EP 243: How agencies and brands are approaching budgets and new projects for 2020 and beyond with Lee McKnight

Build a Better Agency Podcast · Jun 1, 2020 · 1m

There are two questions plaguing agencies in the spring of 2020. The first is how are brands going to respond to covid when it comes to budgets, tackling new projects and their relationships with agencies. The second is how can the agency sensitively and successfully mine for new business while the world is trying to get back on its axis. Fortunately, RSW/US recently released a new study that answers both of these questions and is filled with more good news than you might expect. The first piece of RSW/US' research was conducted in March 2020 just as the pandemic was hitting the US. They went…