566. Why We Got Hooked On ‘Like’ feat. Martin Reeves and Bob Goodson

unSILOed with Greg LaBlanc · Jul 14, 2025 · 56m

It’s a button most people these days don’t think twice about before clicking online: the like button. But there's no argument that the button has turned into a powerhouse of an icon, with its purpose now reaching far beyond the creators’ original intent. So, how did we get here? Why was the button originally invented, and what can its ubiquitous role online teach us about our culture?Martin Reeves, chairman of the BCG Henderson Institute, and Bob Goodson, founder of Quid, are the authors of the new book, Like: The Button That Changed the World, which tells the fascinating story of how a tiny…