The SwitchScreen: Discoverability First with TeamFalco’s Nico Lockhart
Nico Lockhart and his partners at TeamFalco are leveraging their combined expertise in the kids’ and family space, from IP development and production to brand building and gaming, to create fandoms and scale audiences across digital and social platforms. Ahead of speaking at MIP London, he offers his takes on leaning into algorithms, understanding audiences, and branching out beyond the kids’ sphere.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.