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Why Some Customers Want a Silent AC Repair

There is a kind of customer who, when you walk in, does not want a relationship. She is not rude. She is not cold. She has answered the door, shown you the thermostat, pointed at the indoor unit, and now she would like you to do your work and let her go back to whatever she was doing before you got there. Most of the techs I have trained read this customer wrong. They think she is unfriendly. They try to warm her up. She does not want to like them. She wants to read her book. In 1967 Hans Eysenck proposed that introverts and extroverts have different baseline levels of cortical arousal. The…

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