Latest / The Steve Harvey Morning Show / Super Connected Hollywood Whisperer Sgt Major Keith L. Craig who co-founded a worldwide film and television company financing, producing, and distributing content.

Transcript

Super Connected Hollywood Whisperer Sgt Major Keith L. Craig who co-founded a worldwide film and television company financing, producing, and distributing content. · The Steve Harvey Morning Show

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Speaker 1: Now let's return to Money Making Conversations Masterclass with Rashan McDonald.
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Speaker 2: He is coming up next, Sergeant Major Keith L. Craig,
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Speaker 2: the super connected Hollywood Whisperer. I'm gonna tell you something.
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Speaker 2: The word connected, the word relationship is why Hollywood works.
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Speaker 2: If you don't have the relationship, you don't know anybody.
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Speaker 2: Talent is there. Talent is important, but you got to
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Speaker 2: be connected. Where I'm talking to next in my next
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Speaker 2: break a connector a connector don't go nowhere? One Making
0:33
Speaker 2: Conversation master Class with Rashan McDonald. Be right back with
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Speaker 2: Sergeant made there, Major Keith L.
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Speaker 3: Craig.
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Speaker 4: HBCUs represent Black Excellence. If you attend or are an
0:44
Speaker 4: alumnus of an HBCU, we want.
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Speaker 3: To hear about your story.
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Speaker 4: The My HBCU Story Digital Library will allow current HBCU
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Speaker 4: students and alumni to share their stories. Registration is open
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Speaker 4: to everyone. More information is available at hbc seucollege day
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Speaker 4: dot com. Click my HBCU Story. Next, you can upload
1:04
Speaker 4: a photo. The photo can be recent or from when
1:07
Speaker 4: you attended your HBCU. Then share your academic or social
1:11
Speaker 4: experience at your HBCU, which can be your favorite class, hangout,
1:16
Speaker 4: joint homecoming game, student center, honor, off campus party, Greek show,
1:21
Speaker 4: and how attending an HBCU changed your life. We also
1:24
Speaker 4: want to hear stories if you pleasure a fraternity or sorority.
1:28
Speaker 4: The goal is to use your my HBCU story to
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Speaker 4: promote and uplift the HBCU brand. Your HBCU prepared you
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Speaker 4: for success, and now we want everyone to read about
1:39
Speaker 4: your black excellence. More information is available at HBCU college
1:44
Speaker 4: day dot com. You can click my HBCU story to
1:47
Speaker 4: share your story.
1:50
Speaker 1: Now, let's return to Money Making Conversations Masterclass with Rashaan McDonald.
1:55
Speaker 2: Hi, this is Rashan McDonald. Welcome back to Money Making
1:57
Speaker 2: Conversation Masterclass. I'm a dreamer, y'all. All right, Maybe you
2:01
Speaker 2: don't know that about me, but I come from the neighborhood.
2:05
Speaker 2: I come from an inner city, six sisters, two brothers,
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Speaker 2: And the interesting thing about me was that I watched television,
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Speaker 2: and television showed me a world that I wasn't living in.
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Speaker 2: It showed me the possibilities. And I used to always
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Speaker 2: watch Jaques Cousteau was my man when I was growing up.
2:25
Speaker 3: I used to Joaques Gusteau. And when I went to college,
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Speaker 3: guess what.
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Speaker 2: I worked offshore because I wanted that. I wanted that experience.
2:33
Speaker 2: I wanted to be in the ocean. I was working
2:35
Speaker 2: eighty miles out in the Gulf on a on an
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Speaker 2: all rig. They would fly me out there on the
2:41
Speaker 2: helicopter and I stay out there for two weeks. And
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Speaker 2: so I tell people, you know, if you don't dream it,
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Speaker 2: you don't think about it, you don't make it a possibility,
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Speaker 2: then it cannot happen. Well, my next guest is a
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Speaker 2: person who that's what he does. He makes it impossible possible.
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Speaker 2: Sergeant Major Keith L. Craig, the super connected Hollywood whisperers,
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Speaker 2: a go to for independent filmmakers, producers, directors, development deals,
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Speaker 2: finance options, distribution and budgets. I don't want to lose
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Speaker 2: anybody on this because because of the fact that if
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Speaker 2: he doesn't do what he do, then you don't watch
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Speaker 2: what you see on television.
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Speaker 3: You need him.
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Speaker 2: This year, they have fifty new titles to be released
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Speaker 2: across digital platforms including Amazon, Google Play, Apple and Roku
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Speaker 2: and then select theaters in less than thirty days. Because
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Speaker 2: he in partnership poor to Craig clients, film will go Global.
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Speaker 2: Please welcome to the Money Making Conversation Mathclass. The one
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Speaker 2: and only Sergeant Major Keith L.
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Speaker 3: Craig. How are you doing, sir?
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Speaker 5: How are you doing? Thank you for the introduction. Glad
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Speaker 5: to be here.
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Speaker 2: Well, guess what, Sergeant Major, let's start right there. First
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Speaker 2: of all, thank you for the service. Let's get a
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Speaker 2: history there, because you let me know there's a military
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Speaker 2: in you. How did it all get started?
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Speaker 5: Long time ago? Age seventeen, I went into the military.
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Speaker 3: So it was a really long time ago. So was
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Speaker 3: landed last week? Can be last week? It was?
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Speaker 5: It was a long time ago, you see in a
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Speaker 5: storyteller already.
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Speaker 3: Absolutely absolutely do you think? Do you think sir?
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Speaker 5: But yes, a long long time ago. Uh, at age seventeen.
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Speaker 5: My mom actually actually have to sign me into the military.
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Speaker 5: I heard you earlier say that, you know you're from
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Speaker 5: a community that was it wasn't it wasn't supportive as
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Speaker 5: far as launching you into you know, you're tomorrow so
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Speaker 5: with me, you know, uh, my mom and I was
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Speaker 5: once homeless, you know, so you know it's from there
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Speaker 5: that I actually you got my will to succeed, right,
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Speaker 5: So my you know, I had some people in my
4:43
Speaker 5: past once told me that I wasn't going to amount
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Speaker 5: too much because I didn't necessarily like to do what
4:48
Speaker 5: you know, we were doing down there as far as
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Speaker 5: shark sharecroppers concerned. But fast forward, I went to the
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Speaker 5: military and and just had some great assignments and and there,
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Speaker 5: you know, I learned the I learned discipline. I know,
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Speaker 5: you know, the power of you know, having morals and
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Speaker 5: values and integrity and honors, being honest and selfless service
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Speaker 5: to others. And that pretty much led me to have
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Speaker 5: some great assignments and actually was deployed six times, spent
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Speaker 5: over two years in Iraq. In one of those years,
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Speaker 5: I was part of intelligence brigade that actually gathered the
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Speaker 5: intelligence that led to the captures of dam Hussein was
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Speaker 5: at the time Eman number one. Fast forward twenty ten,
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Speaker 5: I actually took three thousand men and women over to
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Speaker 5: Haiti for poor the Prince to help to sustain the
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Speaker 5: city that were you know, over there because of the earthquake.
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Speaker 5: Twenty eleven, twenty twelve, I was part of the logistical
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Speaker 5: unit in Afghanistan in between Kabul and Kandahar, where actually
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Speaker 5: supported to see a team six as we crossed the
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Speaker 5: berm into to take out of Summer bin Laden. So
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Speaker 5: as you can see, I've been around and with the
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Speaker 5: places I've been and the people I've met throughout the years,
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Speaker 5: I was able to excel in the military and make
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Speaker 5: it all the way to the top one percent, which
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Speaker 5: is a sergeant major. And for those those you listeners
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Speaker 5: who don't know what the sergeant major is, because Hollywood
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Speaker 5: has done an awesome job of teaching people what you know,
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Speaker 5: a colonel is or a general is or at role
6:17
Speaker 5: is right, but they don't know that every one of
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Speaker 5: those rushan has a sergeant major as a senior advisor.
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Speaker 5: They don't make a move unless they you know less,
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Speaker 5: they you know, have dialogue with the sergeant major. You
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Speaker 5: know what I'm saying, So yes, and that's kind of
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Speaker 5: how that was my army career.
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Speaker 2: Well, let's go down on that career because I think
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Speaker 2: it's important. It's one of the things that you know,
6:37
Speaker 2: this big giant press releif people always say, how do
6:39
Speaker 2: you get guests on your show? Vershan, Well, sometimes I
6:41
Speaker 2: get these press reliefs to come out and I go, wow,
6:44
Speaker 2: I need to talk to him because of the fact that.
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Speaker 2: You know, we talk about options in our community, we
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Speaker 2: talk about the negativity of you know, sometimes I'm gonna
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Speaker 2: tell you some Sergeant Major, I look at television and
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Speaker 2: I see, you know, violence, and I'm just prayted not
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Speaker 2: going to put a black person's face on the screen,
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Speaker 2: because it appears far too often than I want to
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Speaker 2: say it should.
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Speaker 3: And so and I remember once when I was really
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Speaker 3: an advocating military service.
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Speaker 2: You know, a lot of people in the black community,
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Speaker 2: like you know, trying to were resisting the values that
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Speaker 2: I was trying to say that a young person who
7:23
Speaker 2: doesn't may not have the options to go to college
7:28
Speaker 2: should at least look at it.
7:29
Speaker 3: Don't just announce it.
7:31
Speaker 2: Tell us about the values, because I don't want to
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Speaker 2: go past that, because because it still holds a lot
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Speaker 2: of tremendous values right now, and quite frankly, the military
7:39
Speaker 2: community is struggling to enlist people.
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Speaker 3: To get people to that list.
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Speaker 5: Okay, well, yes, obviously I actually hold an MBA now,
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Speaker 5: but you know I got that inside of the military,
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Speaker 5: you know, And I also have no suit of loans
7:53
Speaker 5: because of that, because as a as a as a
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Speaker 5: soldier that's in the military, you actually have the ability
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Speaker 5: to go to school and get your education while you're serving.
8:02
Speaker 5: So it's kind of like, you know, you it's a
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Speaker 5: win win for those who don't want a student loan,
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Speaker 5: you know what I'm saying. So, you know, oftentimes we
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Speaker 5: talk about society, you know how it kind of steers
8:11
Speaker 5: us to it kind of presents a road map to us,
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Speaker 5: like you you should go to college. As you go
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Speaker 5: to college, that that will determine your job, but that
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Speaker 5: also determines a certain amount of debt as you as
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Speaker 5: you leave the university, you know. So, so I was
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Speaker 5: actually this past weekend speaking at the Howard University and
8:28
Speaker 5: one of the things I spoke to people about was
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Speaker 5: professional score. You know, believe it or not, society is
8:34
Speaker 5: keep the score of the things that you've done before
8:38
Speaker 5: you leave college. As you enter college, for instance, it's
8:40
Speaker 5: like what was your GPA, what was your NCAP score?
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Speaker 5: You know, what was were you a part of the
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Speaker 5: community out there? You know when you go to church, boy, scout,
8:49
Speaker 5: girl scout? So you have to always build on your brand.
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Speaker 5: So the military, for to me, an opportunity to go
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Speaker 5: get educated and be able to have a launch point
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Speaker 5: to choose anything that I want to do from the
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Speaker 5: military because it's obviously it brands you to where it
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Speaker 5: doesn't matter what color you're choosing, red or blue, whatever
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Speaker 5: side you're choosing, everybody accepts people have served their country
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Speaker 5: because we believe red, white and blue, you know.
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Speaker 3: You know.
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Speaker 2: So, so what when did you start to transition into
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Speaker 2: seeing Hollywood or entertainment as an option.
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Speaker 5: When I was deployed over in Iraq, I saw organization
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Speaker 5: that would bring over entertainment to try to take our
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Speaker 5: a mind off of combat for two or three hours,
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Speaker 5: you know, a year, because we spent three sixty five,
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Speaker 5: three and sixty five days in deployments. So but I
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Speaker 5: never saw any entertainment that looked like us, you know,
9:43
Speaker 5: saying for as the minorities. Right. So it was at
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Speaker 5: that point as a as a senior advisor, a senior
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Speaker 5: soldier in an element soldiers came to me and asked me,
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Speaker 5: you know, sergeant major, what can we do to have
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Speaker 5: somebody that we like?
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Speaker 3: Right?
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Speaker 5: I started to reach out and and reach out to
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Speaker 5: Hollywood and and meet a few people and then brought
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Speaker 5: over the likes of BB King and the temptations and
10:09
Speaker 5: things that nature, and it you know, it kind of
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Speaker 5: felt good to make people happy. So that's what I
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Speaker 5: you know, I started. I got the bug right then, Like, okay,
10:19
Speaker 5: so you so.
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Speaker 2: You started out basically a promoter. You're producing shows, bringing
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Speaker 2: in talent that was appealing to to an artist that
10:28
Speaker 2: felt that they were not getting to they weren't. They
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Speaker 2: were they were happy to be entertained, but wasn't really
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Speaker 2: feeling the entertainment.
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Speaker 5: Right, right, It's absolutely right. Were the most of the
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Speaker 5: entertainment was from Kentucky or Tennessee. If you understand the mean.
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Speaker 2: Right absolutely, Like I said, until you participate that you
10:44
Speaker 2: put yourself in a position to be able to have power.
10:48
Speaker 2: And like I said, as a as a position you
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Speaker 2: in sergeant major, you positioned yourself to be a promoter,
10:55
Speaker 2: to be a producer skill set that guess what people
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Speaker 2: do every day, you know, Promoters are just advertisers. Promoters
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Speaker 2: are just you know, companies that somebody promotes these grocery stores,
11:06
Speaker 2: somebody promotes these cars, somebody promotes these football games, these
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Speaker 2: basketball games. That's all he was doing in the smallest stage.
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Speaker 2: But you were learning the skill, and that skill allowed
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Speaker 2: you to start start seeing beyond what you were doing
11:20
Speaker 2: in the military.
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Speaker 5: Correct, absolutely absolutely as a and I was a senior
11:24
Speaker 5: logistation in military. So when I got that call to
11:27
Speaker 5: go out to Hollywood and and and meet some executives
11:31
Speaker 5: out there, and I was looking around, you know, what
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Speaker 5: could I do? You know, there was producer, there was
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Speaker 5: there was distribution, there was you know, the justic things
11:41
Speaker 5: that nature. The one thing that I saw that the
11:43
Speaker 5: science connected and the science made sense to me. Logistics
11:46
Speaker 5: and distribution is pretty much the same, right. You know,
11:48
Speaker 5: there's a there's a need. Uh you know, there's a
11:51
Speaker 5: component that needs to be carried somewhere and people need
11:54
Speaker 5: that thing. So you have delivered that, so that that
11:57
Speaker 5: made sense to me. So I just went to you,
11:59
Speaker 5: you u c LA and got certified in the business
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Speaker 5: of entertainment and from there it started on my plight.
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Speaker 2: Now, now let's let's put it. Let's be honest about it.
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Speaker 2: This is this whole relationship. You're in the military, Sergeant major. Yes,
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Speaker 2: you cared a certain amount of respect when you walked
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Speaker 2: in the room.
12:19
Speaker 3: People. I know, I'm gonna give you my respects.
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Speaker 2: Thank you for your service, because first of all, you
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Speaker 2: protected me and you don't even know me, So that
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Speaker 2: is that is a that's a mindset that people have
12:28
Speaker 2: to wrap their head around. There that somebody has chosen
12:31
Speaker 2: to protect this entire country and parts that person may
12:35
Speaker 2: never go or never see. And but that's a special
12:38
Speaker 2: person that does that. But when you walk in the
12:40
Speaker 2: room with these producers, these executives, these these individuals who
12:45
Speaker 2: are decision making, do you feel that because you were
12:47
Speaker 2: in the military allowed you a certain ability to make
12:53
Speaker 2: a better make stronger relationships or create relationships you might
12:56
Speaker 2: not have had if you were not in the military.
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Speaker 5: I would say being in the military, it taught me
13:01
Speaker 5: how to enter a room.
13:02
Speaker 6: Right.
13:02
Speaker 5: There's a certain way. There's a certain way as a man,
13:06
Speaker 5: you know, oh woman, you have to carry yourself right,
13:08
Speaker 5: you know what I'm saying. There's a strict there's a
13:10
Speaker 5: certain dress code associated with that because, believe it or not,
13:14
Speaker 5: we we we are always judged and scores always kept
13:18
Speaker 5: on how we move. So it's very important that you know,
13:21
Speaker 5: they always want to put us in a box based
13:23
Speaker 5: on our pigmentation. So it's very important that you move
13:27
Speaker 5: as a you know, like a professional, you know, because
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Speaker 5: you are being looked at. So it's it's it's it's
13:33
Speaker 5: how you.
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Speaker 2: Move and it's really and it's important that you people
13:38
Speaker 2: hear that, you know, because of the fact that you
13:40
Speaker 2: know we could. We could, you know as young people.
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Speaker 2: We all were young. You know, I had to before
13:45
Speaker 2: I lost all my hair. I had a big afro.
13:47
Speaker 3: I remember.
13:49
Speaker 2: In fact, we're going to go to break when we
13:50
Speaker 2: come back and tell this a little short story about
13:52
Speaker 2: how I didn't want to conform to my company's dress
13:57
Speaker 2: code and guess what, there was no success for me.
14:00
Speaker 2: Frustration and that's all he's talking about. Be right back
14:02
Speaker 2: with more so as you major talking about. He's a whisper, y'all,
14:06
Speaker 2: but he talks loud on my show.
14:15
Speaker 1: We'll be right back with more Money Making Conversations Masterclass
14:18
Speaker 1: with Rushawan McDonald. You are now tuned into the Money
14:23
Speaker 1: Making Conversations Minute of Inspiration with Rashawn McDonald.
14:27
Speaker 7: This week, I sat down with award winning actor, best
14:30
Speaker 7: selling author, and entrepreneur Hell Harper. He stopped by and
14:33
Speaker 7: talked about how his thyrout cancer diagnosis led to his
14:37
Speaker 7: role as a health and wellness ambacheldor teaching everyday people
14:40
Speaker 7: how to live healthier lives.
14:43
Speaker 6: We believe that a lot of the root cause of
14:46
Speaker 6: cancer has to do with what we put on our skin.
14:48
Speaker 6: Our skin is the largest organ on our body, and
14:51
Speaker 6: everything that you ate it, your ender, consistent, your liver,
14:55
Speaker 6: your kidneys have to deal with it. And they said,
14:57
Speaker 6: the reason why I'll never be tested because the same
14:59
Speaker 6: companies that make the lotions to contain the aluminum, the petroleum,
15:02
Speaker 6: the parabis and the oils and all these things, the
15:05
Speaker 6: same companies would make that are all the same companies
15:07
Speaker 6: as a drug company, right, so they're never going to
15:09
Speaker 6: do a long term study of the effects of their product.
15:14
Speaker 7: If you want to listen to this full interview with
15:16
Speaker 7: Hill Harper, it's available on money Making Conversations dot com.
15:21
Speaker 1: Now let's return to Money Making Conversations Masterclass with Rashaan McDonald.
15:26
Speaker 1: If you have a question or comments, called four O
15:29
Speaker 1: four eight eight oho nine two five five.
15:32
Speaker 2: I'm on the phone with He's here, Sergeant Major Black Panther.
15:38
Speaker 2: I want to bring up that movie. I'm pausing because
15:44
Speaker 2: I'm thinking about how how important that movie was for
15:47
Speaker 2: me personally, how important that movie was for me in
15:51
Speaker 2: the in the in the industry, because we had never
15:53
Speaker 2: had a movie come out that that sold the tickets
15:58
Speaker 2: that it's sold, that was directed by a black director,
16:02
Speaker 2: and you happen to be a distributor probably the long
16:04
Speaker 2: African American distribute on that movie. Tell about your tell
16:07
Speaker 2: us about your role and some of the achievements that
16:10
Speaker 2: you were able to grindbreaking achievements that you were able
16:13
Speaker 2: to do with the movie Black Panther.
16:17
Speaker 5: Yes, I was part of the team, and you're right,
16:19
Speaker 5: You're correct, I was the only black guy that was
16:21
Speaker 5: part of the strategy for distributing Black Panther. And what
16:24
Speaker 5: I mean about distribution, Uh, you know, I was one
16:27
Speaker 5: of the people that, uh designed the strategy as far
16:31
Speaker 5: as what what demographic market area of Black Panther will
16:34
Speaker 5: be released in right, and that's based on you know,
16:37
Speaker 5: everything from Race Creed, you know. So yes, I was
16:41
Speaker 5: a part of that, uh, that strategy on how he
16:44
Speaker 5: was going to launch that and Black Panther went on
16:46
Speaker 5: to make one point three billion dollars. So yes, at
16:50
Speaker 5: the time when questions were asked of me, do you
16:52
Speaker 5: think that this would be a successful movie, because like
16:55
Speaker 5: you said, uh, it was directed by black you know,
16:58
Speaker 5: Ryan Coogler, a black director, and it was the first
17:01
Speaker 5: film in history to have an all black cast, which
17:04
Speaker 5: was you know, Angela basket far As with a good
17:06
Speaker 5: chat with Bozeman, Michael be jordans On and so forth.
17:09
Speaker 5: You know, it was a risk for the studios from
17:11
Speaker 5: their vantage points, you know. So, but yes, all those
17:15
Speaker 5: things were factors in it, and and even all the
17:17
Speaker 5: way down to when we were talking about, you know
17:19
Speaker 5: what months should we should we actually release it in?
17:22
Speaker 5: And uh, obviously you know, I see the month of February.
17:25
Speaker 5: Why because it's Black History Month and that you know,
17:28
Speaker 5: that means something to us. So absolutely, I was very
17:31
Speaker 5: proud to do that, and also excited to get get
17:34
Speaker 5: phone calls from the likes of stars that were actually
17:38
Speaker 5: renting out the theater so that the uh, the underprivileged
17:41
Speaker 5: community could actually go and and and screen the movie.
17:44
Speaker 5: You know what I'm saying, the ones that couldn't afford it.
17:46
Speaker 5: So very proud of my of my people, if you will,
17:49
Speaker 5: my brothers and sisters who who did things like that,
17:51
Speaker 5: who had the means to to make that available to everybody.
17:56
Speaker 3: You know, Major, I'm talking to Sergeant Major Keith L. Craig.
18:00
Speaker 2: You know, I've been in Hollywood since ninety three, went
18:06
Speaker 2: out there in nineteen ninety doing stand up comedy, actually
18:09
Speaker 2: started writing on television shows in ninety four and been
18:14
Speaker 2: fortunate to write on anywhere from The Parkers, the Jamie.
18:17
Speaker 3: Fox Show, The Sister Sisters, the.
18:20
Speaker 2: Robert Townsend Show, The Parkers I mean Robert towns to
18:23
Speaker 2: your Parenthood as well as Arsenial Hall and that whole
18:26
Speaker 2: period of writing. And I hope put It is distributing
18:29
Speaker 2: the whole put relationship. Tell everybody, what exactly is your
18:32
Speaker 2: role in Hollywood?
18:35
Speaker 5: Well, my role in Hollywood is, like you say, I
18:37
Speaker 5: think the young people call a plug, right, because my
18:41
Speaker 5: clients are the networks when you talk about hbos, the
18:44
Speaker 5: Stars to show Times, you know, the netflixes and all
18:49
Speaker 5: of those along with it, broadcasting the digital pieces of it.
18:53
Speaker 5: You know, I have the ability to when people have
18:55
Speaker 5: finished films, to get their content, to find they find
18:59
Speaker 5: a good home for their content.
19:00
Speaker 3: Right.
19:00
Speaker 5: I think that's very, very, very important. And I also
19:05
Speaker 5: you mentioned earlier why they called me to Hollo Whisper.
19:08
Speaker 5: I think it has something to do with us trying
19:10
Speaker 5: to protect the filmmakers, because you know what we speak
19:13
Speaker 5: to five and six filmmakers every day, and what we're
19:17
Speaker 5: noticing is they go into the filmmaking piece of it
19:23
Speaker 5: with understanding that it's three pieces to filmmaking, the pre
19:27
Speaker 5: production and production and post production. So the flowing that
19:31
Speaker 5: though is by the time you finish post production, your editing,
19:33
Speaker 5: so and so forth, you actually are out of money,
19:37
Speaker 5: you know. So it's what my partner and I, Jeff Porter,
19:39
Speaker 5: what we do is we teach people there are six phases.
19:42
Speaker 5: Maybe teaches the wrong word, but we we coach teach
19:45
Speaker 5: to mentor that there's six phases. You know. The additional
19:49
Speaker 5: three phases is branding, marketing, and then distribution. So it's
19:53
Speaker 5: very important that you say almost a third of your
19:56
Speaker 5: budgets that you looking at as a production budget to
19:59
Speaker 5: make sure that film actually it does the business that
20:02
Speaker 5: you wanted to do at the box office.
20:04
Speaker 2: Now, let me ask you this, because you know the
20:06
Speaker 2: streaming is out here. You got a big old writers
20:07
Speaker 2: strike going on, and you and you're in distribution, and
20:11
Speaker 2: then you got all these titles. You know, I look
20:13
Speaker 2: at a lot of streaming channels out there and that
20:15
Speaker 2: go and they say the word free, and then I
20:17
Speaker 2: see all these these movies, these blockbusters from back in
20:22
Speaker 2: the day, and they start to collect all these catalogs.
20:25
Speaker 2: As a distributor, how do you align yourself with certain
20:30
Speaker 2: channels or streaming channels to say this is where I
20:32
Speaker 2: want to take your product or do you wait for
20:34
Speaker 2: them to ask you for the opportunity to distribute your products?
20:39
Speaker 5: Do you mean the filmmakers, Yes, sir, No, you know,
20:43
Speaker 5: we we both right, we we we look for films
20:46
Speaker 5: that we you know, that we're interested in, right and
20:48
Speaker 5: also you know, filmmakers look for us people that are
20:51
Speaker 5: interested in getting results. Because as we make a name
20:54
Speaker 5: for ourself obviously my my resume, you know, mixed pep.
21:00
Speaker 5: You know, let's let's at least just check these guys
21:02
Speaker 5: out and from there we just do good business, you
21:04
Speaker 5: know what I'm saying. We, like I said earlier, we're
21:06
Speaker 5: all about transparency and integrity, things that nature. And we
21:10
Speaker 5: have direct relationships with these platforms. So if you bring
21:13
Speaker 5: a film to us, it's not a it's not if
21:16
Speaker 5: you can get it there. We have relationships. We know
21:19
Speaker 5: what these networks of these digital platforms are looking for.
21:21
Speaker 5: You know what I'm saying. Even when we sit on
21:23
Speaker 5: a monthly basis with these broadcasters, these network stations, right,
21:27
Speaker 5: the conversation is, you know, we're looking for a boc
21:31
Speaker 5: These are the components what we're looking for right now,
21:33
Speaker 5: whether it be all female lead driven cast with humor
21:37
Speaker 5: you know what I'm saying, Or is it are you
21:39
Speaker 5: looking for, you know, horror with some mystery in it. Well,
21:43
Speaker 5: we know what those we know what those apps are.
21:46
Speaker 5: So when we come back once we find a filmmaker
21:49
Speaker 5: that we we think either they're going into making the film,
21:52
Speaker 5: you know, with with with those components you know of
21:56
Speaker 5: that production there, or we you know, we take what
22:00
Speaker 5: they have, we find what they already have, and we
22:02
Speaker 5: shot and we bring it to the networks and they,
22:04
Speaker 5: you know, we sign a licensing deal.
22:05
Speaker 1: We know.
22:06
Speaker 2: It's interesting because I'm really trying to wrap my head
22:08
Speaker 2: around this because you know, it's like, you know, as
22:10
Speaker 2: a writer, I knew I got a check for writing
22:12
Speaker 2: there's a stand up. I got a check for telling
22:13
Speaker 2: my jokes. As a manager, I got commission check. How
22:16
Speaker 2: does it you know, I'm not trying to get in
22:18
Speaker 2: any detail, but how does a person like you make money?
22:21
Speaker 2: So people can understand how the process works.
22:26
Speaker 5: Sure, As as a distributor, right, there's obviously there are
22:29
Speaker 5: services fees. Right, so when you bring a movie, a
22:31
Speaker 5: finished a finished movie to us. Whatever. There's a there's
22:33
Speaker 5: a services fee attached to that based on how we
22:37
Speaker 5: service you. You know what I'm saying. We get your film
22:39
Speaker 5: on Netflix, then you know, become a partner. It's a partnership. Okay,
22:44
Speaker 5: so you said you say, you know, you say, STARTINGT major,
22:47
Speaker 5: starting major, Craig, I have a film. Okay, send me
22:50
Speaker 5: over screenlink, just take a look at it. You know,
22:53
Speaker 5: Once we look at that film, we say, okay, we
22:55
Speaker 5: think we got a home for that film. Let's let's
22:57
Speaker 5: send it over to talk to you know, this person
23:00
Speaker 5: with this network. See what they say and from Once
23:02
Speaker 5: we get the the the A A from that network,
23:05
Speaker 5: we come back and report to Rason this is this
23:08
Speaker 5: is the offer.
23:09
Speaker 6: You know we got to offer.
23:11
Speaker 5: We're going to do a counter and ask for these
23:13
Speaker 5: type of you know, these changes, these stipulations.
23:17
Speaker 2: Let me ask you this now you got my mind flowing. Now, okay,
23:20
Speaker 2: So do you do? Do you do like specials like
23:24
Speaker 2: music specials if it's produced, could I bring that to
23:27
Speaker 2: you or you just do films a series? What what
23:30
Speaker 2: can one bring to you?
23:33
Speaker 5: Well, you could bring everything for us to take a
23:35
Speaker 5: look at it, right obviously, Uh, the full features are
23:38
Speaker 5: the most sought after things by the broadcasters. But and
23:42
Speaker 5: when you're talking about the music productions, right, obviously you
23:45
Speaker 5: have to have their clearances associated with that, right, So
23:48
Speaker 5: you got to make sure all your homework are done.
23:50
Speaker 5: If you got song that somebody else owns, well, you
23:53
Speaker 5: got to go get clearing right, right for all of that,
23:55
Speaker 5: you know what I'm saying. So, and we were we
23:57
Speaker 5: would require all of that. You got to make sure
23:58
Speaker 5: you got e ANDO insurance arisonal missions insurance. This is
24:01
Speaker 5: the insurance is to cover you if somebody assues you
24:04
Speaker 5: because you didn't get total clearance. Are your work or
24:06
Speaker 5: your move too fast I'm saying. So it's very important
24:09
Speaker 5: you know, to uhh, just check all your blocks out
24:12
Speaker 5: and we'll make sure. If you're bringing something to us,
24:14
Speaker 5: first of all, it has to have the production value
24:16
Speaker 5: based on what you say in the budget was right,
24:19
Speaker 5: you know, optically, these people are professionals, so they know
24:22
Speaker 5: what something costs or did not cost, you know what
24:24
Speaker 5: I'm saying. So we looking at the production value to
24:26
Speaker 5: make sure you got the red cameras or the or
24:29
Speaker 5: the black magics, and so on and so forth, and
24:31
Speaker 5: and and the alent you know, acting the talent. Everything
24:34
Speaker 5: is you know, uh a component of for successful you know, partnership.
24:40
Speaker 2: Wow, Hey, Sargeant Major, please tell people how they how
24:42
Speaker 2: they can reach out to you.
24:44
Speaker 3: Was it website?
24:45
Speaker 1: Is it?
24:46
Speaker 3: What number? How can you reach you?
24:47
Speaker 2: Because I next time I bring you on, We're gonna
24:50
Speaker 2: start this different. We're gonna take some phone calls because
24:52
Speaker 2: you you pushing that information that people need to know
24:55
Speaker 2: because don't.
24:56
Speaker 3: Nobody know where to go.
24:58
Speaker 5: Understand, I'm saying you can find us that pcfmimedia dot com.
25:02
Speaker 5: That's pcfimimedia dot com. I'm on Instagram at official Keith
25:06
Speaker 5: Alcraig Official Keith al Craig all one word. I also
25:11
Speaker 5: have a website Keith Craig dot org or r G
25:15
Speaker 5: or you can email me at Keith dot Craig at
25:18
Speaker 5: pcfmimedia dot com.
25:19
Speaker 2: Okay, I slow that down. That gonna get busy. That
25:21
Speaker 2: that that gonna get busy right now. So because your role,
25:25
Speaker 2: if somebody has projects, don't just be emailing sergeant may
25:28
Speaker 2: just be emailing him. If you got content that you
25:32
Speaker 2: don't know where to take it, content that you want
25:35
Speaker 2: to some advice on where to distribute it, then Sergeant
25:38
Speaker 2: Major can get you that. Can you give out that
25:40
Speaker 2: email address one more time, Sergeant Major.
25:42
Speaker 5: Sure, that's Keith dot Craig at Pcfimanmedia dot com. That's
25:48
Speaker 5: one word, Pcfimanmedia dot com. Spell it out, one word,
25:53
Speaker 5: keep dot Craig at Ppgimedia dot com.
25:55
Speaker 2: Wow, you know you whispering to me now? You're not
25:59
Speaker 2: even whispering. You talk to me right now because because
26:02
Speaker 2: I'm just telling you man, as a black person.
26:04
Speaker 3: We don't know where to go. We don't know where
26:06
Speaker 3: to go.
26:06
Speaker 6: We don't know.
26:06
Speaker 3: We're just being creative. We're making stuff.
26:09
Speaker 2: At least we're getting a professional person telling us this
26:13
Speaker 2: won't work, or this work, or you need to do
26:14
Speaker 2: your homework, do better production, invest more timing. You got
26:17
Speaker 2: the wrong cameras, You need to get your license, you
26:19
Speaker 2: need to get everything your least release on all your talents.
26:22
Speaker 3: Stuff like that.
26:23
Speaker 2: We don't know, but if you contact him, he'll get
26:26
Speaker 2: you started in the right direction. Suji Major, thank you
26:28
Speaker 2: man for coming to my show. And I want to
26:30
Speaker 2: bring you back man, if you don't mind, I want
26:32
Speaker 2: to take phone calls so people can ask you questions
26:34
Speaker 2: and let's do it like a class on money making.
26:37
Speaker 3: Conversations master Class.
26:38
Speaker 5: Good with that, I would I would love to come back.
26:41
Speaker 5: I would love raseean please. It's been an honor and
26:44
Speaker 5: you know, a gift to come on. Thank you so
26:46
Speaker 5: much for having me.
26:47
Speaker 3: I appreciate you. He's the whisper, y'all, but he talks
26:49
Speaker 3: real loud.
26:52
Speaker 2: Such a major Thanks for coming on Money Making Conversations
26:54
Speaker 2: Master Class. We talk soon with my friend and I
26:58
Speaker 2: want to thank everybody for listening to my show mate.
26:59
Speaker 2: I cannot do this show without you, guys. I get
27:02
Speaker 2: up tired, but when I get to this show man,
27:04
Speaker 2: I am fired up. Talk to you next time on
27:06
Speaker 2: Money Making Conversation Matter Class. This is Rashan McDonald. We
27:09
Speaker 2: be out.
27:28
Speaker 1: Thank you for joining us for this edition of Money
27:30
Speaker 1: Making Conversations Masterclass. Money Making Conversations Masterclass with Rushan McDonald
27:36
Speaker 1: is produced by thirty eight fifteen Media Inc. More information
27:40
Speaker 1: about thirty eight fifteen Media Inc. Is available at thirty
27:43
Speaker 1: eight fifteen media dot com. And always remember to lead
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