403: How to access your main character energy (with Olivia Wickstrom)

How to Write for a Living · Apr 26, 2026 · 39m

Season 4, episode 3 is here!Olivia Wickstrom didn’t set out to build a Substack. She set out to make affiliate income from a cottagecore blog. What happened instead was a slow, sometimes frustrating, eventually life-changing discovery of what the platform could actually do for a writer willing to experiment. We covered a lot of ground in this one.What we discussed:- How Olivia’s Substack started as something completely different and gradually found its identity across three very distinct content pillars.- The nine months where almost nothing happened, and the specific change in her Notes…