Robert W. Gehl, “Reverse Engineering Social Media” (Temple UP, 2014)

New Books in Technology · Apr 13, 2015 · 43m

Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism (Temple University Press, 2014) by Robert Gehl (University of Utah, Department of Communication) explores the architecture and political economy of social media. Gehl analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. The book draws upon software studies, science and technology studies, and political economy to contextualize the institutionalization of user…