The 3 Cs Every Technician Needs: Competence, Confidence, Control
Most customers object for two reasons: lack of trust and lack of value. Someone who doesn't seem to know what they're doing because they can't communicate well is less valuable. So Chris walks the 3 Cs... competence, confidence, and control. Competence is the minimum level of technical excellence for your trade and your company. Confidence is knowing that you know. Control is not manipulation of the customer, it means the outcome is more predictable because you are competent. Together they let you step into being a professional expert authority. You can live at the best technical academy on…
The skinny
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