SPOS #156 - Marketing A Book In The Digital Age

Thinking With Mitch Joel · May 19, 2009 · 1m

Welcome to episode #156 of Six Pixels Of Separation - The Twist Image Podcast. This week has ramblings about everything from Social Media and quarterly earnings to finding your passion in Marketing even when you're feeling a little down on where brands (and people) are taking things. On top of that emotional rollercoaster, I am also asking for your help. My book, Six Pixels of Separation, will be available in September (it's already available for pre-order) and my question is this: how would you market a book that was not aimed at your current target audience? Any help would be greatly…