Establishing Australia's 1st organic cider brand from 2 to 25 FTE team members after 8 years (Sam Reid)

Grow A Small Business Podcast · Feb 16, 2020 · 1m

In this episode, I'll have a conversation with Sam Reid, the co-founder of Willie Smith's Cider. Willie Smith's is a partnership between himself and Andrew Smith, a fourth-generation apple farmer in the Huon Valley. When the two met, Sam had been working at Diageo, one of the largest drinks business in the world, and was looking to do something different. While Andrew had some excess juicing apples that he was looking to do something with. Launching in 2012 as Australia's first organic cider, the two founders have grown the business to 25 full-time team members, and their cider sales are all…