The Heat Pump He Defaulted To Without Thinking
A customer in Okeene, after I had spread three replacement quotes on her kitchen table and walked her through them for forty minutes, looked at me and said, whatever you think is right. She had heard the differences. She had nodded at the differences. She had asked one or two questions. When the decision arrived, she handed it to me. Whatever you think is right. I want to talk about that today. About the option people pick when they cannot stand to be the one picking. There is a specific kind of choice fatigue that customers carry into a replacement decision and I have come to recognize the…
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