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Under the Radar: Elon Musk, Astronauts and K-dramas – What’s up with Kopiko and its marketing strategies?
What is the one common factor between an astronaut on the international space station, billionaire Elon Musk, and South Korean actor Song Joong Ki? The answer might make you go ‘What, Seriously?’ Now, are you ready for the answer? Well, the answer is that all three of them eat Kopiko candies at some point in their lives. If you’re a K-drama lover, you might have noticed Kopiko candies appear out of nowhere – sometimes almost as frequently as Subway – in the middle of your favourite shows. And in 2017, a then-Twitter post by the official International Space Station account showed a group of…
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