738. The Storytelling Strategy That Turns Donors into Believers (And How to Build It) - Annie Wood and Max Kringen

We Are For Good Podcast - The Podcast for Nonprofits · Sep 7, 2026 · 34m

The film ended and the room went silent. Then it roared. Over the next three years, hundreds of donors gave more than $300,000 to build one young woman a home of her own.That's what belief looks like when it shows up. Max Kringen and Annie Wood of Tellwell Story Co. have spent years studying how it gets built — and it isn't luck, and it isn't a bigger ask. 🩵In this episode, you'll hear:Why a muddy story keeps donors stuck in transaction mode — and how confusion becomes a tax on every dollar you raiseThe Story Seasons framework: introduce, educate, engage, remind — the rhythm that moves…