
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  Speaker 1: from my man, Rashan McDonald. Money Making Conversations. Here we go.
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  Speaker 1: Welcome to Money Making Conversation Masterclass. I'm your host, Rashan McDonald.
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  Speaker 1: I want to hear from you today like I want
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  Speaker 1: to hear from you every day, because I recognize that
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  Speaker 1: we all have different definitions of success. For you, it
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  Speaker 1: may be decides of your paycheck. Mine has inspiring you
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  Speaker 1: to accomplish your goals and live your very best life.
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  Speaker 1: It's time to start reading other people's success stories and
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  Speaker 1: cannot do and what you should do, and don't let
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  Speaker 1: your friends, family, or co worker stop you from planning
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  Speaker 1: or living your dreams. This show is for you. So
• 0:58
  Speaker 1: welcome to money Making Come Station master Class. My guests
• 1:01
  Speaker 1: on the show is Bobby cart Right Junior, the executive
• 1:04
  Speaker 1: producer of Gospel Superfest Live in Columbus, Ohio, Gospel Superfest, Holiday,
• 1:10
  Speaker 1: Gospel Superfess Easter Jam. Please welcome to Money Making Conversations Masterclass.
• 1:15
  Speaker 1: Bobby cart Right, Julia, how you doing, Bobby A. Rashan,
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  Speaker 1: Thanks for having me, Thanks for being platient with my
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  Speaker 1: technical simy to get on your today. I will spreading
• 1:25
  Speaker 1: the word of the Lord. I got to be a
• 1:27
  Speaker 1: singing the word of the Lord, a praise of the
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  Speaker 1: Word of the Lord. I have to be patient tell
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  Speaker 1: us about this upcoming event. But before we go there,
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  Speaker 1: I apologize. Talk about the history of those of these
• 1:38
  Speaker 1: superfest events that you've been putting together for years. Well, well,
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  Speaker 1: in nineteen ninety eight, I got a vision from the
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  Speaker 1: Lord in my sleep and the Lord showed me Gospel
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  Speaker 1: Superfessuh in a vision, and I was like, oh, Lord,
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  Speaker 1: this is too much work, and I could not sleep
• 1:59
  Speaker 1: for days. I kept telling my wife the Lord's giving
• 2:01
  Speaker 1: me something big. He's giving me something big, and she said, Okay,
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  Speaker 1: it's big. Just let me go to sleep please, you know,
• 2:06
  Speaker 1: I said, no, you don't understand, honey, this is going
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  Speaker 1: to be big. And she said okay. And so I
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  Speaker 1: couldn't sleep until I started planning the first one. It
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  Speaker 1: was like a burning And so the Lord gave me
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  Speaker 1: the day. They gave me June ninth, tenth and eleven,
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  Speaker 1: the year two thousand. That was the year when the
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  Speaker 1: computers were going to crash, the Chinese were going to
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  Speaker 1: attack Y two K. We didn't know what was going on.
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  Speaker 1: We had never seen two zero zero anything. It was
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  Speaker 1: nineteen always nineteen something. And so I decided this was
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  Speaker 1: going to be the granddaddy of them all three day
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  Speaker 1: festival in Louisville, Kentucky, and we invited thirty something acts
• 2:46
  Speaker 1: to come, and to my surprise, they all came. And
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  Speaker 1: I mean, we had the Who's Who's the Gospel back
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  Speaker 1: there twenty three years ago, and we did the first
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  Speaker 1: one and we almost lost our shirts since you in
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  Speaker 1: the first one. And then we did the second, when
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  Speaker 1: then we did the third, when then we did the fourth,
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  Speaker 1: and they kept going. And now we've just finished the
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  Speaker 1: twentieth Gospel Superfest and through that time period, we've been
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  Speaker 1: syndicated for twenty three consecutive years on domestic syndication, reaching
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  Speaker 1: eighty percent of the country with five one hour specials
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  Speaker 1: a quarter, actually five one hour specials a year. And
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  Speaker 1: on top of that, I was telling a gentleman the
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  Speaker 1: other day, a gospel superfest has played on every major
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  Speaker 1: black cable network in the United States, from b ET,
• 3:35
  Speaker 1: the TV One to Bounce to Aspire to the Byron
• 3:40
  Speaker 1: Allen's Agrio. In some form of fashion, we've delivered content
• 3:44
  Speaker 1: to all of those black networks while simultaneously being in
• 3:48
  Speaker 1: domestic syndication on ABC, NBC, and Fox affiliates around the country.
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  Speaker 1: But all of that comes as we were novices and
• 3:57
  Speaker 1: just obeying, you know, the word of the Lord of
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  Speaker 1: Being what he told us to do, and we just,
• 4:02
  Speaker 1: you know, year after year after year, compiled knowledge and
• 4:06
  Speaker 1: year after year after year created relationships and now this
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  Speaker 1: particular year we've been picked up by b ET. So
• 4:15
  Speaker 1: it's just a miracle really well, you know, it's a
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  Speaker 1: consistency because alone that ride how we met was when
• 4:21
  Speaker 1: Steve Harvey and I were doing the BT Celebration of Gospel.
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  Speaker 1: Because that time, right after you started in two thousand
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  Speaker 1: and we did it for thirteen straight years and gets
• 4:31
  Speaker 1: what you still doing it. So I commend you because
• 4:34
  Speaker 1: the journey is about effort. A journey is about consistency.
• 4:37
  Speaker 1: Now unity media, Which came first? Did the did the
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  Speaker 1: Gospel Superfest come first? Or did your production company started
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  Speaker 1: by you and your wife come first? Well, the production
• 4:48
  Speaker 1: company come first. I'm glad that you asked that, because
• 4:51
  Speaker 1: that's an interesting story. I was a station manager of
• 4:56
  Speaker 1: a for AM radio station and then Cincinnati. I was
• 5:01
  Speaker 1: the morning morning drift host to the janitor or the
• 5:04
  Speaker 1: pd with it. When you got a little small daytimes
• 5:08
  Speaker 1: day what you call the daytime, or where you can
• 5:09
  Speaker 1: hear it in the day, you better can hear it
• 5:10
  Speaker 1: in the night when the signal goes down. I was
• 5:13
  Speaker 1: running a radio station in Cincinnati in the late nineties
• 5:17
  Speaker 1: and so the manager of the owner, he wanted to
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  Speaker 1: get out of it, he wanted to sell, and he
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  Speaker 1: offered it to me, and I was like, oh, this
• 5:25
  Speaker 1: is too much work. I said that same thing again,
• 5:29
  Speaker 1: AM station. I knew every pastor's cars, Mercedes, I got
• 5:33
  Speaker 1: my business cards. What I'm trying to get him fifteen
• 5:35
  Speaker 1: minutes of airtime selling, you know, AM Christian Radio, And
• 5:39
  Speaker 1: I said, oh, you know, I want to get out
• 5:40
  Speaker 1: of this. So I went home and I told my
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  Speaker 1: wife that John had offered me the station and I
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  Speaker 1: told him no, and she said, why did you tell
• 5:50
  Speaker 1: him no? Go back and tell him we wanted. Well,
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  Speaker 1: she don't do no work at the state. I'm doing
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  Speaker 1: all the work. And so I went back to John
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  Speaker 1: and I told him, I said, okay, you know I
• 6:00
  Speaker 1: talked to my wife. We want to try to give
• 6:01
  Speaker 1: it a shot. Well, before we formed a company, Unity Media,
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  Speaker 1: we got an investor gave us a few things, you know,
• 6:08
  Speaker 1: a few thousand dollars whatever, and we got to the
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  Speaker 1: point where we were getting ready to get the radio
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  Speaker 1: station and we got out bid. So somebody that was
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  Speaker 1: you know, I don't want to get too in the
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  Speaker 1: weeds with someone who was under me at the station
• 6:21
  Speaker 1: that I was their manager, ended up putting a group
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  Speaker 1: together and they outbid me. They got the station. So
• 6:27
  Speaker 1: so I went back to my investors and I said, well,
• 6:31
  Speaker 1: I gotta give you guys your money back because we
• 6:33
  Speaker 1: didn't we lost the station. They said, no, no, no,
• 6:36
  Speaker 1: we weren't investing in the station. We were investing in you.
• 6:40
  Speaker 1: So you figure it out. But we don't. We don't
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  Speaker 1: want our money back. And so then so we started consulting.
• 6:47
  Speaker 1: So at that point we started, you know, picking up
• 6:50
  Speaker 1: clients is just telling them how to run their stations.
• 6:53
  Speaker 1: You know what consultants do. We supposedly know it all.
• 6:56
  Speaker 1: And so so I changed it into a consultant firm
• 7:00
  Speaker 1: and start consulting low power TV stations and a run
• 7:05
  Speaker 1: across the station that was a black owned WB affiliate.
• 7:08
  Speaker 1: You didn't remember Able the Frog and all of that,
• 7:11
  Speaker 1: and these business guys bought this station but didn't know
• 7:15
  Speaker 1: how to run it. So I basically talked my way
• 7:18
  Speaker 1: into a job. I said, look, I've been doing radio.
• 7:20
  Speaker 1: I said, there's really no difference when one spot's got
• 7:23
  Speaker 1: pictures in one spot doesn't have pictures. I believe I
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  Speaker 1: can handle this for you. So I came in as
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  Speaker 1: a consultant slash general manager of a low power TV
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  Speaker 1: station that had cable carriage. And that was my first
• 7:36
  Speaker 1: step into television. So as I was the general manager
• 7:41
  Speaker 1: and all of that people were the syndicators like Don
• 7:44
  Speaker 1: Cornelius and Byron Allen and all of those folks were
• 7:48
  Speaker 1: trying to get our markets. So they would come to
• 7:50
  Speaker 1: me to get Dayton, Ohio just Market fifty three at
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  Speaker 1: the time, and I would have to sign off on
• 7:56
  Speaker 1: their contracts. So I was like, okay, I tell my secretary,
• 8:00
  Speaker 1: I'll signed that contract, but make another copy of it
• 8:03
  Speaker 1: and put it on my desk and I'll look at
• 8:04
  Speaker 1: it later. So I started studying all of the syndicators
• 8:08
  Speaker 1: and what they were doing and how they were syndicating
• 8:10
  Speaker 1: their shows, and basically, to be completely honest with you,
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  Speaker 1: I duplicated that and then I took Gospel Superfast and
• 8:19
  Speaker 1: modeled it after Soul Train. So if you remember, Soul
• 8:23
  Speaker 1: Train was Soul Trained Awards, Soul Trained Weekly, Soul Trained Quick,
• 8:28
  Speaker 1: Christmas Star, Soul Trained, Lady of Soul. You had Soul
• 8:32
  Speaker 1: Trained as the umbrella title, and you had all of
• 8:35
  Speaker 1: these subtitle shows that Don Cornelius and his genius had put,
• 8:39
  Speaker 1: you know, put out in the marketplace. And so I said,
• 8:42
  Speaker 1: this is a great idea. So we did Gospel Superfess,
• 8:46
  Speaker 1: Holiday Gospel Superfess, Easter Jam Gospel Superfess, Black History Month Gospel.
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  Speaker 1: So it was really basically the second the Soul Train
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  Speaker 1: model flipped for Jesus. So that's how and that's how
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  Speaker 1: I syndicated a lot of people compared me with other
• 9:02
  Speaker 1: gospel shows. But to be completely transparent, I just really
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  Speaker 1: co tell Don Cornelius and change the gospel, changed Soul
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  Speaker 1: Training to Gospel Superfess and put subtitles under it, and
• 9:13
  Speaker 1: that's how we syndicated the Gospel Superfessor. Congratulations and congratulations
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  Speaker 1: for having a wife who every time you said something,
• 9:22
  Speaker 1: Jeez went back to sleep or tell you to go
• 9:24
  Speaker 1: go do it. And both of y'all because we were
• 9:27
  Speaker 1: indicated on over twenty HBCU stations, and both of you
• 9:31
  Speaker 1: guys at HBCU grads correct. We went to HBC's I
• 9:35
  Speaker 1: got my I dropped out after two years. She got
• 9:39
  Speaker 1: her degree from Howard. But we met at Kentucky State
• 9:43
  Speaker 1: and so and that's another thread. But I left Kentucky
• 9:47
  Speaker 1: State after my sophomore year. My schoolmates and classmates were
• 9:52
  Speaker 1: all of the members of Midnight Stars and remember Midnight
• 9:55
  Speaker 1: Star Wars from them on the campus of Kentucky State University.
• 9:59
  Speaker 1: Were all friends to this day. We were all studying together.
• 10:03
  Speaker 1: My wife was in biology, so she wanted to move on,
• 10:05
  Speaker 1: so she moved over to Howard her junior year and
• 10:10
  Speaker 1: finished at Howard. I didn't finish. Then I went on
• 10:13
  Speaker 1: the road with the Ohio Players and M two May
• 10:15
  Speaker 1: and Heat Waving a whole bunch of R and B
• 10:16
  Speaker 1: groups because all I really wanted before I was saved
• 10:22
  Speaker 1: our players, did you used to have to send my
• 10:24
  Speaker 1: new women on an album Government in two Come On Night.
• 10:28
  Speaker 1: When I was twenty one years old, I joined the
• 10:31
  Speaker 1: Ohio Players as a stage technician. So a friend of
• 10:36
  Speaker 1: mine was getting a job. The High Players had lost
• 10:39
  Speaker 1: most of their road crew. I don't know why they did.
• 10:43
  Speaker 1: People said, well, they weren't getting paid. They was upset.
• 10:45
  Speaker 1: So all of their really strong tech people went with
• 10:47
  Speaker 1: the Commodores and the Ohier Players didn't have any road crew.
• 10:51
  Speaker 1: So a friend of mine named Kenny Thomas, who's deceased now.
• 10:54
  Speaker 1: He kept coming over my house so, hey, man, we're
• 10:56
  Speaker 1: going out in two weeks. You ought to come with us. Man,
• 10:58
  Speaker 1: we're going out, and you're gonna going And I was like,
• 11:00
  Speaker 1: oh man, I'm trying to start my own group. I
• 11:03
  Speaker 1: don't know. So he come around the next week, Man,
• 11:05
  Speaker 1: we down to three people. We need three more people.
• 11:07
  Speaker 1: And I said, my band started not making rehearsals. The
• 11:11
  Speaker 1: singers was like, find babysitters and stuff like this, like, oh,
• 11:14
  Speaker 1: this band ain't going nowhere, you know. So he came
• 11:17
  Speaker 1: around again. He said, like, I got one position left.
• 11:20
  Speaker 1: It's the violet position. You'll handle all the clothes and wardrobe.
• 11:24
  Speaker 1: You need to come on and go out with us.
• 11:26
  Speaker 1: So I looked at what the band was doing. The
• 11:29
  Speaker 1: band was doing nothing, and so I disbanded the band
• 11:32
  Speaker 1: and jumped on the hard player's crew and when I
• 11:35
  Speaker 1: was twenty one years old, congratulate and went out went
• 11:38
  Speaker 1: out with him for three years. What a great story.
• 11:40
  Speaker 1: We're talking to Bobby Cartwright Junior. He's the executive producer
• 11:44
  Speaker 1: and the founder of the Gospel Superfest. As he said,
• 11:48
  Speaker 1: he just used his brain. He looked at what Dawn
• 11:50
  Speaker 1: Conegius was doing and just did his own version. Instead
• 11:54
  Speaker 1: of the R and B spin, it was a gospel spin.
• 11:56
  Speaker 1: The Gospel super Fess Easter Jam will air on BT
• 12:00
  Speaker 1: April night, five pm Eastern Standard Time. Please don't go anywhere,
• 12:04
  Speaker 1: We'll be right back with more Money Making Conversations masterclass.
• 12:10
  Speaker 1: You are now tuned into the Money Making Conversations Minute
• 12:13
  Speaker 1: of Inspiration with Rashaan McDonald. I'm always searching for books
• 12:17
  Speaker 1: that will benefit entrepreneurs. Or Build your Vision from the
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  Speaker 1: ground Up by Bishop td Jake's is a book that
• 12:23
  Speaker 1: aims to educate and empower readers or how to transform
• 12:26
  Speaker 1: their vision into a reality. Everything starts with the vision.
• 12:30
  Speaker 1: Expanding your vision, going to new horizons, always being progressive,
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  Speaker 1: not being so busy doing the work that you don't
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  Speaker 1: get to think the work you do. Most entrepreneurs the
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  Speaker 1: same thing that make them greatest killing them. They're so
• 12:42
  Speaker 1: busy doing the work that they don't get a chance
• 12:44
  Speaker 1: to think the work. And they cannot confuse busyness with business.
• 12:49
  Speaker 1: You have to build your own wings. I use again
• 12:52
  Speaker 1: the metaphor of the Right brothers, and it took them
• 12:54
  Speaker 1: forever to get in the plane in the air, but
• 12:56
  Speaker 1: they had to build their own wings in order to
• 12:59
  Speaker 1: get it done. Are gonna have him through magic? It
• 13:01
  Speaker 1: is a building the process. If you want to hear
• 13:04
  Speaker 1: this full interview with Bishop td Jakes, visit Moneymaking Conversation
• 13:08
  Speaker 1: dot com. I'm your host with Sean McDonald. I'm speaking
• 13:10
  Speaker 1: to Bobby Cartwright Junior. As he said earlier prior to
• 13:14
  Speaker 1: our break, Unity Media, a Christian based firm owned by
• 13:18
  Speaker 1: her husband and wife. Bobby and reneed a cart Right.
• 13:21
  Speaker 1: Everything starts with a dream, Everything starts with the idea
• 13:24
  Speaker 1: we all have these opportunities. What do we do with
• 13:27
  Speaker 1: these opportunities. He saw an opportunity presented to him to
• 13:31
  Speaker 1: do a radio station. He didn't think he was capable
• 13:34
  Speaker 1: of doing that. He didn't think he wanted to do
• 13:35
  Speaker 1: the work. His wife looked at him, she knew she
• 13:38
  Speaker 1: married to she knew what he could do. Pushed him
• 13:40
  Speaker 1: right back out that door. And when she pushed him
• 13:42
  Speaker 1: right back out that door, he realized the dream was
• 13:45
  Speaker 1: superseded by somebody else. And then he found out it
• 13:48
  Speaker 1: wasn't about the station. It was about him. And there's
• 13:51
  Speaker 1: so many of us out there in the streets today
• 13:54
  Speaker 1: don't understand our own personal value. And if you don't
• 13:57
  Speaker 1: understand your personal value, then you will never have significant growth.
• 14:00
  Speaker 1: That's what money Making Conversations Master Class is all about.
• 14:03
  Speaker 1: Bringing people like Bobby Cartwright Junior on the show. Let
• 14:06
  Speaker 1: you know, if you see it, you can do it.
• 14:08
  Speaker 1: But you better be consistent, you better realize the amount
• 14:11
  Speaker 1: of effort you got to put into it. And more importantly,
• 14:14
  Speaker 1: you gotta surround yourself by someone or some people who
• 14:18
  Speaker 1: believe in you. In your case, Bobby, it gotta be
• 14:22
  Speaker 1: your wife. We needa talk of talk to us about it.
• 14:25
  Speaker 1: It is. It definitely is her. I mean she is
• 14:27
  Speaker 1: the perfect temperament for this because there's a lot of
• 14:31
  Speaker 1: things that you know. I went very very fast with
• 14:33
  Speaker 1: this interview. But around the second Gospel super Fast, actually
• 14:37
  Speaker 1: the first Gospel super Fast, the people kept telling me
• 14:41
  Speaker 1: because the tickets were so slow, and you know how
• 14:42
  Speaker 1: Black concerts are, wait, wait till the last minute, and
• 14:45
  Speaker 1: so there's three day event and tickets were slow, and
• 14:48
  Speaker 1: the people kept coming up to me, aren't you going
• 14:51
  Speaker 1: to council? Aren't you going to cancel? I'm like, no, no,
• 14:54
  Speaker 1: the Lord told me not to do that, and the
• 14:57
  Speaker 1: Lord told me to do this. I'm not canceling Rashawn
• 15:01
  Speaker 1: Monday morning, those folks were wrapped around that at lunchtime
• 15:05
  Speaker 1: where we were wrapped around that Colgey and buying these
• 15:08
  Speaker 1: last minute tickets on Monday morning. The week of the
• 15:10
  Speaker 1: show I had. The show was in June. I had
• 15:14
  Speaker 1: been up on the air since February trying to push
• 15:17
  Speaker 1: this concert and they didn't respond until a week before.
• 15:23
  Speaker 1: And that week I said, Lord, I don't know if
• 15:26
  Speaker 1: I have promoted stomach or not, because this is just ridiculous.
• 15:29
  Speaker 1: But there was the last minute and I held faith.
• 15:32
  Speaker 1: And we had a sponsor that year, and I can
• 15:35
  Speaker 1: say it was Kmart and you know Kmar was in
• 15:37
  Speaker 1: for a nice bundle. And the week of the show,
• 15:42
  Speaker 1: Camar got into bankruptcy trouble or something was going on
• 15:45
  Speaker 1: and they pulled out. So so on Monday morning, I
• 15:48
  Speaker 1: had no sponsor, no major sponsor. That the tickets looked funny,
• 15:53
  Speaker 1: but the lord said, this is what I want you
• 15:55
  Speaker 1: to do. So you know, we kept. We kept we
• 15:59
  Speaker 1: were supposed to do. We did it, and we were
• 16:01
  Speaker 1: about eight graand short. And so I went to a
• 16:05
  Speaker 1: banker and I took a second mortgage job of my
• 16:08
  Speaker 1: house because I'm a man of integrity. If I say you,
• 16:10
  Speaker 1: I'm gonna pay you. I'm gonna pay't hook a cook
• 16:13
  Speaker 1: who I shouldn't say it like that, but I'm gonna
• 16:14
  Speaker 1: pay you. So I went and got I took a
• 16:17
  Speaker 1: second mortgage job of my house, and I've rung the
• 16:20
  Speaker 1: paper some to my wife and I said, honey, I
• 16:22
  Speaker 1: need you to sign right here. You see what the
• 16:24
  Speaker 1: yellow sticker is. And he just said right here, and
• 16:26
  Speaker 1: he just said right here. She said, what is it?
• 16:28
  Speaker 1: Don't worry about it either. She said, well what I said,
• 16:30
  Speaker 1: it's a second mortage. I need to pay the lighting department.
• 16:32
  Speaker 1: Just sign right here. She's like, bhlah boy. So every
• 16:35
  Speaker 1: time I made my house payment, I was like, I'm
• 16:37
  Speaker 1: paying for Gospel Superfest. And it was just twenty something
• 16:40
  Speaker 1: years ago. But that's the kind of wife I have.
• 16:43
  Speaker 1: It's like she is in all in, you know. And
• 16:46
  Speaker 1: so we second mortgaged our house, paid the lighting department off,
• 16:50
  Speaker 1: kept our integrity, went on to the next year, and
• 16:52
  Speaker 1: then we started making money. Paulay off year three or four.
• 16:55
  Speaker 1: We didn't make any money in the first two or
• 16:57
  Speaker 1: three years. It was you know, that's just the way
• 17:00
  Speaker 1: some of these projects go. You have to end his
• 17:02
  Speaker 1: ass and you have to believe in what you're doing. Well,
• 17:04
  Speaker 1: you know the inconsistency. I'm speaking to Bobby card right.
• 17:07
  Speaker 1: Gospel Superfest is uh, it's it's his dream, it's his
• 17:11
  Speaker 1: brand that he's developed over the years. Like he said,
• 17:14
  Speaker 1: over twenty years, he's been doing over twenty three years.
• 17:16
  Speaker 1: Let me be correct. The next one that's airing a
• 17:20
  Speaker 1: Gospel Easter jam is airing April ninth on b ET. Now,
• 17:25
  Speaker 1: let me talk to you about you know you have
• 17:27
  Speaker 1: you know, you have pop, you have pop music, you
• 17:29
  Speaker 1: have rap music, you have R and B music, you
• 17:31
  Speaker 1: have gospel. Now, there are different age groups that are
• 17:34
  Speaker 1: attracted to those basic basic music genres. I'm just talking
• 17:38
  Speaker 1: about black because I could mention rock, I could mention gospel.
• 17:42
  Speaker 1: I mean our country, but I'm not gonna talk about
• 17:43
  Speaker 1: I'm just talking about black people and these ranges of
• 17:46
  Speaker 1: music they do. Now, does it frustrate you when you
• 17:49
  Speaker 1: know that a rap artist with sale tickets like that,
• 17:52
  Speaker 1: or a hot R and B artist with sale tickets
• 17:55
  Speaker 1: like that, or crossover act like Weekend with sale tickets
• 17:59
  Speaker 1: like that, when you see how even today the hottest
• 18:03
  Speaker 1: gospel acts really don't move tickets as fast as the
• 18:06
  Speaker 1: hottest rap act. Correct, that is true, That's definitely true.
• 18:10
  Speaker 1: It's definitely an economic golf gap between the fact they
• 18:17
  Speaker 1: used the word second. Definitely different economic dynamic to that.
• 18:25
  Speaker 1: And I don't know a lot of time they expect
• 18:28
  Speaker 1: the gospel people to travel and pay for you know,
• 18:32
  Speaker 1: and and play for free, or preachers to come, but
• 18:35
  Speaker 1: they have expenses that too. They've got over and things
• 18:38
  Speaker 1: and families defeating the whole night just like anybody else does.
• 18:42
  Speaker 1: So I don't know why there's such a gap there.
• 18:45
  Speaker 1: The attractions might not be there, but some artists have
• 18:48
  Speaker 1: garnered larger audiences than others down through the years. Absolutely, Bobby,
• 18:55
  Speaker 1: let's talk about sponsors. What do you know, because what
• 18:57
  Speaker 1: you're talking business might a making conversations mastercally. What does
• 19:00
  Speaker 1: a sponsor who sponsors your events? What do they look for?
• 19:04
  Speaker 1: Because people are always talking to me, I can need
• 19:06
  Speaker 1: a sponsor for this, I need a sponsor for this.
• 19:08
  Speaker 1: You see what you had to build, Like you said,
• 19:10
  Speaker 1: your first concert, you had k Mark and they filed bankruptcy,
• 19:13
  Speaker 1: they went away, but you still had smaller sponsors that
• 19:16
  Speaker 1: what do you think it has been the magical hook
• 19:19
  Speaker 1: for you to get sponsors and build your dollar on
• 19:21
  Speaker 1: each sponsor over the years. Well, you know it's been,
• 19:25
  Speaker 1: you know, to be what I feel personally, it's been
• 19:29
  Speaker 1: an anointing that God has given me an ability to
• 19:32
  Speaker 1: just create something that would appeal to corporate America because
• 19:36
  Speaker 1: we have been we've been sponsored by Proctoring Gambles since
• 19:39
  Speaker 1: two thousand and two, and we've been sponsored. We did
• 19:42
  Speaker 1: an eight year. There's either eight years or nine year run.
• 19:45
  Speaker 1: And I don't know if you remember Rashan, but we
• 19:47
  Speaker 1: were the All State Gospel Superfass right from two thousand
• 19:51
  Speaker 1: and nine to two sixteen, so we did eight years
• 19:56
  Speaker 1: six years. What is it that I got my math
• 19:58
  Speaker 1: mess up? But as at least years eight years were
• 20:02
  Speaker 1: uh and I know exactly it was eight years because
• 20:04
  Speaker 1: it was the length and breadth of the Obama presidency
• 20:07
  Speaker 1: that we were All State Gospel Superfest. So All State
• 20:11
  Speaker 1: was our title sponsor. Procting Gamble has been our presenting
• 20:14
  Speaker 1: sponsor or in some form or fashion. And you know
• 20:18
  Speaker 1: African American eyeballs or African American eyeballs. And what you
• 20:21
  Speaker 1: have to do if you were selling a gospel show
• 20:24
  Speaker 1: or something like that, you have to make your case
• 20:27
  Speaker 1: and you have to make your case based on the
• 20:28
  Speaker 1: reach that you're able to provide to your client, you know,
• 20:31
  Speaker 1: to your potential client. It's all about numbers. It's all
• 20:34
  Speaker 1: about reaching demographics. Are you reaching women? Are you reaching men?
• 20:37
  Speaker 1: Is it eighteen to forty nine, twenty five to fifty four?
• 20:41
  Speaker 1: Whatever that you know that demographic that you're you're pitching.
• 20:45
  Speaker 1: You have to bring the numbers, and one of the
• 20:48
  Speaker 1: things that I did because there were other gospel shows
• 20:52
  Speaker 1: that preceded me in the business, and I knew I
• 20:56
  Speaker 1: was going into territory that the folks were already buying
• 20:59
  Speaker 1: those shows, and so I never sold against another show.
• 21:03
  Speaker 1: It was always, you know, if you can find a
• 21:06
  Speaker 1: little piece of the pine for us, or I thought
• 21:08
  Speaker 1: it was a biblical phrase, it was crumbs from the
• 21:11
  Speaker 1: master's table. I was like, but I would never go
• 21:14
  Speaker 1: in there and sell against doctor Bobby Jones or anybody
• 21:16
  Speaker 1: like that. I was always saying, I know you've already
• 21:18
  Speaker 1: been in these shows. We're just asking you if you
• 21:21
  Speaker 1: could find a little place for us in your budget.
• 21:24
  Speaker 1: And I always kept my integrity when I would get
• 21:26
  Speaker 1: in front of corporate American front front of clients. I
• 21:29
  Speaker 1: can sleep at night because I never had to cut
• 21:31
  Speaker 1: somebody's throat and never had to go in all underhandedly
• 21:35
  Speaker 1: and all that kind of stuff. Our people say, all
• 21:37
  Speaker 1: these you know how people are. Let me just ask
• 21:40
  Speaker 1: you this because I got to say this, and that's
• 21:41
  Speaker 1: what because I respect that the integrity part. Where it
• 21:45
  Speaker 1: disappoints me is the fact that you know, they got
• 21:48
  Speaker 1: a big budget for pop. They got a big budget
• 21:50
  Speaker 1: for country, they got big budget for rock, and you
• 21:54
  Speaker 1: don't have to go in there and the crab and
• 21:55
  Speaker 1: the barrel type thing. When he into black entertained Black events,
• 22:01
  Speaker 1: you know, because that's because they just section off and
• 22:04
  Speaker 1: said where we're We're just gonna reach that audience. When
• 22:06
  Speaker 1: we know the power of the black dollar, we know
• 22:10
  Speaker 1: the power of the black consumer. Because we also know
• 22:12
  Speaker 1: that women are probably about seventy of the gospel audience.
• 22:17
  Speaker 1: And we also know that black women are the decision
• 22:19
  Speaker 1: makers and buying household and so when I look at that,
• 22:24
  Speaker 1: you know me, man, I get to know because I've
• 22:26
  Speaker 1: had to battle the same conversation you have, trying to
• 22:29
  Speaker 1: get sponsors, trying to convince them that these same black
• 22:33
  Speaker 1: people who they know by cars, by computers, you know,
• 22:36
  Speaker 1: by by by homes, by groceries, they have to say.
• 22:41
  Speaker 1: They questioned it when you when you walk in the
• 22:43
  Speaker 1: room and go I can put you in front of
• 22:45
  Speaker 1: five thousand people, I can put you in front of
• 22:47
  Speaker 1: ten thousand people, I can put you on the network.
• 22:49
  Speaker 1: Thing like that, that frustration is, do I understand you
• 22:52
  Speaker 1: go through? And that's why I wanted to bring you
• 22:54
  Speaker 1: on my show just letting people hear your story because
• 22:57
  Speaker 1: to get to where you've gotten what the gospels super
• 23:00
  Speaker 1: fast is a testament. Don't know you who you are,
• 23:04
  Speaker 1: but also who who your wife is as well. Well,
• 23:08
  Speaker 1: she's a definitely woman, a woman of integrat and she's
• 23:11
  Speaker 1: the prayer warrior of the household. That's for sure. Um,
• 23:14
  Speaker 1: people ask me, you know, how did this the holiness
• 23:17
  Speaker 1: woman married this colonel brother? You know, well, you know,
• 23:21
  Speaker 1: m Jimmy. Now you're out there with a midnight star,
• 23:24
  Speaker 1: You're out there with a higher player. I can only
• 23:26
  Speaker 1: imagine the higher player tour. That's I'll just stopped right
• 23:29
  Speaker 1: there because I ain't gonna miss up your ain't gonna
• 23:31
  Speaker 1: miss up your history. I've been I've been born a
• 23:34
  Speaker 1: gatting drug free since eighty seven, but before eighty seven,
• 23:40
  Speaker 1: you know it was, but I love it. Hey, Boba,
• 23:44
  Speaker 1: tell us what I know. You got another event coming
• 23:46
  Speaker 1: up in Jacksonville, Florida. The Gospel Superfest is coming in
• 23:50
  Speaker 1: September and Jacksonville, Florida. But more importantly, tell everybody why
• 23:53
  Speaker 1: they should watch the episode Gospel Superfest Easter Jam that's
• 23:57
  Speaker 1: coming up April ninth on BT