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The Daily Dose #289 | Building a brand without the bullshit with Emily Pollard
Emily Pollard from Nesta Builder Brokers flips the script this week and puts Aaron in the hot seat. The brief: how does a young, blunt, female broker market a business in an industry built on display home theatre and base-price advertising — without turning into the thing she's trying to fix?It's a working session disguised as a podcast. Emily wants to "set fire to display home marketing" but won't shit on builders to do it. Aaron unpacks why that instinct is right, and why most marketing advice given to builders and brokers is quietly broken.What they get into:Why fear-based marketing brings…
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