Latest / The Steve Harvey Morning Show / Former NBA star, Al Harrington, works to empower his community now employing over 100 individuals
Transcript
- 0:01Speaker 1: Look for your children's eyes and you will discover the
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- 1:14Speaker 1: to podcasts. Welcome to money Making Conversations. It's the show
- 1:25Speaker 1: that she has the secrets of success experience firsthand by
- 1:27Speaker 1: marketing and Brandon expert Rashan McDonald. I will know he's
- 1:30Speaker 1: giving me advice on many occasions. In the case you
- 1:32Speaker 1: didn't notice, I'm not broke, you know. He'll be interviewing
- 1:36Speaker 1: celebrity CEOs, entrepreneurs and industry decision makers. It's what he
- 1:39Speaker 1: likes to do, it's what he likes to share. Now
- 1:42Speaker 1: it's time to hear from my man, Rashan McDonald money
- 1:45Speaker 1: Making Conversations. Here we come, Hell Lor, Atlanta, Georgia. Welcome
- 1:49Speaker 1: to Money Making Conversation. I'm your host, Rashan McDonald. As
- 1:53Speaker 1: I say it every week, it's time to start reading
- 1:55Speaker 1: other people's success stories and start writing your own. People
- 1:58Speaker 1: always talking about their gifts. They pass and leave with
- 2:01Speaker 1: your gifts. Stop talking about it and don't let your age, friends, family,
- 2:04Speaker 1: or coworkers stop you from planning or living your dreams.
- 2:07Speaker 1: My interviews, I bring on money making conversations for you
- 2:10Speaker 1: my celebrity friends. Some celebrities I don't meet him for
- 2:13Speaker 1: the first time on my show, but there for you CEOs, entrepreneurs,
- 2:17Speaker 1: and industry decision makers. My next guest is a guy
- 2:20Speaker 1: I've seen it a long time. He's one of my
- 2:22Speaker 1: favorite people. Al Harrington. He has a retired NBA star
- 2:26Speaker 1: as the CEO and founder of the premium cannabis company
- 2:29Speaker 1: Viola Incorporative. Inspired the name in honor of his grandmother,
- 2:33Speaker 1: Viola Harrington after seeing how cannabis helped Viola, who suffered
- 2:37Speaker 1: from glaucoma and diabetes. Als entrepreneur endeavors begin and doing
- 2:41Speaker 1: his NBA career when he strategically invested in startups across
- 2:45Speaker 1: the cannabis industry. Then in t al bought Bought brought
- 2:49Speaker 1: Viola to the market after overseeing the carefully created cultivation
- 2:53Speaker 1: and extraction and production. This part of his mission is
- 2:56Speaker 1: to say this entrepreneur opportunity is for everybody. He's there,
- 3:00Speaker 1: he's a leader in the business. He's throughout this country.
- 3:02Speaker 1: We're gonna talk about the locations that he's grown his
- 3:04Speaker 1: business over one hundred employees. Wow, please walcome to the show.
- 3:09Speaker 1: My man, he's an entrepreneur. Don't like I said, Well,
- 3:12Speaker 1: she said, Lebron said, more than the athlete. That's my
- 3:14Speaker 1: man right here. Al Harriton, I ain't doing all you know,
- 3:21Speaker 1: I I had to bring it up man more than
- 3:23Speaker 1: an athlete, man, because I was interviewing, um, Chris Paul
- 3:27Speaker 1: and Chris Paul he was in the interview he talked
- 3:29Speaker 1: about the guy said, guy was caught off guard that
- 3:32Speaker 1: he knew more than just about the game that he played.
- 3:35Speaker 1: He said, Man, we do we dribble, We do want
- 3:37Speaker 1: to just dribble a basketball. Man. We eat, we live,
- 3:39Speaker 1: we have family, we do business deals, and that's really
- 3:43Speaker 1: sometimes you can get caught off by that. People just
- 3:45Speaker 1: kind of like short change you because you are an athlete, correct, Yeah,
- 3:49Speaker 1: for sure. I mean you gots and it's super expecting, right.
- 3:51Speaker 1: I mean most people are fans or whatever. They only
- 3:55Speaker 1: see us on Sports Center, right, they don't. You know,
- 3:57Speaker 1: we don't have too many outlets where we get a
- 3:59Speaker 1: chance to, um, you know, show the other side of
- 4:03Speaker 1: our life, right, the things that we do in the community,
- 4:06Speaker 1: the investments that we make, you know, so, um, you
- 4:09Speaker 1: know it's important for like platforms like what you have here,
- 4:12Speaker 1: you know what I'm saying, to be able to highlight
- 4:14Speaker 1: athletes and allow us to show the world that we
- 4:17Speaker 1: are more than athletes, and we're more than guys who
- 4:19Speaker 1: just contrible a basketball and make a make a hoop.
- 4:22Speaker 1: You know, the interesting thing about it is that you
- 4:24Speaker 1: know when you were giving it a talent and I
- 4:26Speaker 1: want to I want to be Uh. I have to
- 4:29Speaker 1: slow it down when I say the word talent because
- 4:30Speaker 1: then everybody has a talent. But if you don't work
- 4:33Speaker 1: on it and mature it, then guess what, it's just
- 4:35Speaker 1: a talent. Let's talk about the process of once you
- 4:39Speaker 1: realize you had the ability to play basketball, and then
- 4:42Speaker 1: people I saw you having that ability to play basketball,
- 4:46Speaker 1: how did you move forward and making it an opportunity
- 4:48Speaker 1: that you can make money with it? Well, you know,
- 4:52Speaker 1: for me, like, uh, my basketball talent came from nowhere,
- 4:57Speaker 1: almost right when I grew up. Believe it or not,
- 5:00Speaker 1: is uh. You know, I was always the biggest kid
- 5:02Speaker 1: in class. But I was the biggest kid in class.
- 5:05Speaker 1: You know, my real team is Albert. So I used
- 5:06Speaker 1: to be fat Albert growing up. So I used to
- 5:09Speaker 1: be bullied a little bit, you know, about my size
- 5:11Speaker 1: and my weight. So you know, the way I could
- 5:14Speaker 1: take out my frustration was on a football field. So
- 5:17Speaker 1: I played football up until I was a freshman in
- 5:19Speaker 1: high school. And that's when I had a gross spurt.
- 5:21Speaker 1: So I went from you know five ten to six four,
- 5:24Speaker 1: and you know, played on the freshman team. Wasn't that good. Uh,
- 5:27Speaker 1: But for some reason, you know, my AU coach guy
- 5:30Speaker 1: named Sandy Payon and then Jay Syriac, they saw a
- 5:32Speaker 1: talent in me somehow, and you know, they started to
- 5:35Speaker 1: invite me to work out some different things like that,
- 5:38Speaker 1: and you know, over time, I fell in love with
- 5:40Speaker 1: the game, and you know, going into my junior years,
- 5:42Speaker 1: when I made a commitment that you know, I wanted
- 5:44Speaker 1: to be a ranked athlete. You know, I was wasn't ranked,
- 5:47Speaker 1: but I saw a lot of the guys that was
- 5:48Speaker 1: in the top one hundred and top ten, and I
- 5:51Speaker 1: just felt like there wasn't that much better than me.
- 5:52Speaker 1: You know, It's just that they just have been playing longer.
- 5:55Speaker 1: So I just really dedicated myself to the gym and
- 5:57Speaker 1: just got really good man and over year spend, I
- 6:01Speaker 1: went from an unraped you know, uh, you know player
- 6:04Speaker 1: to the number one player in the country. Right. So
- 6:07Speaker 1: once I got to that point, you know, all the
- 6:09Speaker 1: number one players in the country was going to the league.
- 6:12Speaker 1: So I was just like shoot the vodka to the
- 6:15Speaker 1: point I'm the number one player, I'm gonna go pro too,
- 6:18Speaker 1: And pretty much that's how I made my decision. I
- 6:20Speaker 1: was just like, I'm the one player everybody else is
- 6:22Speaker 1: going from too, and that's how. But the key key
- 6:27Speaker 1: to you was when you got to the n B
- 6:28Speaker 1: and you had you had mentors, you know, because that's
- 6:31Speaker 1: where a lot of players like you that are young
- 6:34Speaker 1: don't have a real professional athletes pull you aside. Talk
- 6:38Speaker 1: about that experience in the importance of mentorship for a
- 6:41Speaker 1: young man who was suddenly in a legal adults. You know,
- 6:45Speaker 1: all the responsibility being an adult is placed on you
- 6:47Speaker 1: and you have money. Yeah, it's it's uh, you know,
- 6:52Speaker 1: it's it's eye opening. You know when you go from
- 6:55Speaker 1: literally like nothing, so now having a million dollars in
- 6:59Speaker 1: the bank is it's like you can't fathom it. And
- 7:02Speaker 1: you know, for me, where I was just really lucky
- 7:03Speaker 1: was that I got on a you know, Indiana Pacers
- 7:06Speaker 1: squad that had just lost in you know, seven games
- 7:09Speaker 1: to Michael Jordan's Bulls. So they brought back up a
- 7:12Speaker 1: fully veteran team. So I had guys on my team
- 7:15Speaker 1: that just taught me everything. They told me how to
- 7:17Speaker 1: be a professional, which is the most important thing, right.
- 7:19Speaker 1: I always say, the foundation that they lay with me
- 7:22Speaker 1: is the reason why that I was able to play
- 7:23Speaker 1: for sixteen years. And you know, to your point, a
- 7:26Speaker 1: lot of the younger guys that do get drafted, you know,
- 7:29Speaker 1: in the first the top ten, they usually go to
- 7:31Speaker 1: teams that aren't really good, right, And usually they're not
- 7:33Speaker 1: really good because this poor leadership, the team is extremely
- 7:37Speaker 1: young and they just have nobody to you know, kind
- 7:40Speaker 1: of give them direction or whatever. So I always say, like,
- 7:42Speaker 1: as much as I wanted to be a top fifteen
- 7:44Speaker 1: pick or whatever, and I looked at the teams that
- 7:46Speaker 1: I wanted to draft me, I think that guy was
- 7:49Speaker 1: definitely looking out for me by putting me on a
- 7:50Speaker 1: pacer team that had guys like Reggie Miller, Mark Jackson,
- 7:54Speaker 1: Chris Mullen, and Tonio Davis who actually allowed me to
- 7:57Speaker 1: live with him my freshman. ILL tell this story, quick story.
- 8:00Speaker 1: I had got h you know these books I called
- 8:02Speaker 1: them at the time in the mail and I looked
- 8:04Speaker 1: at him and they had like the year and dating
- 8:06Speaker 1: my name on it, and I didn't know what they were.
- 8:08Speaker 1: So I took him and put it in my closet
- 8:10Speaker 1: and like two weeks later, I come home from practice
- 8:12Speaker 1: in Antonio has these same books and he's like signing them.
- 8:15Speaker 1: So I asked him what they were and he was like,
- 8:17Speaker 1: in my taxes. I was like, I got those same
- 8:22Speaker 1: books taxes. So it's like so, I mean, it was
- 8:31Speaker 1: on the court and off the court, you know the
- 8:33Speaker 1: way that these guys leave me, you know, help set
- 8:37Speaker 1: me up to, like I said, be able to play
- 8:39Speaker 1: for sixteen years. It's finally here, the season of celebration.
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- 9:34Speaker 1: dot com. Look for your children's eyes to see the
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- 9:56Speaker 1: Is this fascinating world? Find a forest near you and
- 10:00Speaker 1: aren't exploring and discovered the forest dot Org brought to
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- 10:34Speaker 1: Forrester and the AD Council. We don't de beauty of you. Well,
- 10:38Speaker 1: looked at background. Al I man into Steve Harvey Camp
- 10:41Speaker 1: and man, it was hot and we were just laughing
- 10:43Speaker 1: and we we we were phone called each other period
- 10:46Speaker 1: and we kind of like it lost uh like disconnected there.
- 10:49Speaker 1: But the thing I loved about this guy man was there.
- 10:52Speaker 1: You know, you always think people gotta have a degree
- 10:55Speaker 1: to do this. You have to get a certain to graduate.
- 10:58Speaker 1: And here you are, like you said, you fished your life.
- 11:02Speaker 1: Decision on everybody else was number one, they went pro.
- 11:03Speaker 1: I'm gonna go pro. But then while you was a pro,
- 11:07Speaker 1: you had the smart the sense to learn how to
- 11:11Speaker 1: be a professional and learned there is life after basketball.
- 11:16Speaker 1: And that's what I'm talking about. You decided to start
- 11:18Speaker 1: investing in your after life career while you were still playing.
- 11:22Speaker 1: Why was that so important? Well, you know I had
- 11:26Speaker 1: a financial so so you know, quick story. Uh, I
- 11:29Speaker 1: got plenty of stories, but my U I think it
- 11:32Speaker 1: was my third year in the league. I was sitting
- 11:34Speaker 1: in the locker room, and I was sitting next to
- 11:36Speaker 1: um Derek McKee, and somehow we just started talking about
- 11:40Speaker 1: investing and how much money, you know, had I saved
- 11:43Speaker 1: at that point, and he was asking me questions that
- 11:45Speaker 1: I didn't really know the answer of, right, because I
- 11:49Speaker 1: was focused on playing right. I had had a back surgery,
- 11:52Speaker 1: so I was just trying to get back and just
- 11:54Speaker 1: focusing on the game and never like really looking at
- 11:56Speaker 1: my finances. But when he asked me some questions I
- 11:59Speaker 1: didn't know the answer. He was like, I'm gonna give
- 12:01Speaker 1: you some homework answer these questions for me. And I
- 12:03Speaker 1: went back and I looked at everything and I started
- 12:06Speaker 1: asking questions, and what I realized was like I had
- 12:08Speaker 1: like three hundred and fifty thousand dollars saved, and I
- 12:10Speaker 1: had a couple of assets here and there, but for
- 12:13Speaker 1: the most part, I was still broke, right and this
- 12:16Speaker 1: is after I had probably already made about three million bucks.
- 12:19Speaker 1: And that was very eye opening for me at that time,
- 12:22Speaker 1: you know what I'm saying. And it really, like, you know,
- 12:24Speaker 1: just made me look at everything differently. And and Derek
- 12:28Speaker 1: also introduced me to his financial advisor, which was an
- 12:30Speaker 1: older gentleman out of lexing to Kentucky. And what I
- 12:33Speaker 1: like about this gentleman was one he really challenged me
- 12:36Speaker 1: out the gate. You know. It was just like you know, um,
- 12:39Speaker 1: you know, any business opportunities that you want to do, Um,
- 12:42Speaker 1: I'll look at him for you, but you know you're
- 12:44Speaker 1: gonna have to present to me why this is a
- 12:46Speaker 1: good deal. And start vetting deals on my own at
- 12:51Speaker 1: a very young age, and it just started giving me
- 12:53Speaker 1: more business sense and more business acumen and how to
- 12:56Speaker 1: ask the right questions and not just fall for any
- 12:58Speaker 1: opportunity that would actually on my way. You know. So
- 13:01Speaker 1: I'll always give him a lot of credit for those
- 13:04Speaker 1: two gentlemen because you know, you know, I think I
- 13:07Speaker 1: was maybe twenty one, maybe twenty two years old is
- 13:10Speaker 1: when I started to have those kind of conversations, and
- 13:12Speaker 1: it just really inspired me to just learn more every time,
- 13:16Speaker 1: you know, a deal came across my plate, and you know,
- 13:18Speaker 1: from an entrepreneur standpoint, like I just you know, I
- 13:21Speaker 1: love business man. It's like it's like the game. You know,
- 13:24Speaker 1: what I'm saying and what I've learned about how translated
- 13:27Speaker 1: what I've learned in sports to businesses. It's all about team,
- 13:31Speaker 1: you know, so anytime I look at the deal, I'm
- 13:33Speaker 1: looking at the team who's involved. You know what, I'm saying,
- 13:36Speaker 1: who's gonna be executing, who's gonna set the pick, who's
- 13:38Speaker 1: gonna be three point shooter, who's gonna you know, what
- 13:41Speaker 1: are the specialists that you have within your organization on
- 13:44Speaker 1: why this is a good business opportunity and why this
- 13:46Speaker 1: is gonna win? And you know, ever since I've taken
- 13:49Speaker 1: that approach, man, you know, I've been pretty successful. You know,
- 13:52Speaker 1: I would definitely say every idea or everything that I
- 13:55Speaker 1: invested in did not work, but most did. And then
- 13:58Speaker 1: you know, you look at this business, said I'm in
- 14:00Speaker 1: now in cannabis. You know, this is our ten year anniversary.
- 14:03Speaker 1: I'm very proud of that. You know, we've raised you know,
- 14:06Speaker 1: just under twenty five million dollars. Six million of that
- 14:09Speaker 1: was my own money. So I skinned the game and
- 14:11Speaker 1: I'm ten years in and running the business as cash
- 14:13Speaker 1: for positive where I look at a lot of my
- 14:15Speaker 1: counterparts that don't even look like me one that they
- 14:18Speaker 1: already have all the advantages, and these hundreds and a
- 14:20Speaker 1: lot of them are out of business. So you know,
- 14:22Speaker 1: I would just say that we've done a really good job.
- 14:24Speaker 1: And I think I've done a really good job at
- 14:26Speaker 1: the way I approach business, and I'm just continue to learn, man,
- 14:29Speaker 1: because like to your point, I came out of high school,
- 14:31Speaker 1: I didn't go to college. I don't have no business degree.
- 14:33Speaker 1: A lot of decisions I've made is off of my gut.
- 14:36Speaker 1: But you know, I've definitely learned how to look and
- 14:38Speaker 1: d diligence on the opportunities before I jump on them.
- 14:41Speaker 1: I'm gonna tell you somethingow Uh, if you made three
- 14:43Speaker 1: million dollars and you were able to say three and
- 14:46Speaker 1: into dollars, you were pretty smart to say. I'll just
- 14:49Speaker 1: tell you right right there. You were not a dumby. Okay,
- 14:52Speaker 1: you might say you were broke, but that was a
- 14:53Speaker 1: pretty smart move. So you mean that you were listening
- 14:56Speaker 1: along the way, which means that you understood that you
- 14:59Speaker 1: need to put money to aside. You know what to
- 15:00Speaker 1: do with the money. But the people who came into
- 15:03Speaker 1: your life said, you got that, let's build that, and
- 15:06Speaker 1: this is how you have to come to me, so
- 15:08Speaker 1: you won't be coming up with no nightclub pitch, no
- 15:10Speaker 1: car wash pitch with no with no amazization tied to
- 15:14Speaker 1: the five year plan and so when you when you
- 15:16Speaker 1: got into the cannabi's business, you know, right now it's
- 15:20Speaker 1: it's you know, I remember when I first read about
- 15:22Speaker 1: cannabis business, I just didn't even understand it, and I
- 15:27Speaker 1: was like confused, you know, was it legal? Can you
- 15:31Speaker 1: how can you do? You know? The athletes, they couldn't
- 15:34Speaker 1: mess with it. Now you're here that the NFL is
- 15:37Speaker 1: relaxing their rules, the NBA is a relaxing their rules
- 15:40Speaker 1: if they're they're using the word medically and induced reasons
- 15:43Speaker 1: as to why you can use cannabis CBD. When did
- 15:47Speaker 1: it start changing because you dropped in when it was
- 15:50Speaker 1: just like you know a lot of people say a
- 15:52Speaker 1: good deal, but I'm was stay away and watch Now
- 15:55Speaker 1: people are wanting to invest into your brand. Yeah, mean
- 16:00Speaker 1: to your point, when I jumped in, it was not popular.
- 16:03Speaker 1: You know, now every entertainer, athlete, everybody's making investments and
- 16:07Speaker 1: you know, trying to endorse products. You know, when I
- 16:10Speaker 1: did this, you know I was I put my contract
- 16:12Speaker 1: at risk. Um, I put my freedom at risk essentially, right,
- 16:15Speaker 1: you know, and we still do. I mean, it's still
- 16:17Speaker 1: federally illegal, and I can be very honest with you
- 16:20Speaker 1: now ten years later. When I first started, I was
- 16:22Speaker 1: like you, I didn't know what the hell I was
- 16:24Speaker 1: doing and what the meeting into. Um, all I knew
- 16:27Speaker 1: was that I had seen it help my grandmother. UM.
- 16:31Speaker 1: With my grandmother's background being that you know, she's a
- 16:34Speaker 1: lady of she's she's a lady of the Lord. I
- 16:37Speaker 1: tell you all the time, my grandmother not going to heaven.
- 16:39Speaker 1: We're all going to hell for sure. Where you got
- 16:40Speaker 1: a chance open minded enough to try cannabis and then work.
- 16:46Speaker 1: And you know, for her when she tried it, the
- 16:48Speaker 1: first thing she did was go downstairs and read a Bible.
- 16:51Speaker 1: He told me. You know, the first time she read
- 16:52Speaker 1: and read a bib went over three years. So that's
- 16:55Speaker 1: what just really inspired me, like I said, to just
- 16:57Speaker 1: learn more. And you know, from that day, from when
- 17:00Speaker 1: I made the first investment getting out you know, our
- 17:03Speaker 1: building that we have in Colorado now ten years and uh,
- 17:06Speaker 1: you know, being robbed, being you know, having the plans,
- 17:11Speaker 1: get sick in the in the facility, all these different
- 17:14Speaker 1: obstacles that came our way. UM, I had every reason
- 17:18Speaker 1: in the world a quit right and just be like
- 17:20Speaker 1: you know what this ain't for me? You know, I
- 17:21Speaker 1: could be golfing right now. Right, you know, I can
- 17:24Speaker 1: say enough money that I could be doing something totally
- 17:25Speaker 1: different in my life, but you know, I just really
- 17:29Speaker 1: value that I had an opportunity to change the perception
- 17:34Speaker 1: of cannabis to the world by using my platform speaking
- 17:37Speaker 1: on it. And it went from that to trying to
- 17:40Speaker 1: change the stigma to now my purposes around the around
- 17:44Speaker 1: the inclusion and diversity of the industry, you know, and
- 17:47Speaker 1: how it impact impacts the black community because they use
- 17:51Speaker 1: cannabis to enslave us in, to destroy our communities. Now
- 17:55Speaker 1: all these you know, we own less than four percent
- 17:58Speaker 1: of the industry, there's billions of us being made, and
- 18:01Speaker 1: there's still all these barriers for black people to participate
- 18:04Speaker 1: in something that was nothing wrong with it in the
- 18:06Speaker 1: first place. Right. So that's why my focus is literally
- 18:10Speaker 1: on trying to right the wrongs that happened to our
- 18:13Speaker 1: people in our community. And you know, I will say
- 18:16Speaker 1: that it's very hard, you know, because if you don't
- 18:19Speaker 1: have the capital to be able to really go out
- 18:21Speaker 1: and support these people, because this industry is so cash intensive,
- 18:25Speaker 1: you know, there are a lot of challenges. But you know,
- 18:27Speaker 1: I feel like we've been able to you know, use
- 18:30Speaker 1: you know, our our platform in different ways where it
- 18:32Speaker 1: doesn't always require us to have to put in money.
- 18:35Speaker 1: You know, we could use just our influence, some of
- 18:38Speaker 1: our resources, just our knowledge, just giving people the right
- 18:41Speaker 1: course to go down instead of going down the way
- 18:43Speaker 1: that I already went down and that was not the
- 18:45Speaker 1: right way, you know. So it's just really just trying
- 18:48Speaker 1: to just trying to figure out what's the best way
- 18:49Speaker 1: to have an impact on our community. And you know,
- 18:52Speaker 1: that's what that's that's what is constantly motivating me every
- 18:55Speaker 1: day to continue to grow this business. Looks to see
- 18:59Speaker 1: the true magic of a forest. It's a storybook world
- 19:03Speaker 1: for them. You look and see a tree, They see
- 19:06Speaker 1: the wrinkled face of a wizard with arms outstretched to
- 19:09Speaker 1: the sky. They see treasure and pebbles, They see a
- 19:13Speaker 1: windy path that could lead to adventure, and they see you.
- 19:17Speaker 1: They're fearless. Guide. Is this fascinating world? Find a forest
- 19:21Speaker 1: near you and start exploring a Discover the Forest dot
- 19:24Speaker 1: Org brought to you by the United States Forest Service
- 19:26Speaker 1: and the ad Council. And we're live here outside the
- 19:30Speaker 1: Perez family home, just waiting for the and there they
- 19:33Speaker 1: go almost on time. This morning, Mom is coming out
- 19:36Speaker 1: the front door strong with a double arm kid carry.
- 19:39Speaker 1: Looks like Dad has the bags daughter he is bringing
- 19:41Speaker 1: up the rear. Oh, but the diaper bag wasn't closed.
- 19:45Speaker 1: Diapers and toys are everywhere. Oh but mom has just
- 19:50Speaker 1: nailed the perfect car seat buckle for the toddler. And
- 19:54Speaker 1: now the eldest daughter, who looks to be about nine
- 19:56Speaker 1: or ten, has secured herself in the booster seat. Dad
- 19:59Speaker 1: zips the clothes and they're off. But looks like Mom
- 20:03Speaker 1: doesn't realize your coffee cup is still on the roof
- 20:06Speaker 1: of the car and there it goes. Oh, that's a shame.
- 20:10Speaker 1: That mug was a fan favorite. Don't sweat the small stuff.
- 20:14Speaker 1: Just nailed the big stuff, like making sure your kids
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- 20:18Speaker 1: Learn more n h t s A dot gov slash
- 20:20Speaker 1: the Right Seat visits n h s A dot gov
- 20:24Speaker 1: slash the Right Seat brought to you by NITZA and
- 20:26Speaker 1: the AD Council. What grows in the forest trees? Sure
- 20:32Speaker 1: you know what else grows in the forest. Our imagination,
- 20:35Speaker 1: our sense of wonder, and our family bonds grow too,
- 20:38Speaker 1: because when we disconnect from this and connect with this.
- 20:45Speaker 1: We reconnect with each other. The forest is closer than
- 20:48Speaker 1: you think. Find a forest near you and start exploring.
- 20:52Speaker 1: I discover the Forest dot Org. Brought to you by
- 20:54Speaker 1: the United States Forest Service and the AD Council. You
- 20:58Speaker 1: know somebody, you know, you got over, had employees, you
- 21:00Speaker 1: know your you know, franchises in California, Colorado, Michigan, Oklahoma, Oregon,
- 21:06Speaker 1: and Washington. And I'll tell you I was watching HBO
- 21:09Speaker 1: when early stages of this cannabis andy and that they
- 21:12Speaker 1: were showing this this this white guy. He had security
- 21:15Speaker 1: all around them, okay, and he had to go to
- 21:18Speaker 1: a warehouse and he had to have cash, and they
- 21:22Speaker 1: were saying something like, you know, you can't deposit this
- 21:24Speaker 1: money in the bank. It was like I was like, okay,
- 21:28Speaker 1: that mean he's like everything the cash transactions. You couldn't
- 21:32Speaker 1: deposit the money in the bank. That scared me. I
- 21:34Speaker 1: would hold up. I gotta worry by my wife. I
- 21:36Speaker 1: got worried by my daughter. Somebody gonna kidnap somebody. How
- 21:40Speaker 1: did you How did you manage man to like, uh,
- 21:43Speaker 1: survive you with all these barriers. You couldn't put the
- 21:47Speaker 1: money in bank it's cash induced. You know, you gotta
- 21:50Speaker 1: have security around here all the time. And I was like,
- 21:54Speaker 1: I was blown away, man there that that ran me
- 21:56Speaker 1: out the back door. I went, no way, no way,
- 21:58Speaker 1: because people will come in the app. They were coming
- 22:00Speaker 1: at me. You're smart, dude, you can make a lot
- 22:03Speaker 1: of money. I saw that HBO special I would hell, no,
- 22:07Speaker 1: no way, no way. No. It has its challenges, man.
- 22:11Speaker 1: So you know, when I came in, banking definitely was tough.
- 22:14Speaker 1: I started off in Colorado, so Colorado had some form
- 22:17Speaker 1: of regulation and different things like that. We first started,
- 22:20Speaker 1: we definitely did have a bunch of cash, but that
- 22:23Speaker 1: was only for maybe like the first year to eighteen
- 22:26Speaker 1: months that Credit Union started to take banking and they
- 22:30Speaker 1: got filthy rich. You know. I would say, like it
- 22:33Speaker 1: was thirty five hundred dollars for us to have just
- 22:36Speaker 1: to holding account with the bank monthly. It was a
- 22:38Speaker 1: monthly feet of thirty five hundred bucks. And then we
- 22:41Speaker 1: would have to pay two to three percent on every
- 22:44Speaker 1: deposit over ten thousand dollars. You said, wait, wait, wait,
- 22:48Speaker 1: wait wait a minute. Brother, You said, they choked you
- 22:51Speaker 1: thirty five dollars a month for their account. Did two
- 22:55Speaker 1: percent oh their account ten thous dollars. So yeah, yeah,
- 23:03Speaker 1: so the banks. So if you was willing to take
- 23:04Speaker 1: the chance we're banking, you got rich. That's just been
- 23:09Speaker 1: calling me, Rishad, do start off black banks something. I've
- 23:14Speaker 1: been saying that for a while, just it's only so
- 23:16Speaker 1: much time in the day for me, you know what
- 23:17Speaker 1: I'm saying. I still think that the banking is a
- 23:19Speaker 1: huge need and opportunity in the space, and especially as
- 23:23Speaker 1: more black people, especially social equity continues to be more
- 23:26Speaker 1: relevant in the space. I think that people would love
- 23:29Speaker 1: to bank with somebody that looks like them and in
- 23:31Speaker 1: someone that can understand them in their needs, you know
- 23:33Speaker 1: what I'm saying. So there's definitely an opportunity there. So
- 23:35Speaker 1: we can talk about that offline for sure. You know, man,
- 23:39Speaker 1: talking to you, man, I n b a doctor, dude.
- 23:44Speaker 1: You are so well honed, so articulate, so smart in
- 23:49Speaker 1: this whole entremur neural space. Do you realize who you are?
- 23:53Speaker 1: Do you realize how you communicate? Man? That's what that
- 23:56Speaker 1: when I met you with this brother's shock man. But
- 23:58Speaker 1: sometimes you know, you just one of those natural guys
- 24:01Speaker 1: that don't appreciate something, even respect the knowledge that you
- 24:05Speaker 1: pour into people. And it's tough because like, obviously I'm
- 24:11Speaker 1: living everything in in real time, right and obviously I'm
- 24:16Speaker 1: constantly working every day in the building, so you don't
- 24:19Speaker 1: really get a chance to sit back and kind of
- 24:22Speaker 1: just realize, you know, what you have been able to
- 24:24Speaker 1: build and what you've been able to to to actually
- 24:27Speaker 1: create for others. But you know, my my biggest thing
- 24:30Speaker 1: is like I really feel like this is a legacy
- 24:32Speaker 1: opportunity for myself and everybody that's involved with it. And
- 24:36Speaker 1: you know, that's what I continue to sell to my employees.
- 24:39Speaker 1: It's like, you know, this is what we're doing is
- 24:41Speaker 1: not only for us, it's for it's for other people
- 24:43Speaker 1: to at some point be able to you know, benefit
- 24:46Speaker 1: from as well. And you know, I think that when
- 24:49Speaker 1: you set up a business, where is about serving the people.
- 24:52Speaker 1: I think that the reward that comes back you can't
- 24:55Speaker 1: put a number on it. Right. So I've never been
- 24:57Speaker 1: the guy to say I want to create a billion
- 24:59Speaker 1: dollar company, right, you know, let's just see what the
- 25:01Speaker 1: chips for what they made. But I just feel like
- 25:03Speaker 1: if we continue to serve people, continue to help people,
- 25:06Speaker 1: continue to be consistent with within the brand, and the
- 25:10Speaker 1: products that we produce. I think sky's the limit for us. Man,
- 25:14Speaker 1: I'm tell you something, Man, I was impressed when I
- 25:16Speaker 1: first met you. Man, you were just just you just
- 25:20Speaker 1: don't understand your abilities. Right now you are walking talking
- 25:26Speaker 1: poster for black opportunity athlete transition to normal life entrepreneurship planning.
- 25:35Speaker 1: And I just want you to say, you're on my
- 25:38Speaker 1: show here might making conversation. I need you on CNBC.
- 25:42Speaker 1: I need you CNN, I need you on everything MSNBC
- 25:46Speaker 1: because Man, your game and your conference. I need you
- 25:48Speaker 1: on the cover Black Enterprise. Okay, that's how smart you're
- 25:52Speaker 1: talking because you're missing your mixing community and opportunity, and
- 25:58Speaker 1: that's what doesn't get spoken a lot the community and
- 26:00Speaker 1: everybody wants to hear that. Then your backstory of how
- 26:03Speaker 1: you started was based on your grandmother, So when you
- 26:07Speaker 1: start mixing all that together. Because I've been trying to
- 26:10Speaker 1: get you a boy a year and a half of
- 26:12Speaker 1: my show. Now I'm mad at you because you need
- 26:15Speaker 1: to be on more than my show. You my brother,
- 26:19Speaker 1: need to be on more than my show. Your special man,
- 26:22Speaker 1: I said that back then and here and how you've
- 26:25Speaker 1: developed as a man as a business person. Your story
- 26:28Speaker 1: needs to be told more than just on this show.
- 26:31Speaker 1: It needs to be across the board because you're employing people,
- 26:34Speaker 1: then you're you're telling me, I'm trying to get more
- 26:36Speaker 1: people into the game, but also I'm trying to break
- 26:39Speaker 1: it down the numbers of where it was. At one
- 26:42Speaker 1: time it was they was putting us in jail for
- 26:44Speaker 1: this same thing and putting three and ten years sentences
- 26:47Speaker 1: on us. Now the white people selling it and they're
- 26:50Speaker 1: not going to jail, but then they won't let us
- 26:52Speaker 1: buy it to sell it. Right, Yeah, it's it's I mean,
- 26:57Speaker 1: we could we could go on and knowing about that,
- 26:59Speaker 1: you know, it's it's really screwed up. And you know
- 27:03Speaker 1: I always would. I always say when I talk to people,
- 27:05Speaker 1: and especially when I talk to like, you know, black
- 27:07Speaker 1: business leaders in these communities that don't want cannabis, and
- 27:11Speaker 1: I just tell them all the time, like you got
- 27:12Speaker 1: to really take another step back and look at this
- 27:14Speaker 1: because it's happening, and this is generational wealth at risk
- 27:17Speaker 1: for our community. You know, I really feel that this
- 27:21Speaker 1: cannabis plant will be a you know, a hundreds a
- 27:23Speaker 1: couple of hundreds of billion dollars a year industry and
- 27:27Speaker 1: if we can have a seat at the table and
- 27:29Speaker 1: carve out our peace. I feel like we can take
- 27:31Speaker 1: something that destroyed our community to actually rebuild it. You know.
- 27:35Speaker 1: It's so many different ways of you know, uh participating
- 27:38Speaker 1: in the space from you know, HIMP industrial hip. You
- 27:41Speaker 1: know how many people reach out to me saying that
- 27:42Speaker 1: they family own land and all these different parts of
- 27:45Speaker 1: the country, and I'm like, yeah, let's start producing hip
- 27:47Speaker 1: on there because I envisioned at some point um building
- 27:51Speaker 1: communities made out of him HIMP homes and different things
- 27:54Speaker 1: like that. Is there's so many different ways that this
- 27:57Speaker 1: plant can impact our community. It's just have been unlocked
- 28:00Speaker 1: yet because it's been illegal. And then also people from
- 28:03Speaker 1: our community have some form of ps PTSD of just
- 28:07Speaker 1: seeing so many people being locked up in lives ruined
- 28:11Speaker 1: that they just can't wrap their head around like this
- 28:13Speaker 1: is now an opportunity where we can create real wealth.
- 28:16Speaker 1: You know. So that's what I just continue to speak
- 28:19Speaker 1: on and just you know, continue to let people know
- 28:21Speaker 1: and spread the good news because you know, cannabis is
- 28:24Speaker 1: the most dynamic play in the world, and as we
- 28:27Speaker 1: continue to unlock all the things that it does, you know,
- 28:30Speaker 1: We're gonna really be sitting twenty years from now thinking
- 28:32Speaker 1: about how dumb it was that, you know, cannabis wasn't
- 28:35Speaker 1: you know, a primary source of wellness a very long
- 28:40Speaker 1: time ago. You know, here's a there's a thought as
- 28:42Speaker 1: we close up because of the fact that when I
- 28:44Speaker 1: talked to you, what exactly does your company do? I
- 28:48Speaker 1: want everybody to clear understanding. You know you in you
- 28:51Speaker 1: in California, Colorado, Michigan, Oklahoma, Oregon, and Washington. You have
- 28:54Speaker 1: all hard your employees. What does your company do? Now?
- 28:59Speaker 1: So we were we're pretty much a vertically integrated company,
- 29:02Speaker 1: so we actually we cultivate, we manufacture, we have some
- 29:07Speaker 1: retail locations. UH. So that's called like pretty much vertical integration. Uh.
- 29:13Speaker 1: And the state is a little different. So like in
- 29:15Speaker 1: Colorado were vertically integrated, Michigan with vertically integrated, uh, Oregon
- 29:20Speaker 1: with vertically integrated. But you know California, Oklahoma, Washington, those
- 29:25Speaker 1: are places where we actually do white label agreements or
- 29:28Speaker 1: we actually provide those producers. There are genetics to grow
- 29:32Speaker 1: specifically for us, and then obviously we package it and
- 29:35Speaker 1: we market it. So essentially, you know, Viola is a brand.
- 29:38Speaker 1: UM just think of it almost like a set stop.
- 29:41Speaker 1: First of all, stop man, vertically integrated, white label. How
- 29:45Speaker 1: many people you know know what you're talking about? Brolie.
- 29:56Speaker 1: He just he That's what I'm talking about. You're so
- 29:58Speaker 1: into your game when you start talking, you forget I'm
- 30:02Speaker 1: talking to a lot of people. They may know Presenter
- 30:06Speaker 1: that people don't know what white labeling is and definitely
- 30:09Speaker 1: don't know what vertically integrated is. So you couldn't explain
- 30:12Speaker 1: that there white labeling because so we could just let
- 30:15Speaker 1: everybody know the greatness of our Parentally integrated means that
- 30:19Speaker 1: we control the supply chain, you know, from start to film,
- 30:21Speaker 1: almost from seed to sell. So that means that we cultivated,
- 30:24Speaker 1: we manufactured, whether we break it down into oils or concentrates,
- 30:28Speaker 1: or we just make pre roles, that's that's considered manufacturing.
- 30:31Speaker 1: Then we actually package it for distribution to to our
- 30:35Speaker 1: end user, which is the dispensaries that we work with
- 30:38Speaker 1: or our own dispensaries. So that's what vertical integration is.
- 30:42Speaker 1: And white labeling means that you know, you have a
- 30:44Speaker 1: brand that's really strong where you could do strategic partnerships
- 30:47Speaker 1: with other cultivators and manufacturers where they will agree to
- 30:53Speaker 1: produce product for you to put into your packaging so
- 30:56Speaker 1: that you can now enter into that state in the
- 30:58Speaker 1: asset light model, which I mean when I said like
- 31:01Speaker 1: model means that we don't have to come in and
- 31:03Speaker 1: spend like most cultivation UH costs anywhere from five to
- 31:06Speaker 1: ten million dollars to build out a five hundred to
- 31:08Speaker 1: a thousand life facility. So if you don't want to
- 31:11Speaker 1: go into that state and you know, spend that capex, UH,
- 31:14Speaker 1: you will find a partner that has lights and that
- 31:17Speaker 1: respects your brand, and we'll be able to cultivate for
- 31:19Speaker 1: you so that you can actually into that market without
- 31:22Speaker 1: having to put up that upfront money with the brand
- 31:24Speaker 1: actually leads the way. My man. Man, you're special as
- 31:30Speaker 1: an African American, and I know you're trying to break walls,
- 31:33Speaker 1: breakdown path. How can you be an assistant uh in
- 31:38Speaker 1: getting there. I know you're saying you're trying to normalize
- 31:41Speaker 1: the process. Is it is it about just getting money?
- 31:44Speaker 1: I just want to get licensed in this business. Yeah,
- 31:48Speaker 1: I mean it depends. I mean, like you know, with
- 31:50Speaker 1: the license and situation, it's it's very it's unique. Right,
- 31:53Speaker 1: So places on the West Coast like you know, Oregon, California,
- 31:59Speaker 1: it's relatively easy to get a license. Um, it's expensive obviously,
- 32:03Speaker 1: you know, because you have to you know, submit applications,
- 32:05Speaker 1: pay all these different fees and different things like that,
- 32:08Speaker 1: and then once you actually win the license, now you
- 32:10Speaker 1: need you know, anywhere from you know to the ten
- 32:12Speaker 1: million dollars to build out your facility, depending on the
- 32:15Speaker 1: size of it. On the East Coast, that's where it's
- 32:18Speaker 1: really really competitive. And on the East Coast is where
- 32:21Speaker 1: pretty much all the opportunity is because all those licenses
- 32:25Speaker 1: are all limited. Right, So New York there's only ten
- 32:29Speaker 1: vertically integrated licenses that they gave out, and when you
- 32:32Speaker 1: think about how big the New York market is, you
- 32:34Speaker 1: know that ten licenses will never be enough, right, They're
- 32:36Speaker 1: gonna have to add probably another hundred. But the way
- 32:39Speaker 1: they set it up is these first ten will be
- 32:41Speaker 1: vertically integrated, like I talked about earlier, which gives them
- 32:44Speaker 1: an advantage right when entering into the market because they
- 32:48Speaker 1: already have a market share and they already have somewhat
- 32:50Speaker 1: of a foothol already. But that license process, the reason
- 32:54Speaker 1: why those ten operators aren't black is because or none
- 32:58Speaker 1: of the black people couldn't even the afford to apply
- 33:01Speaker 1: was because that whole application process was probably a five
- 33:05Speaker 1: to seven million dollar package, right and there was probably
- 33:11Speaker 1: fifty sixty companies that had to put five to seven
- 33:15Speaker 1: million dollars in their package to apply and only ten one.
- 33:18Speaker 1: So when you think about that, like you could go
- 33:20Speaker 1: and use all the resources you know when you'll put
- 33:22Speaker 1: your five million dollars together, right right, So it's so
- 33:28Speaker 1: so the East is extremely expensive. And you know, even us,
- 33:33Speaker 1: you know, I have another company called Village Uh that
- 33:36Speaker 1: me and my co found in Viola. We started and
- 33:38Speaker 1: you know that company, we we we pretty much raised
- 33:41Speaker 1: five million dollars to start that company to go after licenses.
- 33:45Speaker 1: And you know, last year we was awarded a license
- 33:47Speaker 1: in Maryland where you know, we beat out some of
- 33:50Speaker 1: the big Coca Colas and is a bush back companies.
- 33:54Speaker 1: We were the number one ranked application in the state
- 33:57Speaker 1: of Maryland. And then in Missouri we won for vertical integration.
- 34:00Speaker 1: We won. We was number one in cultivation, number one
- 34:03Speaker 1: in retail, and number three and manufacturing. And you know
- 34:06Speaker 1: we're still waiting on New Jersey, Illinois, Georgia. We're great
- 34:10Speaker 1: to put in New York. So I've tried to figure
- 34:13Speaker 1: out ways to kind of you know, participate in every
- 34:17Speaker 1: way possible, you know what I'm saying, And I've been
- 34:20Speaker 1: having some success. So to answer your question, how can
- 34:22Speaker 1: you support me? Right? We are constantly always raising money. Um,
- 34:26Speaker 1: you know, all these new opportunities that come you have,
- 34:28Speaker 1: like I said, you have to find a way to
- 34:29Speaker 1: fund them. So um, you know you could be my
- 34:32Speaker 1: first investor. You know, from this call and from there,
- 34:37Speaker 1: my brother I would tell you the man man's first
- 34:40Speaker 1: of all, you know, we're gonna talk off our lives
- 34:42Speaker 1: because you're brilliant. Man. I just feel that, uh as
- 34:47Speaker 1: part of the service of your business. You like you know,
- 34:51Speaker 1: magic is his business. You know what I'm saying. You
- 34:54Speaker 1: have that same charisma. Your intellect is off the chart,
- 34:58Speaker 1: your articulation is your beast, and your smile is brilliant.
- 35:02Speaker 1: And so again, Man, I want to thank you for
- 35:05Speaker 1: reuniting with me Al Harrington and getting to talk and
- 35:09Speaker 1: just see where your life is treating you well. Man,
- 35:11Speaker 1: And uh, thank you for coming on money making conversation there.
- 35:14Speaker 1: Thanks for having me. I really appreciate it. Okay, cool,
- 35:17Speaker 1: if you want to hear see any of my interviews.
- 35:18Speaker 1: For money Making Conversation, please go to money Making Conversation
- 35:21Speaker 1: dot com. I'm with Sean McDonald. I am your host.
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