Latest / We Are For Good Podcast - The Podcast for Nonprofits
705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley
Meet Dave Raley 👋 He is the founder and CEO of the Center for Sustainable Giving, author of The Rise of Sustainable Giving, and one of the most trusted voices in the recurring giving space. He has worked with thousands of nonprofit leaders to grow their monthly giving programs. In this Working Session, he is tackling two of the most overlooked opportunities in monthly giving: reducing churn and upgrading the donors you already have.In this Working Session, you'll hear:Why churn is a more powerful metric than retention, and why the reframe from "I retained 42% of my donors" to "I lost 58% of…
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