Episode 124 - Persuasive Politicians

Maximize Your Influence · Feb 2, 2016 · 1m

Neuroscientists have made significant progress on how the brain processes information. Our brain can be very bias. This is especially true in politics. People will always see the good in their party and find the bad in the other. During an election a scientist asked questions about their candidate and the candidate from the other side while getting an MRI. When they were told information about their candidate that caused dissonance, the logical side of their brain would shut down and they could not see the bias. When participants were asked to view a political debate, it was found that the…