Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode
Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world. Beckerman explains how IRCode turns any image — from a billboard to a TV commercial to a piece of art — into a scannable, interactive experience, without QR codes or tags. The image is the code. They discuss how this breakthrough technology started as a way to protect creative IP, evolved into a new layer of digital attribution and engagement, and is now redefining how brands, creators, and consumers connect. From a Times Square Hamilton…
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