Episode 512 - The Fake News of Persuasion And Sales

Maximize Your Influence · May 15, 2024 · 1m

There is a big difference between a genuine question of concern and an "I'm done with you" objection. Is it a sign of interest or resistance? That is the key question. When your prospect presents every objection in the book, such outright resistance should be a red flag to you. In other words, you are probably going down the wrong road by not properly reading your prospect. What this person is really saying is: "Go away. I have heard enough. I don't see where or how this can help me." Great persuaders will always have fewer objections to handle than old-style persuaders will. Dan Ariely -…