Ep 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye

No BS Mastery Podcast · Oct 7, 2021 · 1h 7m

Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work, and make good money.

You could chase what you think the market wants and jump into a niche that seems hot right now.

You could choose a market segment based on what your degree is in, what you’ve done before, or what you think you should be doing.

You could jump from niche to niche to niche and never see the kind of success you’re looking for.

Or you could find the work that only you can do.

Today, I’m sitting down with Jeffrey Van Dyk to talk about his process for finding the…