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EP 24: Susan Boles – Positioning as an Entry Point, Unconventional Strategies for Your Business' Ecosystem, and Embracing Process
Behind the scenes you bring a ton of expertise and value to the table.
And when you’re marketing your business, you might want to showcase that expertise—whatever your unique combination of skills and talents you have that make your business, well, YOURS—like it’s the only thing that makes you different.
But what you might not know is that positioning yourself as the expert of all the things might work against you. That’s why it’s essential to reposition your work by narrowing in on who you want to work with and what you want to help them do.
When we repositioned our agency-style branding…
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