Why Her Neighbor's AC Repair Stung More Than Her Own

The Human Diagnostic · Jun 26, 2026 · 17m

There is a customer of mine who runs a small construction company in central Oklahoma. He is in his early fifties. Started his business at twenty-six with one truck and a partner who quit on him in 2002. Built the company through the housing crash and the years after. He is good at what he does. His crews are reliable. His pricing is honest. His finishes are tight. His reputation has been earning him work for twenty years. He is also, in his own words, hated. We were sitting at his kitchen table after a system replacement and he was telling me about a competitor in his line of work who had…