Episode 151: Mastering the Value Conversation with Blair Enns

Build a Better Agency Podcast · Aug 27, 2018 · 1m

In any trade, mastering the work is just the first of many hurdles. But one of the most daunting for most agency owners is pricing. What is the work worth? Who is my competition, and what if they offer services for less? What is the true value of the work we're doing and what's the ROI for our client? There will always be someone (agency or freelancer) who is willing to do the same work for less. But how does that influence our pricing strategy and should it? This episode is all about the value conversation that leads to identifying a price based on the value you are offering. We're going to…