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Episode 256 - The World's Biggest Subconscious Trigger Zone – Las Vegas Casinos
Why is it so easy to lose at a casino? Why do they know about human nature that you don't? It is all about the subconscious triggers. In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's behavior is associated with a subconscious feeling. In other words, most behavior is done for reasons a person hasn't even fully formulated. Whether we realize it or not, we love shortcuts to thinking. When we buy an item, we don't always take the time to research the product or read the latest consumer guide's ratings on the product. Instead…
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