No. 218: Scarcity returns to fashion. The volume era is over.
Culture Pulse: 74. Nike's Jordan supply cut, Johansson's beauty brand folding, Fel Beauty selling out 4x: scarcity beats scale and the volume era is over. The Pattern, 02 Oct 2026. Read the full edition: https://thepattern.media/editions/2026-10-02.html
The skinny
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