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Under the Radar: 99 Group’s CEO Darius Cheung on the opportunities and challenges for proptech firms in Southeast Asia and how short-term volatilities could weigh on demand

The property market is in focus today as we speak to a leading real estate technology company that operates real estate portals across South East Asia. Launched in 2014 as 99.co, our guest 99 Group was conceived during the 2008 US mortgage subprime crisis, an event which the firm believed was “born out of desire and misinformation”. The founding team at 99 Group hence made it a point to make the company into a simple and trusted platform to un-complicated the property journey. This can be seen in the firm’s positioning strategy, where it aims to differentiate itself from…

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