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60. How to craft customer-centric websites that convert, with Lacey Picazo and Shane Richardson
A well-designed website needs to do more than just look good. It needs to be intuitive. It needs to be useful. It needs to anticipate your customers' needs, even their state of mind, and guide them along the path from prospect to customer. The solution to those challenges is different for every small business. There's no one-size-fits-all answer for user experience (UX). In this episode, we're speaking with two experts from ZoCo Design, a healthcare-focused UX product studio centered on understanding people and what to build for them. Lacey Picazo is the founder and CEO, and Shane Richardson…
The skinny
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